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This file was generated by Descript 

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Dave Hoekstra: Welcome to working
smarter presented by Calabrio, where

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we discuss context center, industry
trends and best practices, as well

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as sharing success stories and pain
points with some of the most innovative

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professionals in the industry.

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We're glad you're joining us.

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To learn and grow together in order to
provide world class customer service

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to each and every one of our clients.

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My name is Dave Hoekstra, product
evangelist for Calabrio and my

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guest today, I'm very excited
to welcome Bryce Ackerman.

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Now Bryce and I have known
each other for a while.

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Bryce is the workforce management
consultant at Roche Diagnostics

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in beautiful Indianapolis.

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And, bryce and I, like we've, like I
said, we've known each other for a little

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while and we've gotten to know each other.

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We've become pretty good friends our love
for all things Ted Lasso not withstanding.

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And it's really exciting to have Bryce on.

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Bryce, thanks for joining us today.

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How are things in Indianapolis today?

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Dave,

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Bryce Ackerman: things are great.

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Thank you for having me.

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It's a pleasure to be here.

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I could say the pleasure is
all on this end of the table.

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Thank you.

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And I also want to say I
love the musical intro.

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Was that ABBA?

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Dave Hoekstra: It is not.

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Believe it or not.

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That's that's a custom composition
from my daughter's boyfriend.

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So he's a bit of a music aficionado.

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He was happy to provide me with that.

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As a matter of fact, it's funny.

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I was just talking to them
about this the other day.

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He wants to redo it because he did
it when he was maybe 18 years old and

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now he wants to completely redo it.

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And he's he, you know how we all go
back and look at things in our career.

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And we say, Oh my gosh,
that's so terrible.

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Why did I ever put that out?

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He feels like that.

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Thanks for the compliment.

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He'll be happy to hear it.

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Bryce Ackerman: Hopefully he won't he
won't mind that I asked if it's ABBA.

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I love ABBA.

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Everybody loves ABBA, right?

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Dave Hoekstra: Everybody loves ABBA.

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The great Swedish band from
the Eurovision Song Contest?

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Absolutely.

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Everybody loves ABBA.

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Bryce Ackerman: Dave, you're great.

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So no, thank you.

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Thanks, buddy.

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No, I appreciate it.

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It's an honor to be here.

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You're great for the industry.

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It's great.

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You're doing this.

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It's great.

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You're on these podcasts and these
conference talks and these webinars

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because of your personality and
your excitement about call center

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stuff that many people just find
boring or workforce management.

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There's all these introverts
that dig into the data.

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You've got the passion.

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I'm just excited to be here.

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So thank you for what you
do and thanks for having me.

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This is awesome.

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Dave Hoekstra: Hey we're
glad to have you here too.

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And I tell you what, if anyone says to
my face that call centers are boring,

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they're gonna have a fight on their hands.

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So that's I don't know what that
says about me and you, but you

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know what, we'll roll with it.

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Let's have some fun with this.

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It's, I've

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Bryce Ackerman: got an ongoing joke.

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I've, I'm coming up this year is
my 30th year high school reunion.

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And for all of you workforce math
majors out there, Do the math.

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30 years, and there are a lot of people,
if I go to this thing, that I really

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don't, I can't say I'm interested in
talking to, so when they ask me what

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I do for a living, I'm just going to
tell them I work in a call center.

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That's

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Dave Hoekstra: right.

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And move on.

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And and so that's always where
I like to start with our guests

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is going back in the history.

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I love.

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Finding out how people
got to where they are.

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Roll with me a little bit.

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How did Bryce end up
crunching Erlang numbers here?

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What was the path that led you
down the workforce management

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Bryce Ackerman: trail?

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Yeah.

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So I went to college and got a
dual major in forecasting and

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scheduling and a minor in real time
analysis, like everybody else, right?

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Dave Hoekstra: Yeah.

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And call center you.

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Bryce Ackerman: And then, my, my
plan, my life plan went exactly

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how I expected to in college.

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No, of course not.

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I started like everybody else.

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On the phones as an agent, but I
started as a, when I started as a call

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center agent, it was a really good job.

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I started as a travel
agent and this was 2001.

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I was looking for a job and
the company was hiring, they

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were looking for travel agents.

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So we had, I was like 35
people in this training class.

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I loved it.

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I believe in travel.

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I was fortunate as a kid.

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I got to travel a lot.

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I still travel.

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So I was passionate about it.

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And I think anybody who's in any
sort of sales job, they can say

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that find something or people who
have failed at sales jobs, find

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something that you believe in.

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So I absolutely believed in travel.

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My favorite thing was
selling all inclusives.

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And I had this line, Dave,
you'll appreciate this.

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I had this line, I had a customer
on the phone, and I'd ask them,

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I'd say, What is it worth to you
to not have a worry in the world?

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And I'd pause.

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I love that.

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And you could almost see them
smiling through the phone.

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And for any of you that are
listening, that haven't been to

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an all inclusive, it's amazing.

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You don't have a worry in the world.

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You truly don't.

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And that's what I was selling, right?

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You can go to an all inclusive.

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If you want to sit on the beach and
read all day, if you want to sit

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on your balcony and stare at the
ocean in Cancun all day, you can.

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If you want to go to the pool bar and
make friends with everybody and do

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drinking contests, you can do that.

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And every, everything in between.

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So I love the job.

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Unfortunately, this was 2001.

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September 11th happens.

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And I remember going into the,
to the call center on an evening

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shift, and there are probably 30
of us sitting around doing nothing.

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And once in a while you'd
hear a phone ring or hear one

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of the agents start talking.

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And I took two calls the entire
day, September 11th, one was

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somebody looking for a hotel room.

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So that was easy.

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And the other was a guy that
was pricing airline tickets from

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Baltimore to Dallas, hoping to find
a good deal on airline tickets.

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And I couldn't even fathom how somebody
could not only be shopping for an airline

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ticket, but actually even consider flying.

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And it was a crazy time.

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Fortunately, travel back bounced back.

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But it, in the call
center, we got phased out.

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We were guaranteed jobs in other parts
of the call center, not in travel.

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I ended up two years later in 2003,
there was an opening in real time

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analysis and workforce management.

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It just fit.

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So finally got off the phones,
found something in real time and

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workforce, and the rest is history.

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And since then I've done.

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Anything and everything in
between started, as I said,

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in real time, scheduling,
capacity, planning, forecasting.

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I've led big teams, small teams.

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I've started teams in the back office.

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I've started teams with the phones.

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I've been a complete workforce
management nerd, and I could probably

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say for the past 20 years, 20 years.

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Dave Hoekstra: That's great.

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That's awesome.

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And that's what's always fun.

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I always have to ask the question.

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Was it because you liked Excel?

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That seems to be, that seems to
be a very common theme as people

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get into their WFM careers.

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Bryce Ackerman: I think you quickly
figured out that Excel gives you answers.

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It's a fun tool.

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And I didn't really grow up using Excel,
but you learn how to use it as a job and

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then it's wow, you, this is a good tool.

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And you figure it out.

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So you're exactly right.

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If you're good in Excel, you find
that data part, that introverted

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part of you that really enjoys it.

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So yes, it was a good fit.

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Dave Hoekstra: I would say,
honestly, Excel might be the greatest

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program that has ever been created.

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With the most far reaching
implications across, the entire world.

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And, but, we can argue
that for another day.

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I'll, maybe that's what I'll do my
TED Talk on is Excel the greatest

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Greatest program ever created.

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But tell me a little bit
about what you do today.

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What is your role with Roche?

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How do you guys manage through
and what are some of the things

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that you guys do especially around
workforce management that might

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make someone go, ah, I love that.

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Yeah,

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Bryce Ackerman: so I, I am a
workforce management internal

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consultant for, so I work for Roche.

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I was hired to do all
things workforce management.

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We have a very small team that did not
have that workforce management experience.

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So it was an awesome opportunity.

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I can honestly say Roche is the
most supportive organization.

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That I've ever worked for.

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I might come up with a crazy idea
and then my boss will say, run

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with it or see where it goes.

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But as far as my role now, it's
all things workforce management.

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It's forecasting.

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I'm in the tele opti tool or the now the
new collateral tool all day, every day.

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It's forecasting.

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It's working closely with the
scheduler to make sure that works.

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It's forming relationships
with IT operations.

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This time of year, we're
going into budget season.

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Now it's capacity planning time.

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So I built the capacity planning
models in with a lovely Erlang.

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In the model, right?

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That's absolutely necessity that
we joke about Erlang, but it's

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such a big part of our business.

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So it's anything and everything.

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I do workforce management related.

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I've got that consultant
term or title to go with.

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It gives me a little leeway to look into
other things as well, which I love to do.

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I love thinking big picture.

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I love thinking strategically.

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I love talking to the I.

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T.

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People and thinking, thinking how
anything and everything we're doing.

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Could affect workforce management.

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So that's

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Dave Hoekstra: kind of my role now.

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Yeah, cool.

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And one of the things that we've talked
a lot about you and I just as discussing

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things and yes, people, we do sit around
and talk nerd stuff from time to time.

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I'm not making this up, workforce
management has such a prominent role.

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And the overall contact center experience.

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And what's funny is, when I started
in workforce management, around the

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same time you did, it was, we're the
command center and we rule from on high.

