Is All Data Created Equal? Effectv Has The Answer

Data driven advertising provides marketing solutions to help advertisers reach specific, targeted audiences in the Houston market, and beyond. So, how specific is your marketing plan?

Show Notes

With data and technology, the process of planning and driving a successful advertising campaign is something more and more advertisers are taking advantage of.  So the question to ask; is targeting accurate and should we trust the data providers?  Listen in on the conversation with Jenn Gill and Andy Lavender from Effectv.

What is Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter?

Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.