Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Takeaways
The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.
Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer.
When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.
People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy.
A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.
At the highest level of a company, you want to make sure that everyone is working together and are on the same page.
It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.
Quote of the Show:
3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”
Links
LinkedIn: https://www.linkedin.com/in/mecarter/
Website: https://yorcmo.com/
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
YouTube - https://youtu.be/bvzPhlfNu_s
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Takeaways
Quote of the Show:
3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”
Links
Ways to Tune In
Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.