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And, edicts come out and we, and, but.

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Once the phone actually rings, the
workforce management role disappeared.

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That was back then, and now
workforce management has such

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a large role to play in that.

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And so what I wanted to talk to you
is, looking from a customer experience

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kind of standpoint, how critical
is WFM, what is the change that has

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happened over the last 15, 20 years
that makes customer experience and

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workforce management go hand in hand?

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Bryce Ackerman: So I think that in a lot
of ways, the operations teams are ahead of

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us and there are some workforce management
teams that are doing a good job and with

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schedules, for example, and talking to
our frontline agents about schedules

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and what they're willing to work.

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And I think that's something where a
lot of us really need to improve on.

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And I'll give you an example
is operations leaders.

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They're good at reaching out to
their people, talking to their

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people during the pandemic.

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They really talked to them and
found out what was bothering

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them or what was going well.

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And they made it a point to do that.

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Workforce management has always been a
challenge for me, reaching out to the

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frontline staff, because every company
I've ever worked for, there's been this

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rule, whether written or unwritten,
that The front line agents cannot

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contact workforce management directly.

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And think about that.

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These call center agents are so important.

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Without them, we don't have a job.

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Workforce management,
schedulers, forecasters, capacity

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planners, we don't have a job.

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Finance, accounting, reporting.

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Anybody who supports the contact
center doesn't have a job

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without these frontline agents.

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So it just shows how important they are.

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And we need to do a better job at
bringing them into our conversations.

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And workforce management's
often the schedules.

00:11:52.990 --> 00:11:53.919
But I'll give you an example.

00:11:54.329 --> 00:11:58.959
The first company I worked with,
worked for, we had a group called

00:11:58.980 --> 00:12:03.469
Bridge Backups, which the bridge
was like a real time center.

00:12:04.100 --> 00:12:08.110
Or like a bridge of a ship where
we would bring in real time backups

00:12:08.410 --> 00:12:13.190
to assist when somebody was in real
time, was on a project or on vacation.

00:12:13.470 --> 00:12:16.030
So people directly off the
phones would come in, learn

00:12:16.329 --> 00:12:19.490
real time analysis, workforce
management, and they would assist.

00:12:20.299 --> 00:12:23.890
And they were amazed at
first on how much we did.

00:12:24.395 --> 00:12:26.815
And they'd say, I had no,
no idea what you guys did.

00:12:27.555 --> 00:12:29.225
It's nice to see the big picture.

00:12:29.235 --> 00:12:31.735
You can monitor all these call
queues and really see that.

00:12:32.535 --> 00:12:36.525
And I think that was a really good
example of how we can bring in our

00:12:36.525 --> 00:12:40.135
frontline agents to see what we
do to really start a conversation.

00:12:40.744 --> 00:12:42.284
And I think it goes both ways.

00:12:42.284 --> 00:12:44.915
As you had a company on
a webinar a while back.

00:12:45.410 --> 00:12:51.080
With Calabrio talking about how every six
months, everybody in a support role has

00:12:51.080 --> 00:12:55.110
to go and listen or sit with an agent,
a frontline agent and listen to calls.

00:12:55.569 --> 00:12:59.629
And I thought it was a great idea because
that's something we lose sight of, right?

00:12:59.630 --> 00:13:02.509
We forget where we came from
and it's so important and you're

00:13:02.509 --> 00:13:05.620
going to guarantee learn something
sitting with that frontline agent.

00:13:06.260 --> 00:13:09.200
But you're also going to gain their
appreciation and their understanding.

00:13:09.210 --> 00:13:10.510
You're going to start a conversation.

00:13:11.150 --> 00:13:14.624
So as far as none of us are going
to argue how important that is.

00:13:14.905 --> 00:13:17.835
That ex is that employee
experience and the impact it's

00:13:17.835 --> 00:13:19.275
going to have on CX, right?

00:13:19.385 --> 00:13:20.515
The customer experience.

00:13:21.244 --> 00:13:24.384
So I guess what I'm saying is we can
do better in workforce management

00:13:24.395 --> 00:13:30.755
because oftentimes when a team of agents
come out of training, what typically

00:13:30.755 --> 00:13:35.134
happens is a workforce management
person goes in, does a 45 minute.

00:13:36.854 --> 00:13:40.334
Seminar or webinar, I should
say, on how to submit schedule

00:13:40.334 --> 00:13:45.394
changes or how to request vacation
or sign up for overtime or BTO.

00:13:45.865 --> 00:13:47.345
They're going to retain
about a third of it.

00:13:47.814 --> 00:13:52.745
And then we tell them talk to your lead
or supervisor if you have any questions.

00:13:54.125 --> 00:13:55.495
And we really cut them out.

00:13:56.024 --> 00:13:59.545
So the challenges I think for workforce
management professionals, again, some

00:13:59.545 --> 00:14:00.844
are doing this better than others.

00:14:01.345 --> 00:14:04.834
We've all got a lot to learn
is how to bring them in.

00:14:05.265 --> 00:14:09.124
How to just start those conversations,
and it could be as simple

00:14:09.124 --> 00:14:11.344
as, look, this is what we do.

00:14:11.374 --> 00:14:13.564
And I've seen it work really
well in organizations.

00:14:13.924 --> 00:14:15.244
This is what we do now.

00:14:15.244 --> 00:14:16.314
Show us what you do.

00:14:16.725 --> 00:14:19.915
And if you can find that person in the
call center, that's that influencer.

00:14:20.255 --> 00:14:24.345
Where that has a voice and bring
them in a really nice place to start.

00:14:25.545 --> 00:14:30.235
Dave Hoekstra: Yeah, I used to do that
a lot with it was funny how I think

00:14:30.235 --> 00:14:36.145
I realized the importance of taking
someone off the phones, even for an hour.

00:14:36.615 --> 00:14:41.525
And showing them what goes on behind
the scenes, because those people go back

00:14:41.525 --> 00:14:44.625
and then they go, you guys are going
to did you know that this and that, and

00:14:45.215 --> 00:14:50.055
I remember my biggest fight though was
getting management to allow me to take

00:14:50.055 --> 00:14:54.775
that person off the phone because you
have it's one person off the phone for an

00:14:54.775 --> 00:14:56.845
hour and our service level is destroyed.

00:14:56.845 --> 00:15:00.325
I'm like, guys, that's what I've been
trying to tell you for six months now.

00:15:00.745 --> 00:15:02.955
We need a couple more people here, but.

00:15:03.175 --> 00:15:04.935
That's not, that's neither here nor there.

00:15:05.685 --> 00:15:07.245
But it was always amazing.

00:15:07.595 --> 00:15:13.355
I think that eye opening moment of,
wow, this is what you guys do over here.

00:15:13.364 --> 00:15:16.984
Like you're not just sitting there
clicking deny on my absence requests.

00:15:17.454 --> 00:15:23.545
That's that's what people think
that we do a lot of times.

00:15:23.564 --> 00:15:29.115
And the more you can open eyes
to that, it also, I think the key

00:15:29.115 --> 00:15:31.995
thing for me has always been that.

00:15:32.229 --> 00:15:38.970
They now understand why the answer has
to be no sometimes, or they understand

00:15:38.970 --> 00:15:44.840
why schedules are built the way they are,
or they understand why we go into panic

00:15:44.840 --> 00:15:50.569
mode when the calls in queue shoot up,
and there's nothing quite like having

00:15:50.570 --> 00:15:52.949
an agent look at the real time screen.

00:15:53.770 --> 00:15:58.040
And when they look at it and say,
where in the heck is so and why

00:15:58.060 --> 00:15:59.300
isn't so and so on the phones?

00:15:59.339 --> 00:16:02.920
You're like, see that's why we do that.

00:16:02.920 --> 00:16:08.049
You're literally seeing in real time
why we go on the rampage and try to

00:16:08.050 --> 00:16:11.449
find people and make sure that you're
doing what you're supposed to be doing.

00:16:11.720 --> 00:16:14.700
And it's actually a
really fun thing to do.

00:16:14.860 --> 00:16:17.230
The hard part for me has
always been trying to get that.

00:16:18.270 --> 00:16:23.790
shadow program off the ground because,
management doesn't always see the

00:16:23.800 --> 00:16:26.659
benefits sometimes, but that's our
job is to teach them how to do it.

00:16:26.689 --> 00:16:29.719
And yeah, it's I think it's great.

00:16:29.739 --> 00:16:33.199
And it's, if you guys are
doing that we recommend that.

00:16:33.579 --> 00:16:36.739
Anybody out there listening, and it
doesn't have to be workforce management.

00:16:36.770 --> 00:16:37.949
It can be QM.

00:16:38.260 --> 00:16:39.089
It can be analytics.

00:16:39.339 --> 00:16:40.459
It can be anything.

00:16:40.880 --> 00:16:42.719
It literally doesn't have
to be contact centers.

00:16:43.219 --> 00:16:47.160
If you had the ability to take
your frontline employees behind

00:16:47.160 --> 00:16:51.079
the curtain a little bit, and let
them see how the machines work.

00:16:51.465 --> 00:16:55.465
They're going to usually come back and
perform their job better because they

00:16:55.465 --> 00:16:59.115
now understand the implications of what
they're doing and that's such a key part.

