The State of Retention Marketing

In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms. 

  • (01:56) - Echoes of Inception: The Birth Pangs of HyugaLife
  • (06:41) - D2C Unveiled: HyugaLife's Strategic Marketplace Positioning
  • (09:51) - Consumer Navigation: HyugaLife's Purposeful Role Explored
  • (12:23) - HyugaLife's Distinctive Qualities Compared to Direct Purchases from a D2C Brand
  • (18:33) - Making Retention the Guiding Star at HyugaLife: Innovative Experiments in Focus
  • (25:55) - Beyond Brand Allegiance: How HyugaLife Deciphers Modern Consumer Discovery
  • (28:24) - Crafting Individualized Content: Persona Mapping and Communication Strategies at HyugaLife
  • (30:32) - Synergizing Product, Tech, and Marketing for Optimal Growth
  • (32:41) - Assessing the Impact of Celebrity Endorsements on Growth Metrics
  • (37:56) - Optimal Strategy: HyugaLife's Embrace of App Downloads and Personalization Strategies
  • (41:34) - Delving into User Acquisition through the App Landscape
  • (44:03) - Tech Strategy Unveiled: HyugaLife's Build vs. Buy Approach
  • (46:03) - Striking the Balance: Navigating the Communication Dilemma at HyugaLife

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.