We have a misconception about content.
We also have the same one for life.
We believe we need to craft perfect experiences for meaningful connections.
We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."
There is truth in that: spending time on highly produced content rewards your audience.
And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.
To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.
Here is what you will learn from this episode:
- What low-fi content is and isn't
- How to balance this through the PESO model
- What low-fi content looks like
- How you can use it on different channels
// CONNECT //
// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan ๐. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!