00:16:59.475 --> 00:17:03.335
So I think that's great and love
that you guys are doing that and

00:17:03.335 --> 00:17:05.964
you want to continue to do it and we
want to encourage others to do it.

00:17:06.490 --> 00:17:07.869
Bryce Ackerman: Yeah, I think now
I think it's an excellent point.

00:17:08.369 --> 00:17:12.889
I was just going to say you made a
you're right when you said to talk to

00:17:12.889 --> 00:17:16.329
operations management and to get that
approved or talk them into it because

00:17:16.800 --> 00:17:18.550
there's not always that ROI, right?

00:17:18.590 --> 00:17:20.780
Or the they don't see the benefit.

00:17:20.829 --> 00:17:22.849
They just see the impact
of the service level.

00:17:23.260 --> 00:17:24.899
So I think that's where the challenge is.

00:17:24.979 --> 00:17:29.965
And I once had a manager that told me to
get further in my career that I needed to

00:17:29.965 --> 00:17:34.725
speak up more in meetings, but it's funny,
this meeting that he was referring to, it

00:17:34.725 --> 00:17:38.514
was, you'd have all workforce management
in there and you'd have all of operations.

00:17:38.835 --> 00:17:42.934
And it was typically the director
of operations and the director of

00:17:44.184 --> 00:17:47.885
reporting and workforce management
talking the entire time, trying

00:17:47.885 --> 00:17:49.085
to show how much they knew.

00:17:49.615 --> 00:17:52.075
And the little people in the
room didn't get a chance to talk.

00:17:52.685 --> 00:17:56.015
And what I didn't know at the time that
I didn't really understand that I just

00:17:56.015 --> 00:17:57.055
saw it as, no, I'm not going to talk.

00:17:57.055 --> 00:17:57.615
It's pointless.

00:17:57.985 --> 00:17:59.725
It's just a couple of
big egos in this meeting.

00:18:00.255 --> 00:18:03.535
What my boss was trying to tell me
was to form those relationships.

00:18:04.114 --> 00:18:06.244
And those often come
outside of the meetings.

00:18:06.354 --> 00:18:09.905
And it's more challenging
now because we are all.

00:18:10.125 --> 00:18:13.835
For the most part virtual, but you
really have to make an effort now,

00:18:14.255 --> 00:18:17.005
where in the past it might have been
easier to walk up to somebody's desk.

00:18:17.645 --> 00:18:19.115
Now it's, let's talk.

00:18:19.395 --> 00:18:24.135
Can you chat for five minutes or put time
on the calendar, talk to those operations

00:18:24.135 --> 00:18:26.394
leaders and just start a conversation.

00:18:27.894 --> 00:18:31.335
Dave Hoekstra: Yeah, it's exhausting
being remote all the time.

00:18:31.335 --> 00:18:33.034
I'm remote all the time.

00:18:33.064 --> 00:18:34.874
And the.

00:18:35.074 --> 00:18:38.135
Level of effort that you have to put
forth to build those relationships

00:18:38.135 --> 00:18:41.225
can be daunting at best sometimes.

00:18:41.225 --> 00:18:43.925
And but you got to do
it, you have to do it.

00:18:43.925 --> 00:18:48.774
And especially if you're in a situation
where, you're newer in, in what

00:18:48.774 --> 00:18:52.234
you're doing hopefully you're not
running into people that are going

00:18:52.235 --> 00:18:54.215
to stonewall you, but it does happen.

00:18:54.215 --> 00:18:58.145
But sometimes you gotta
locate who, who's that person.

00:18:58.145 --> 00:19:01.484
Who's that one that's going to get me
the in, who's going to really open up.

00:19:01.665 --> 00:19:07.365
My door's here and yeah, I'm
tired just thinking about it.

00:19:07.365 --> 00:19:08.485
But it does work.

00:19:09.525 --> 00:19:12.735
Yes, being an extrovert that
works remotely is a unique set

00:19:12.735 --> 00:19:14.025
of challenges all on its own.

00:19:16.690 --> 00:19:20.639
When I do get into the office at
Collaboreo, everybody's slow it down,

00:19:20.660 --> 00:19:26.029
Dave, relax just a minute here, because
I'm just so excited to see everybody

00:19:26.030 --> 00:19:27.350
and I want to go talk to everybody.

00:19:27.350 --> 00:19:29.280
They're like, we have
work to do, Dave, stop.

00:19:29.940 --> 00:19:31.890
But that's neither here nor there.

00:19:31.930 --> 00:19:32.230
I

00:19:32.269 --> 00:19:35.019
Bryce Ackerman: think it's, I mentioned
you're an extrovert because in workforce

00:19:35.019 --> 00:19:38.630
management, what would you say, 80
plus percent of us are introverts?

00:19:39.370 --> 00:19:40.929
Dave Hoekstra: It's probably
a fair assessment, yeah.

00:19:41.019 --> 00:19:41.239
Yeah,

00:19:41.279 --> 00:19:42.699
Bryce Ackerman: it's, and
that's where the challenge is.

00:19:42.800 --> 00:19:43.679
I'm an introvert.

00:19:44.070 --> 00:19:48.120
But I make this joke that I took
that Myers Briggs test years ago.

00:19:48.120 --> 00:19:49.640
I was right on the line, right?

00:19:49.670 --> 00:19:51.230
But I'm on the introverted side.

00:19:51.230 --> 00:19:55.590
I make this joke, one glass of wine, one
beer, Oh, and then it's all the way to

00:19:55.590 --> 00:19:56.899
the other side, to the extroverted side.

00:19:56.920 --> 00:20:00.400
But yeah, I'm the one that, especially in
the winter months, when it's gray in the

00:20:00.400 --> 00:20:03.770
Midwest, I just want to read a book and
not be bothered and not talk to anybody.

00:20:03.770 --> 00:20:05.420
So that's really a challenge.

00:20:05.540 --> 00:20:07.690
And I know there's listeners out
there and workforce management.

00:20:07.900 --> 00:20:14.749
Or quality who are reporting that are
those introverts and that is tough, right?

00:20:15.009 --> 00:20:16.429
Because you have to push through it.

00:20:16.429 --> 00:20:18.360
I'll give you a really
good book recommendation.

00:20:18.929 --> 00:20:21.999
And it's called, actually two of
them, by an author called Seth Godin.

00:20:21.999 --> 00:20:24.000
And one's called The Dip.

00:20:25.029 --> 00:20:27.460
And the other, and we'll
start with The Dip first.

00:20:27.460 --> 00:20:31.660
And basically, what he says
is we all start in jobs and we

00:20:31.660 --> 00:20:32.730
start our job, we're hungry.

00:20:32.900 --> 00:20:36.950
And we're curious as you like to
say, and we ask questions and we

00:20:37.419 --> 00:20:40.110
we talk to people that have been
in a company for years and years.

00:20:40.500 --> 00:20:42.820
And they're in something called
the dip that they can't get out of.

00:20:43.140 --> 00:20:48.429
They just come in, do their jobs and
just go through the motions almost.

00:20:48.850 --> 00:20:52.160
And he basically says the biggest,
the best, the brightest, the

00:20:52.160 --> 00:20:53.860
CEOs push through that dip.

00:20:54.310 --> 00:20:55.580
They made an effort.

00:20:55.850 --> 00:21:01.430
To talk to people, to make contacts
internally, externally, to constantly

00:21:01.430 --> 00:21:06.479
be making those those contacts
with people to learn, to constantly

00:21:06.480 --> 00:21:07.860
be challenging them themselves.

00:21:07.890 --> 00:21:11.690
And the other book he wrote is called
the linchpin, which is fantastic.

00:21:11.760 --> 00:21:15.850
If there are any readers out there, it'll
slap you in your face and tell you need

00:21:15.850 --> 00:21:19.590
to do more, you need to get involved,
you need to make those connections.

00:21:19.590 --> 00:21:23.270
So both books are short to the point.

00:21:23.450 --> 00:21:26.420
They're excellent for introverts
like myself who need a little

00:21:26.420 --> 00:21:29.930
motivation to get out there and
really make those connections.

00:21:29.930 --> 00:21:33.340
So it's, I would highly recommend
those books if you're a reader.

00:21:33.940 --> 00:21:34.180
Dave Hoekstra: Yeah.

00:21:34.540 --> 00:21:37.350
So it was The Dip and the
Linchpin by Seth Godin?

00:21:37.400 --> 00:21:37.770
Correct.

00:21:37.770 --> 00:21:38.560
Got it.

00:21:38.560 --> 00:21:40.740
G o d i n, if I'm not mistaken, it.

00:21:41.005 --> 00:21:41.285
Yep.

00:21:41.445 --> 00:21:41.865
Okay.

00:21:42.025 --> 00:21:48.205
So great book reviews that definitely,
I saw your presentation at SWPP

00:21:48.205 --> 00:21:49.464
where you mentioned those as well.

00:21:49.625 --> 00:21:50.405
They're on my list.

00:21:50.415 --> 00:21:54.105
Haven't gotten to them yet, but I'm
still working through my schlocky

00:21:54.105 --> 00:21:56.074
science fiction novel at the moment.

00:21:56.074 --> 00:21:58.154
We've all

00:21:58.255 --> 00:21:59.514
Bryce Ackerman: got
our nerdy sides, right?

