Daybreak

The consumer-robotics graveyard is littered with well-funded American startups. Moxie, Jibo, Anki—all raised millions, then collapsed under cloud costs and thin margins.

Enter Miko, a Mumbai company selling AI companions to American kids. With Indian manufacturing cutting costs to one-fifth of US production and subscriptions driving recurring revenue, Miko has advantages its rivals never had. Yet it's still losing money—120 crore rupees last year. Now, as the company hits 500,000 units in annual sales, it's reaching the exact scale where others stumbled.

Can Miko's India edge break the robotics curse, or will it become just another cautionary tale?

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Creators and Guests

RV
Host
Rachel Varghese

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.