Cam Schuler is the co-founder of RNWY, a sports nutrition brand dedicated to athletic longevity. In this episode, he shares how his roots as a collegiate athlete and his professional background at Nike and Vital Proteins led him to create a supplement brand that supports the long-term health of runners.
Cam discusses the whirlwind of RNWY’s first year, from the official launch to navigating the complexities of the CPG supplement space. This episode is packed with insights on identifying gaps in the nutrition market, the transition from corporate leader to startup founder, and why focusing on "athletic longevity" is the key to building a brand that lasts.
What was covered:
- The Nike & Vital Proteins Pedigree: How Cam’s experience with global giants shaped his approach to product development and athlete relations.
- Finding the Gap: Identifying why traditional supplements were failing endurance athletes and how RNWY fills that void.
- The "Year One" Reality: A look back at the challenges and milestones since their launch.
- Athletic Longevity: Why the brand focuses on keeping athletes healthy for the long run rather than just providing a quick fix.
- Scaling in CPG: The strategy behind moving from direct-to-consumer into specialized running retail.
RNWY Links:
Parker Nash Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.