00:21:59.515 --> 00:22:02.825
That's right, podcast, I totally get that.

00:22:03.295 --> 00:22:03.995
Dave Hoekstra: Absolutely.

00:22:04.325 --> 00:22:06.305
So what are the other
questions I wanted to ask you?

00:22:06.305 --> 00:22:07.915
And you and I talked a
little bit about this.

00:22:07.985 --> 00:22:12.070
is, over the course of the last 20
years, we've both had the opportunity

00:22:12.070 --> 00:22:18.400
to see what kind of ideas spring
forth out of people when we're

00:22:18.400 --> 00:22:19.900
talking about workforce management.

00:22:19.920 --> 00:22:24.770
And one of those things is,
those myths those urban legends

00:22:24.770 --> 00:22:26.050
about workforce management.

00:22:26.050 --> 00:22:30.870
And so I'm interested from your
perspective what are some of the myths?

00:22:31.025 --> 00:22:34.754
that you've seen that maybe need
to be disputed, and then what are

00:22:34.754 --> 00:22:35.825
some of the myths that you see?

00:22:35.825 --> 00:22:37.855
There's actually some
kernel of truth in there.

00:22:39.264 --> 00:22:43.254
Bryce Ackerman: So I thought of one that
you are going to appreciate that's a myth,

00:22:43.645 --> 00:22:46.474
and that is the software will run itself.

00:22:49.085 --> 00:22:50.915
Dave Hoekstra: Don't even get me started.

00:22:50.915 --> 00:22:51.735
Bryce Ackerman: What's funny, David?

00:22:52.355 --> 00:22:55.335
It's something I think it's happened
in the past few years is with this

00:22:55.335 --> 00:22:58.545
pandemic, something's happened with the
pandemic where people have gotten real

00:22:59.125 --> 00:23:02.175
and gotten honest, and I've noticed just
from talking with vendors over the past

00:23:02.175 --> 00:23:06.425
few years that now you hear that the
software is not going to run itself.

00:23:06.614 --> 00:23:08.804
But that was a myth for so many years.

00:23:09.205 --> 00:23:10.175
I have a job.

00:23:10.450 --> 00:23:12.060
Because the software doesn't run itself.

00:23:12.239 --> 00:23:14.129
So I appreciate that people
that have been in workforce

00:23:14.129 --> 00:23:16.129
management, they know this, right?

00:23:16.499 --> 00:23:18.889
But it has been a myth and myth for years.

00:23:18.889 --> 00:23:20.040
It's starting to change.

00:23:20.060 --> 00:23:23.139
Fortunately, for companies like
Collabrio that are saying, look,

00:23:23.149 --> 00:23:26.550
you're going to need somebody to
either work with this, administer this.

00:23:26.605 --> 00:23:29.745
You're going to need a data
analyst or some sort of analyst

00:23:29.755 --> 00:23:30.765
to get the most out of it.

00:23:30.765 --> 00:23:33.114
And that's come a long way.

00:23:33.584 --> 00:23:38.774
And I think when you say, don't get
me started, I'm sure you've heard,

00:23:38.795 --> 00:23:43.074
I can just guess where you've sold,
we've sold your software and it doesn't

00:23:43.074 --> 00:23:45.255
run itself and people are frustrated.

00:23:45.285 --> 00:23:49.715
And that's got to be tough because it
really does take a workforce person

00:23:49.715 --> 00:23:51.265
or a data person to work with us.

00:23:51.955 --> 00:23:52.445
Dave Hoekstra: It does.

00:23:52.445 --> 00:23:53.915
And we.

00:23:54.385 --> 00:23:58.635
As much as we'd love to tout, AI and
the different things, and there are

00:23:58.635 --> 00:24:04.644
certain elements of that, that we want
it to, we want it to do things for us.

00:24:04.644 --> 00:24:08.064
And unfortunately, so
here's the problem, right?

00:24:08.285 --> 00:24:11.014
If you're running your workforce
management from an Excel

00:24:11.014 --> 00:24:13.495
spreadsheet and you move to a.

00:24:13.985 --> 00:24:15.875
A software solution.

00:24:16.425 --> 00:24:19.025
There are so many things
it does do for you.

00:24:19.035 --> 00:24:20.755
You're like, wow, this is amazing.

00:24:20.755 --> 00:24:23.015
I think this is the best thing
I've ever seen in my life.

00:24:23.095 --> 00:24:26.865
Look at how much less work I have to do
to get to the answers that used to take.

00:24:27.335 --> 00:24:27.955
forever.

00:24:28.115 --> 00:24:28.385
Sure.

00:24:28.425 --> 00:24:33.625
And then there's the next level
of now that it's now we've

00:24:33.635 --> 00:24:35.315
automated a ton of this stuff.

00:24:35.935 --> 00:24:38.845
You mean to tell me I still
have to go in and do this work?

00:24:38.845 --> 00:24:45.515
And, it usually there's almost like
a before and an after persona in, in

00:24:45.525 --> 00:24:50.205
learning how to use a software solution,
and it's not just workforce management.

00:24:50.235 --> 00:24:51.135
It's not just call centers.

00:24:51.245 --> 00:24:53.245
It's, look at an iPhone.

00:24:53.260 --> 00:24:56.790
It's like people who grow
up using an iPhone have this

00:24:56.790 --> 00:24:58.710
expectation that it should.

00:24:58.710 --> 00:25:03.230
But for those of us who grew up even
without cell phones and then moved to

00:25:03.230 --> 00:25:06.700
the kind of the flip phone, it's Oh
my gosh, I think, I don't think you

00:25:06.870 --> 00:25:12.180
appreciate what this amazing piece of
glass, plastic and silicone is doing for

00:25:12.180 --> 00:25:14.340
us that we used to not be able to do.

00:25:14.340 --> 00:25:17.940
And so there's a definite
kind of a awakening.

00:25:18.280 --> 00:25:18.940
That happens.

00:25:19.140 --> 00:25:20.490
So I think that's a great one, right?

00:25:20.490 --> 00:25:25.580
The software does things and
it automates a lot, but there's

00:25:25.580 --> 00:25:27.750
still that human element, right?

00:25:27.750 --> 00:25:30.840
We talk about the art and
the science of forecasting.

00:25:31.240 --> 00:25:34.120
We're still responsible
for the art part, right?

00:25:34.570 --> 00:25:36.340
It's still what we're trying to do.

00:25:36.350 --> 00:25:37.500
So that's a great

00:25:37.500 --> 00:25:37.780
Bryce Ackerman: one.

00:25:38.205 --> 00:25:41.815
Yeah, you talked on, when you were on
the WEWFM podcast, you talked about

00:25:41.815 --> 00:25:43.255
that about how it's like a garden.

00:25:43.465 --> 00:25:46.935
I thought it was, I thought it was
just a great great comparison how

00:25:46.935 --> 00:25:48.255
you do have to nurture your garden.

00:25:48.745 --> 00:25:51.815
Typical with a forecast or your
schedules or the software you're using,

00:25:51.845 --> 00:25:52.715
Dave Hoekstra: it's absolutely necessary.

00:25:53.390 --> 00:25:57.050
Yeah, there's so many great analogies
in the garden metaphor because,

00:25:57.050 --> 00:25:59.720
you can, there's so many things.

00:26:00.320 --> 00:26:01.960
Have you ever tried to do a garden?

00:26:02.010 --> 00:26:03.510
It's really hard.

00:26:04.240 --> 00:26:05.740
There's a lot of work.

00:26:06.120 --> 00:26:06.770
Yeah, I know.

00:26:07.600 --> 00:26:11.615
Just getting out there doing the Basics
is hard, but to do it really well,

00:26:11.625 --> 00:26:16.095
it's Oh my gosh, there's a reason that
people go to college for this stuff

00:26:16.095 --> 00:26:18.335
is because there's so much about it.

00:26:18.345 --> 00:26:22.295
And I'm just over here trying to
make my yard grow in the summer.

00:26:22.295 --> 00:26:23.835
And it's insane.

00:26:23.885 --> 00:26:25.825
So that's why I like
that particular analogy.

00:26:25.855 --> 00:26:26.355
It's great.

00:26:26.395 --> 00:26:28.805
Bryce Ackerman: And I thought about
when you were talking about forecasting,

00:26:29.295 --> 00:26:31.975
when I was at your conference
in the fall, Shane on your team

00:26:32.005 --> 00:26:33.445
talked about, this is a great term.

00:26:33.445 --> 00:26:33.965
I loved it.

00:26:33.965 --> 00:26:35.675
He said, don't snorkel in the forecast.

00:26:36.575 --> 00:26:38.795
And there were times where I found myself.

00:26:38.945 --> 00:26:42.375
scuba diving in the forecast
because you can do it, right?

00:26:42.615 --> 00:26:43.975
But that's not always the best way.

00:26:44.045 --> 00:26:48.695
It's his point was find the way
for the software to work for you.

00:26:49.055 --> 00:26:50.615
And I thought it made perfect sense.

00:26:51.045 --> 00:26:53.755
And that's a challenge just getting
there because a collaborative

00:26:53.755 --> 00:26:58.325
software like I would imagine any
software is not created for one exact

00:26:58.415 --> 00:27:00.685
company with one very specific needs.

00:27:01.005 --> 00:27:01.845
That's something I've learned.

00:27:01.845 --> 00:27:05.275
And we could call it a myth as
well over the years is that not

00:27:05.275 --> 00:27:06.905
every company is the same, right?

00:27:06.945 --> 00:27:07.599
And you sure.

00:27:07.610 --> 00:27:10.310
We are different and we have to make
the software work for ourselves.

00:27:10.340 --> 00:27:11.420
And it's not always easy.

00:27:11.690 --> 00:27:14.100
I also say the best part
and the worst part about a

00:27:14.100 --> 00:27:16.000
contact center is all the data.

00:27:16.710 --> 00:27:18.200
It's amazing, but then it's tough.

00:27:18.460 --> 00:27:22.690
So just working through those myths
and working through all the data.

00:27:23.150 --> 00:27:23.800
It's time.

00:27:23.800 --> 00:27:27.050
What we do is not easy, but it's fun.

00:27:27.330 --> 00:27:29.630
It's challenging and it's super rewarding.

00:27:31.250 --> 00:27:31.560
Dave Hoekstra: Yeah.

00:27:31.640 --> 00:27:36.360
And I can't wait to see Shane's
LinkedIn where it says don't

00:27:36.360 --> 00:27:40.180
snorkel in the forecast as the quote
underneath his underneath his picture.

00:27:40.660 --> 00:27:41.570
That's awesome.

00:27:41.920 --> 00:27:43.920
And I think that's a great analogy, right?

00:27:43.920 --> 00:27:48.460
You gotta you have to learn
to embrace yourself, right?

00:27:48.750 --> 00:27:51.400
Sometimes you have to
get your hands dirty.

00:27:52.370 --> 00:27:57.990
Sometimes you're just not going to be
able to ride on high and then have all

00:27:57.990 --> 00:27:59.690
the answers just appear in front of you.

00:28:00.150 --> 00:28:06.390
And you talked in your session
at SWPP a lot about curiosity.

00:28:06.785 --> 00:28:09.625
And I've talked about curiosity a lot.

00:28:09.645 --> 00:28:14.505
And unfortunately, curiosity is not
necessarily something you can instill

00:28:14.505 --> 00:28:18.185
in someone, but it's certainly a
trait that you can find in people

00:28:18.355 --> 00:28:19.915
when it comes to what we do.

00:28:19.915 --> 00:28:24.275
And, again, it doesn't matter if we're
talking WFM or we're talking about.

00:28:24.365 --> 00:28:32.200
The a programmer or, someone who's trying
to build architect curiosity is just

00:28:32.250 --> 00:28:38.550
an absolutely critical trait when it
comes to succeeding overall in business.

00:28:38.640 --> 00:28:42.930
In my estimation, it's probably the
number one thing that I've found to,

00:28:43.250 --> 00:28:46.130
that equates to a level of success.

00:28:46.230 --> 00:28:47.050
Would you agree?

00:28:47.375 --> 00:28:48.125
Bryce Ackerman: Yeah, I would agree.

00:28:48.125 --> 00:28:54.735
The tough part for us introverts is
staying curious because we can all go

00:28:54.735 --> 00:28:59.185
into a job like I talked about or Seth
Godin talked about the dip where we're

00:28:59.185 --> 00:29:01.105
hungry and we're curious from the start.

00:29:01.575 --> 00:29:02.875
And I like to say.

00:29:03.110 --> 00:29:06.210
If you show up every week, like it's
your first week on the job then you're

00:29:06.230 --> 00:29:08.310
curious because you're asking questions.

00:29:08.550 --> 00:29:09.980
You're challenging the status quo.

00:29:09.980 --> 00:29:12.600
You're pushing the envelope,
all that fun stuff, right?

00:29:12.600 --> 00:29:16.380
Where you're making the job fun, but
you're showing you're showing your boss.

00:29:16.380 --> 00:29:17.070
You're interested.

00:29:17.600 --> 00:29:21.120
You're You're doing good things for
yourself, but you're doing great things

00:29:21.120 --> 00:29:23.130
for your department, your company as well.

00:29:23.350 --> 00:29:27.150
If you're staying curious, because
I think that's so important to

00:29:27.150 --> 00:29:29.330
stay curious and to stay engaged.

00:29:29.330 --> 00:29:30.420
So absolutely agree.

00:29:30.960 --> 00:29:31.180
Dave Hoekstra: Yeah.

00:29:31.240 --> 00:29:36.130
If you have good leadership, the
best thing you can do is open

00:29:36.130 --> 00:29:42.400
those doors that that, and I will
say I've seen bad situations where

00:29:42.580 --> 00:29:43.750
you don't have good leadership.

00:29:43.750 --> 00:29:45.630
Opening those doors can
cause you more problems.

00:29:45.630 --> 00:29:48.510
And that's probably a reason
a lot of people get burned.

00:29:48.795 --> 00:29:52.505
And don't show that initiative
later on in their careers

00:29:52.505 --> 00:29:53.555
because they have been burned.

00:29:53.565 --> 00:29:55.615
But if you can sit there
and say, you know what?

00:29:55.735 --> 00:29:59.305
I think my boss is actually really
great and would be responsive to this.

00:29:59.455 --> 00:30:02.895
Those are the kind of doors
that we recommend you open.

00:30:03.175 --> 00:30:04.085
So it's

00:30:04.885 --> 00:30:05.945
Bryce Ackerman: fortunately, sorry.

00:30:05.945 --> 00:30:08.675
I know we got a little
sidetracked, but it's so fun.

00:30:08.675 --> 00:30:09.375
I'm so passionate.

00:30:09.375 --> 00:30:10.735
Like you are talking about
workforce management.

00:30:11.245 --> 00:30:14.655
So the company I work for,
my boss is great because she

00:30:14.655 --> 00:30:15.905
allows me to run with ideas.

00:30:16.530 --> 00:30:20.100
And there's, I'm going to give you
another recommendation for a book for

00:30:20.100 --> 00:30:22.050
any readers called Prime to Perform.

00:30:22.370 --> 00:30:23.550
And I learned this from Nate Brown.

00:30:23.550 --> 00:30:26.300
You had Nate Brown on a while back.

00:30:26.330 --> 00:30:29.990
But Nate's that character who shows up
at the conferences with the crazy clothes

00:30:29.990 --> 00:30:31.470
and the hat and the big red beard.

00:30:31.940 --> 00:30:34.020
And he's, he had a really
good recommendation.

00:30:34.020 --> 00:30:37.400
This book, Prime to Perform,
basically says that for all the

00:30:37.400 --> 00:30:39.280
leaders out there, give your team...

00:30:39.590 --> 00:30:43.460
Time to play and he wasn't, the
authors weren't talking about

00:30:43.750 --> 00:30:45.040
the X Box in the break room.

00:30:45.120 --> 00:30:49.170
Though I talked about this as well, this
company I worked for had an X Box in the

00:30:49.170 --> 00:30:52.210
break room and it was amazing because
all my friends in workforce, we'd go out

00:30:52.210 --> 00:30:54.350
and play on the X Box on every break.

00:30:54.350 --> 00:30:56.990
And I guaranteed we were out of
schedule adherence because we were

00:30:57.030 --> 00:30:58.670
playing more than our 15 minute break.

00:30:59.370 --> 00:31:01.270
But that didn't make
us like our jobs more.

00:31:01.880 --> 00:31:06.120
What they talk about in the book is
playtime is time to do more than just.

00:31:06.375 --> 00:31:10.365
Schedule or just forecast
or just do real time.

00:31:10.445 --> 00:31:15.015
It's pushing yourself to find things
that can influence all those things

00:31:15.205 --> 00:31:19.725
that making connections with people or
contacts or building on that and doing

00:31:19.725 --> 00:31:23.715
more, finding more challenging yourself,
challenging your company, challenging

00:31:23.715 --> 00:31:27.035
your department that can absolutely
have an impact on workforce management.

00:31:27.385 --> 00:31:29.375
So there's just huge opportunities.

00:31:29.395 --> 00:31:31.395
And I think that's tough,
whether you're in quality or

00:31:31.395 --> 00:31:33.005
workforce management or reporting.

00:31:33.520 --> 00:31:38.950
Is to push through that every
day grind and find things.

00:31:38.950 --> 00:31:42.690
Cause I guarantee you in workforce
management, you're going to find things.

00:31:42.730 --> 00:31:46.710
Actually, every conversation
probably happening right now with

00:31:46.730 --> 00:31:51.610
leadership or with it is going to
impact staffing, which means it's

00:31:51.640 --> 00:31:52.980
going to impact workforce management.

00:31:53.260 --> 00:31:57.360
So why not push yourself out there,
put yourself out there and get

00:31:57.360 --> 00:31:58.380
involved in those conversations

00:31:58.870 --> 00:32:00.050
Dave Hoekstra: and show people that.

00:32:00.780 --> 00:32:02.040
It matters, right?

00:32:02.040 --> 00:32:06.330
It teach people, educate
them why what we do matters.

00:32:06.350 --> 00:32:11.410
Because if somebody asks you what
you do for a living, Bryce, do

00:32:11.410 --> 00:32:13.920
you tell them you do workforce
management and contact center?

00:32:14.030 --> 00:32:14.860
No, of course not.

00:32:14.860 --> 00:32:16.480
Nobody knows what that is, right?

00:32:16.480 --> 00:32:17.850
We have to explain it.

00:32:17.850 --> 00:32:22.510
But when you work through
that, people go, huh, okay.

00:32:22.910 --> 00:32:25.320
I didn't realize that was a thing,
but it sounds super important.

00:32:25.330 --> 00:32:26.630
You're like, you're darn right it is.

00:32:26.670 --> 00:32:29.840
That's exactly what I've been trying
to tell everybody for all my life.

00:32:29.840 --> 00:32:31.110
It's super important.

00:32:32.010 --> 00:32:32.500
You're exactly right.

00:32:32.500 --> 00:32:32.870
Okay.

00:32:33.275 --> 00:32:35.315
So I wanna try something new with you.

00:32:35.315 --> 00:32:40.425
We're going to we're gonna, we're gonna,
we're gonna try something on the podcast

00:32:40.445 --> 00:32:41.785
here that we haven't done before.

00:32:42.175 --> 00:32:45.425
I'd like to call it the call
center lifer lightning round.

00:32:45.835 --> 00:32:52.025
So we're gonna, we're gonna, I'm gonna
throw some questions at you and answer in

00:32:52.205 --> 00:32:59.515
as much as much or as little as you need
to, but we we like it Now, unfortunately,

00:32:59.515 --> 00:33:01.855
you already stole the first question.

00:33:01.925 --> 00:33:03.095
that I had, right?

00:33:03.255 --> 00:33:04.525
Which is, but it's okay.

00:33:04.715 --> 00:33:07.525
The first question was, have
you ever worn the headset?

00:33:07.525 --> 00:33:09.375
And if so, what was your first agent job?

00:33:09.645 --> 00:33:11.365
So we know the answer
to that question is yes.

00:33:11.365 --> 00:33:16.555
And you were, you're trained as a
travel agent and that's fantastic.

00:33:16.605 --> 00:33:19.885
And so that kind of leads to
the second question, right?

00:33:20.715 --> 00:33:22.765
So what is your favorite KPI?

00:33:25.535 --> 00:33:30.925
Bryce Ackerman: It was service
level, but you gave a great talk.

00:33:31.165 --> 00:33:35.365
At the Society of Workforce Planning
Professionals, the SWPP, which

00:33:35.375 --> 00:33:41.215
I thought was amazing, Dave, and
you talked about 80% versus 79%.

00:33:42.575 --> 00:33:46.605
And the difference, 80% to be in
people's minds and 79% to see.

00:33:47.925 --> 00:33:49.685
So I've come around.

00:33:49.745 --> 00:33:53.595
It was I'm still trying
to find the new KPI.

00:33:53.645 --> 00:33:54.575
That might be my favorite.

00:33:54.855 --> 00:33:57.975
It's been service level for years, but I
think you really opened my eyes to that.

00:33:58.315 --> 00:34:00.145
And I think it's important
for people to realize that.

00:34:00.145 --> 00:34:03.335
And I don't know if you want to elaborate
a little, but you talked about how

00:34:03.675 --> 00:34:08.275
nowadays that service level should be
used for staffing and not necessarily

00:34:08.965 --> 00:34:12.345
scoring customer experience, right?

00:34:13.800 --> 00:34:17.910
Dave Hoekstra: It worked great back in
the nineties and the early two thousands

00:34:17.910 --> 00:34:22.550
when the only data we really had was how
long did it take us to answer the phone?

00:34:23.090 --> 00:34:28.400
That to me was, that's basically,
that was the measure of customer

00:34:28.400 --> 00:34:33.620
experience was, did we start the
inquiry fast enough for your liking?

00:34:34.430 --> 00:34:36.480
It's no longer about that.

00:34:36.480 --> 00:34:41.765
I've heard you talk about this is that,
I'll wait for an hour if it's really

00:34:41.765 --> 00:34:45.565
important to me, and I don't care how long
it takes to get this question answered.

00:34:46.165 --> 00:34:49.775
So it's really become much more about
what happens during the call than how

00:34:49.775 --> 00:34:51.475
long it takes us to get to the call.

00:34:51.885 --> 00:34:56.965
Service level is a really good
measure of did we prepare the center

00:34:57.345 --> 00:35:01.715
for what, what needed to happen
to get the phone call answered.

00:35:02.045 --> 00:35:06.175
Or the chat answered, but it
has no bearing whatsoever.

00:35:07.085 --> 00:35:09.885
There was nothing quite like seeing
a report that says, yeah, we did

00:35:09.885 --> 00:35:15.275
really well for service level over
the last, six months, but our stock

00:35:15.275 --> 00:35:18.465
prices tanked because all of our
customer service agents are terrible.

00:35:19.415 --> 00:35:21.410
That doesn't equate.

00:35:21.430 --> 00:35:22.590
So it's okay.

00:35:22.590 --> 00:35:24.200
You can have different KPI

00:35:24.200 --> 00:35:26.030
Bryce Ackerman: favorites
coming around, right?

00:35:26.050 --> 00:35:29.620
I got to figure out the next one, but I
even talked to my leadership team when

00:35:29.620 --> 00:35:34.450
I came back from SWPP and we talked
about it about without, with all this

00:35:34.450 --> 00:35:38.270
new AI software coming out there and
ways to measure the customer experience

00:35:39.020 --> 00:35:40.800
is service level really the best.

00:35:41.025 --> 00:35:45.755
So I think we're all adapting
or thinking through it, but I

00:35:45.795 --> 00:35:47.255
think it was a really good talk.

00:35:47.265 --> 00:35:49.555
I'm glad you brought it up, and I
think it definitely had an impact.

00:35:50.105 --> 00:35:50.455
Good.

00:35:50.455 --> 00:35:50.705
All

00:35:50.835 --> 00:35:53.395
Dave Hoekstra: So putting the
lightning back in the lightning round.

00:35:53.395 --> 00:35:56.175
What was the moment that, what
was the moment that you said in

00:35:56.175 --> 00:35:58.395
this, your career, I like this.

00:35:58.535 --> 00:35:58.845
This is

00:35:58.845 --> 00:35:59.449
Bryce Ackerman: good.

00:36:00.880 --> 00:36:03.930
The easy answer is as soon
as I got off the phones,

00:36:05.810 --> 00:36:07.260
Dave Hoekstra: Hey, that's all it takes.

00:36:07.300 --> 00:36:08.700
Bryce Ackerman: That's the easy answer.

00:36:08.710 --> 00:36:11.480
When it's like you're sitting
down as analyze some data.

00:36:11.800 --> 00:36:13.540
And that was fun, right?

00:36:13.540 --> 00:36:17.080
Like, all right what the heck is
happening here and analyzing some data.

00:36:17.150 --> 00:36:20.690
But I talked about it earlier is
with my current company is Roche

00:36:21.040 --> 00:36:24.810
and just and I'm allowed that play
time and allowed to do things.

00:36:25.250 --> 00:36:26.400
Things are fun now.

00:36:26.700 --> 00:36:31.500
And things haven't always been fun,
but Dave when we were at customer

00:36:31.500 --> 00:36:36.730
contact week a year ago and you look
through all this stuff that's happening

00:36:36.740 --> 00:36:40.270
and the craziness, that's another
point where I just realized the whole

00:36:40.270 --> 00:36:42.590
world is blowing up and this is fun.

00:36:43.540 --> 00:36:47.770
The potential for contact
centers is absolutely amazing.

00:36:48.030 --> 00:36:50.210
So early on, yes.

00:36:50.210 --> 00:36:55.530
But now I'm in this zone where the job is
just fun because of everything happening.

00:36:56.660 --> 00:36:57.070
Dave Hoekstra: Okay.

00:36:57.860 --> 00:37:00.660
Here's the next, here's
the bummer question.

00:37:00.880 --> 00:37:02.960
What's the biggest mistake
that you've made in your career

00:37:02.960 --> 00:37:04.180
that others can learn from?

00:37:05.950 --> 00:37:08.229
Bryce Ackerman: Oh no one
had time to walk away.

00:37:08.950 --> 00:37:10.420
And I'll tell you a story.

00:37:10.570 --> 00:37:15.140
Cause this has happened to me a
couple of times is I was working for

00:37:15.140 --> 00:37:17.330
a company that I was very loyal to.

00:37:17.350 --> 00:37:20.660
I was so loyal to that I left the company
for nine months and went back to them.

00:37:21.670 --> 00:37:26.540
And I brought in a priority
skilling to a back office team.

00:37:26.630 --> 00:37:30.430
And we had an ROI that was in the
millions and millions of dollars.

00:37:31.110 --> 00:37:34.260
And it was a hugely successful pilot.

00:37:34.970 --> 00:37:39.340
And we wanted to implement it, or at
least my team wanted to implement it

00:37:39.370 --> 00:37:41.540
again, millions of dollars in savings.

00:37:41.920 --> 00:37:46.450
And we absolutely got resistance every
step of the way from operations from

00:37:46.450 --> 00:37:51.220
the lowest level supervisor up to the
highest level of the organization, even

00:37:51.220 --> 00:37:56.500
though there is a huge ROI and potential
with that priority skilling a piece.

00:37:56.560 --> 00:37:59.170
And then I think it was six
months later, I got laid off.

00:37:59.720 --> 00:38:01.090
We had merged with another company.

00:38:01.755 --> 00:38:07.055
And that would be what I would say
is be aware of your surroundings,

00:38:07.065 --> 00:38:11.125
see what's happening, find a company
that will absolutely appreciate you.

00:38:11.395 --> 00:38:16.915
So that's my tip is just step back
for a minute, analyze the situation

00:38:16.915 --> 00:38:20.535
as any good workforce person does,
and don't be afraid to walk away

00:38:20.535 --> 00:38:22.135
and know when it's time to leave.

00:38:22.255 --> 00:38:26.565
And especially in this day and
age with everybody, many people, I

00:38:26.565 --> 00:38:29.565
should say working remotely, there
are tons of opportunities out there.

00:38:30.790 --> 00:38:31.550
Dave Hoekstra: Fantastic.

00:38:31.580 --> 00:38:34.430
Okay, what, now we'll end on a positive.

00:38:34.500 --> 00:38:37.720
The last question in the lightning round,
who's the, who is the person that has had

00:38:37.730 --> 00:38:39.720
the most positive impact on your career?

00:38:43.000 --> 00:38:46.440
Bryce Ackerman: I think there
have been many, but I once

00:38:46.470 --> 00:38:49.040
worked for a vice president.

00:38:49.110 --> 00:38:54.290
I was at this company for a very
small time and she challenged me.

00:38:55.300 --> 00:38:56.560
without telling me what to do.

00:38:56.900 --> 00:39:01.060
And a couple of examples is
or I had to manage she told

00:39:01.060 --> 00:39:02.050
me I had to manage a project.

00:39:02.130 --> 00:39:05.560
I was on the job about two weeks
and I need you to be the workforce

00:39:05.560 --> 00:39:08.110
management expert and I also
need you to manage a project.

00:39:08.720 --> 00:39:12.720
Which is bring on a third party BPO or
a third party vendor and I never really

00:39:12.720 --> 00:39:16.430
managed a project before So I show up
at the meeting and she's like great.

00:39:16.430 --> 00:39:19.050
What's your Where's your project plan?

00:39:19.510 --> 00:39:21.270
And I didn't know what a project plan was.

00:39:21.350 --> 00:39:21.710
Where's

00:39:21.710 --> 00:39:22.800
Dave Hoekstra: your Gantt chart?

00:39:23.440 --> 00:39:24.070
Bryce Ackerman: Exactly.

00:39:24.780 --> 00:39:25.880
I learned very fast.

00:39:26.000 --> 00:39:30.855
I did not fake it till I made it which I
hate that term No, I went out there and

00:39:30.855 --> 00:39:33.195
I Googled it, how to manage a project.

00:39:33.405 --> 00:39:35.055
I was watching YouTube videos.

00:39:35.095 --> 00:39:39.295
I was talking to a project
manager on the team to learn how

00:39:39.315 --> 00:39:40.495
to properly manage a project.

00:39:40.525 --> 00:39:43.755
And then nine months
later we met the deadline.

00:39:43.755 --> 00:39:49.175
We met the goal on budget and successfully
brought that project in on deadline.

00:39:49.195 --> 00:39:52.965
So what I would say is she was
probably the most influential because

00:39:52.965 --> 00:39:55.105
she challenged me and forced me.

00:39:55.340 --> 00:39:57.260
to learn without just
telling me what to do.

00:39:57.260 --> 00:39:57.650
And that was

00:39:57.650 --> 00:39:57.950
Dave Hoekstra: huge.

00:39:58.410 --> 00:39:59.070
That's awesome.

00:39:59.390 --> 00:39:59.580
Yeah.

00:39:59.580 --> 00:40:00.220
And that's great.

00:40:00.230 --> 00:40:02.420
That's why I like to ask that
question because there's always

00:40:02.430 --> 00:40:08.200
those kind of those linchpin moments
that that, that keep us going.

00:40:08.450 --> 00:40:08.790
All right.

00:40:08.790 --> 00:40:10.810
So my part is officially done.

00:40:10.820 --> 00:40:13.900
Now you said you had a couple of
questions you wanted to throw at me

00:40:13.940 --> 00:40:15.400
and I want to give you the opportunity.

00:40:15.400 --> 00:40:19.640
I'll, I would be a poor podcast host if I
didn't give my guests what they asked for.

00:40:20.185 --> 00:40:20.625
So

00:40:21.535 --> 00:40:24.395
Bryce Ackerman: first, I didn't
get a chance to congratulate you on

00:40:24.395 --> 00:40:26.665
your win at customer contact week.

00:40:26.665 --> 00:40:27.915
So congrats to you and collaborate.

00:40:27.915 --> 00:40:28.255
Yes,

00:40:28.265 --> 00:40:28.655
Dave Hoekstra: thank you.

00:40:28.655 --> 00:40:32.395
We won the workforce innovator of
the year award, which is great.

00:40:32.405 --> 00:40:35.905
Like when it's nice when you try
to do something in that space

00:40:35.905 --> 00:40:37.615
and it actually gets recognized.

00:40:37.625 --> 00:40:38.225
So thank you.

00:40:38.665 --> 00:40:39.145
Bryce Ackerman: Absolutely.

00:40:39.145 --> 00:40:39.395
Yeah.

00:40:39.685 --> 00:40:43.515
One of our sister companies,
Genentech won the award for their

00:40:43.525 --> 00:40:46.095
channel ops department, won the
award for small call center.

00:40:46.095 --> 00:40:49.375
So it's a nice, it's a nice award.

00:40:49.435 --> 00:40:50.785
So congratulations to you.

00:40:50.785 --> 00:40:53.055
Congratulations to Genentech.

00:40:53.055 --> 00:40:53.355
Sorry.

00:40:53.655 --> 00:40:54.285
I just thought of that.

00:40:54.285 --> 00:40:57.205
So I saw Calabrio come up
multiple times on LinkedIn.

00:40:57.205 --> 00:40:58.195
So I'm really happy for you guys.

00:40:58.925 --> 00:41:01.945
Also podcasts, what do you listen
to when you're not listening to

00:41:01.945 --> 00:41:03.615
yourself on your own podcast?

00:41:04.005 --> 00:41:05.715
What do you like to do or
what do you like to listen to?

00:41:06.480 --> 00:41:12.380
Dave Hoekstra: So I, my favorite
podcast is a podcast done by

00:41:12.390 --> 00:41:14.320
Dana Carvey and David Spade.

00:41:14.760 --> 00:41:20.780
It's called Fly on the Wall, and
they basically invite people in

00:41:20.780 --> 00:41:24.980
and around the Saturday Night Live
universe and talk to them, right?

00:41:25.090 --> 00:41:31.870
And I have loved Saturday Night Live
since so long as I can remember going

00:41:31.870 --> 00:41:37.680
back to the very early days, everybody
has their favorite cast in SNL and mine

00:41:37.680 --> 00:41:42.060
was the right when Mike Myers and Dana
Carvey were at their peak with Wayne's

00:41:42.060 --> 00:41:49.880
World and the church lady and that era
right as Adam Sandler started to come in.

00:41:50.120 --> 00:41:56.000
And yeah, that's, the huge part of
my life, and so they have fantastic

00:41:56.000 --> 00:41:59.860
guests and they come and they talk
about SNL and they do that a lot.

00:42:01.070 --> 00:42:06.460
I, it's funny because I work from
home, I don't get as much podcast time

00:42:06.460 --> 00:42:07.780
as I think a lot of other people do.

00:42:07.880 --> 00:42:12.870
I don't get a ton of time to sit
around and listen to podcasts.

00:42:13.170 --> 00:42:13.900
To be honest.

00:42:14.170 --> 00:42:18.740
If I'm being perfectly, most of the
podcasts I listen to are just replays

00:42:18.740 --> 00:42:22.250
of the segments from my local sports
radio station where they talk about the

00:42:22.250 --> 00:42:25.450
Cowboys and the Rangers and the stars.

00:42:26.470 --> 00:42:31.930
But from an educational standpoint,
I do try to listen to there's

00:42:31.930 --> 00:42:34.600
a couple of marketing style
podcasts that are out there.

00:42:34.600 --> 00:42:36.970
I'd be remiss in telling you the name
because I don't have them off the

00:42:36.970 --> 00:42:38.850
top of my head, but it's mostly just.

00:42:39.205 --> 00:42:41.975
SNL and sports talk radio, if
I'm being perfectly honest.

00:42:43.825 --> 00:42:44.765
Bryce Ackerman: No, thanks for sharing.

00:42:44.825 --> 00:42:47.485
And it's, I totally know it can
relate to what you're saying.

00:42:47.485 --> 00:42:50.055
When you are working from home, you
don't have that drive time, right?

00:42:50.375 --> 00:42:51.895
Dave Hoekstra: No, I don't.

00:42:51.895 --> 00:42:53.515
I barely drive the car ever.

00:42:54.065 --> 00:42:54.405
Bryce Ackerman: Sure.

00:42:55.015 --> 00:42:55.295
Okay.

00:42:55.295 --> 00:42:56.555
I've got one more.

00:42:56.860 --> 00:42:59.560
And it's, you're going to have to
be a bit vulnerable here maybe.

00:42:59.720 --> 00:43:00.420
Alright, please.

00:43:00.520 --> 00:43:03.870
You and I were talking a while back and
you told me your father passed away.

00:43:03.870 --> 00:43:06.080
My father passed away as
well about ten years ago.

00:43:06.520 --> 00:43:10.430
So I was thinking about that
and our parents leave something

00:43:10.430 --> 00:43:12.610
to us, often good and bad.

00:43:12.910 --> 00:43:17.440
But I want you to think about something
good that your father either left you or

00:43:17.440 --> 00:43:23.310
a message or a time that you can think
back to that really had a good influence

00:43:23.310 --> 00:43:27.700
on you or positive influence on you and
wondered if you could share that, whether

00:43:27.700 --> 00:43:30.490
he tells you something or did something by

00:43:30.490 --> 00:43:30.900
Dave Hoekstra: example.

00:43:31.210 --> 00:43:32.460
What a great question.

00:43:32.460 --> 00:43:37.450
What's interesting, for those of
you that might not be aware, my role

00:43:37.480 --> 00:43:39.470
at Collabrio is product evangelist.

00:43:39.870 --> 00:43:45.060
And my dad was an actual
preacher back in many years ago.

00:43:45.110 --> 00:43:51.830
And I spent more time in church
from the age of zero to 10 than most

00:43:51.830 --> 00:43:53.340
people have in their entire lives.

00:43:53.750 --> 00:43:55.480
We lived in the parsonage.

00:43:55.970 --> 00:44:02.085
Next door to the church I had to go
to, I was at the church every day for

00:44:02.085 --> 00:44:05.375
various reasons, whether it was the
youth activities and things like that.

00:44:06.025 --> 00:44:10.075
And the one thing that I got to
do is watch my dad preach a lot.

00:44:10.585 --> 00:44:11.035
And.

00:44:11.330 --> 00:44:17.320
His, I can promise you, when you see
me up giving a presentation or on

00:44:17.320 --> 00:44:23.340
stage talking all of my mannerisms, my
cadence, my presentation style, every

00:44:23.620 --> 00:44:27.870
the pauses, the breath between the
words, that all comes from my father.

00:44:28.230 --> 00:44:29.550
Watching him...

00:44:30.195 --> 00:44:34.385
Watching him preach the very calm
demeanor and what's really funny

00:44:34.385 --> 00:44:37.615
is I don't think I realized it
until I was in my mid thirties.

00:44:38.035 --> 00:44:44.135
I didn't realize that I emulate my
dad when it comes to my presentation

00:44:44.155 --> 00:44:45.445
style and things like that.

00:44:45.445 --> 00:44:53.060
And his ability to To draw you in with
the spoken word and leave you just in

00:44:53.060 --> 00:44:57.770
the right position to hear the next
message and the next piece of information.

00:44:58.260 --> 00:45:04.230
So I definitely from what he
left in his impression on me.

00:45:04.435 --> 00:45:09.775
Has a strong impact in the presentation
style that, that I work through.

00:45:09.775 --> 00:45:14.825
And in, in many ways that I very
much emulate my father when it

00:45:14.825 --> 00:45:16.975
comes to that presentation style.

00:45:17.425 --> 00:45:21.525
Just know that if you see me speaking
in front of a crowd of people, that

00:45:21.525 --> 00:45:25.055
you're getting a good impression
of exactly how my dad did things as

00:45:25.055 --> 00:45:25.355
Bryce Ackerman: well.

00:45:26.525 --> 00:45:27.385
Thanks for sharing Dave.

00:45:27.385 --> 00:45:29.525
I think that there's many of us
out there that think you have

00:45:29.555 --> 00:45:31.025
the coolest job in the industry.

00:45:31.805 --> 00:45:32.335
Dave Hoekstra: I do.

00:45:32.335 --> 00:45:35.985
And I love my job and I get to talk
to awesome people like you, Bryce.

00:45:36.025 --> 00:45:40.715
And it sometimes doesn't feel like work.

00:45:40.715 --> 00:45:41.685
Let's just be honest.

00:45:41.695 --> 00:45:49.210
But I put in my time we've all had
our our moments where we feel like

00:45:49.210 --> 00:45:50.900
we're sweating it out in the minds.

00:45:52.730 --> 00:45:55.380
It's it's, it's a great industry to be in.

00:45:55.380 --> 00:45:59.610
It's a wonderful organization like
Collabrio that really supports doing

00:45:59.640 --> 00:46:04.605
things like this to externalize the
message and, yeah, like I said, I get to

00:46:04.605 --> 00:46:09.725
work with awesome people like you and the
team at Roche and it's really amazing.

00:46:09.725 --> 00:46:11.645
So thank you for the wonderful questions.

00:46:11.645 --> 00:46:13.155
I do appreciate it very much.

00:46:14.625 --> 00:46:19.385
So I think we have covered all
of the main things that I really

00:46:19.385 --> 00:46:20.415
wanted to talk to you about.

00:46:20.415 --> 00:46:23.115
And so let me be the first
to say to you, Bryce.

00:46:23.235 --> 00:46:26.655
Thank you very much for joining us
here on the working smarter podcast.

00:46:26.665 --> 00:46:30.035
It's always, it's awesome to get to talk
to people that know what they're doing.

00:46:30.035 --> 00:46:31.245
We'll know what they're talking about.

00:46:31.245 --> 00:46:33.895
And I really do appreciate
you spending some time with

00:46:33.895 --> 00:46:36.725
Bryce Ackerman: us and are
passionate about, so thank you, Dave.

00:46:37.105 --> 00:46:38.155
Dave Hoekstra: Yeah, absolutely.

00:46:38.635 --> 00:46:42.085
So from me from the team here
at Collabrio, thank you guys

00:46:42.085 --> 00:46:43.465
for spending some time with us.

00:46:43.465 --> 00:46:43.595
We had.

00:46:43.970 --> 00:46:44.870
Good episode.

00:46:44.870 --> 00:46:45.790
This is going to be great.

00:46:45.790 --> 00:46:47.000
I can't wait to get it out there.

00:46:47.950 --> 00:46:52.900
As always if you have the, if you have
the idea that you'd love to be on the

00:46:52.900 --> 00:46:55.050
Colabrio podcast, send me a note dave.

00:46:55.050 --> 00:46:57.100
hookstra.

00:46:57.100 --> 00:47:00.350
com or just email marketing at colabrio.

00:47:00.350 --> 00:47:02.840
com and let them know you'd like
to be on the Colabrio podcast.

00:47:02.850 --> 00:47:05.520
We're always looking for the
next great, we're not, we're

00:47:05.530 --> 00:47:10.270
always looking for the next Bryce
Ackerman to join us on the podcast.

00:47:10.510 --> 00:47:14.640
From me and the Collabio team, a huge
thank you to our listeners and our

00:47:14.640 --> 00:47:18.370
group that's out there and Bryce,
once again thanks for joining us.

00:47:18.540 --> 00:47:21.570
What I always like to do is
give our guests the last word.

00:47:21.570 --> 00:47:23.320
So the floor is yours.

00:47:23.500 --> 00:47:27.540
Let us know whether it's a piece
of advice or just in something in

00:47:27.540 --> 00:47:29.430
general let us know what's going on.

00:47:29.900 --> 00:47:30.170
Bryce Ackerman: Oh, wow.

00:47:30.300 --> 00:47:32.150
The general, okay, I'll
give you one more tip.

00:47:32.240 --> 00:47:36.130
And that is find a friend at work
that you can bounce ideas off of.

00:47:36.550 --> 00:47:39.220
And I think that's so important,
especially as we're mostly

00:47:39.230 --> 00:47:44.020
virtual, is to be able to
collaborate or talk with somebody.

00:47:44.330 --> 00:47:47.820
The work we do is often not easy,
especially if you're on a small team.

00:47:48.290 --> 00:47:51.750
So find a friend, make a friend,
bounce ideas off that person.

00:47:52.130 --> 00:47:53.370
And it's only going to help you.

00:47:53.725 --> 00:47:55.435
That person, your
department and your whole

00:47:55.435 --> 00:47:55.745
Dave Hoekstra: company.

00:47:56.695 --> 00:47:57.235
Wonderful.

00:47:57.725 --> 00:47:58.335
All right, Bryce.

00:47:58.345 --> 00:47:59.715
Thank you so much for joining us.

00:47:59.905 --> 00:48:00.935
Everybody else out there.

00:48:00.945 --> 00:48:02.425
Have a great rest of your day.

00:48:02.625 --> 00:48:04.055
Have a great rest of your week.

00:48:04.375 --> 00:48:07.895
Stay cool during the summer here
in the, in North America and for

00:48:07.895 --> 00:48:08.875
the rest of you in the world.

00:48:08.875 --> 00:48:10.555
We'll be looking forward
to seeing you more.

00:48:10.815 --> 00:48:14.255
Once again, call me if you want to be
on the podcast, I'd love to hear from

00:48:14.255 --> 00:48:18.595
you, but from us at the Collaborative
team, thank you guys and keep out there.

00:48:18.645 --> 00:48:19.505
Keep working smarter.

00:48:19.505 --> 00:48:20.215
Thanks everybody.

00:48:20.415 --> 00:48:21.255
Talk to you soon.