The GEO Show

Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.

Host Paris Childress covers ads on Google AI Mode follow-up questions, Graphite's AI traffic data, the France AI Overviews click drop, Bing AI Mode ads, and more.

In this episode:

  • 📢 Google AI Mode now shows ads on follow-up questions. Barry Schwartz saw sponsored ads on the first query and on the third and fourth turns. Google announced multi-turn ads for the US on October 28.
  • 📊 Graphite: AI assistants hit 76 billion monthly sessions but are still under 1% of site traffic. Sessions are up 37% year over year, and ChatGPT sends about two-thirds of US AI referrals.
  • 🇫🇷 France: AI Overviews cut one site's clicks by about half. Glenn Gabe's data shows 750 clicks a day falling to 400 and CTR from 2% to 1.1%. Two of five examples saw no meaningful change.
  • 🔎 Bing AI Mode now shows search and shopping ads at the top of answers. Ads appear on follow-up queries too.
  • ⚖️ Publishers weigh Google's all-or-nothing AI opt-out. Google must give UK publishers AI click data by December 3 under CMA rules.
  • 🤖 Cloudflare says websites carry the cost of AI agents. Its paper lists 14 problems and proposes agent identity standards and a Trusted Agent Delegation coalition.
  • ✍️ Google tests an AI summary above sponsored results on mobile. Advertisers may lose control of their ad copy.
  • 📅 Google may be adding Book Online buttons to profiles automatically. Some lead to contact forms and one returned a server error 500.
  • ⚡ Lightning round: Anthropic's Claude Fable 5.2 and Mythos 5.2, GA4 Data Manager, Google Ads MCP Server 0.6, unconfirmed ranking volatility on November 8 and 9, and The Trade Desk's first year-over-year revenue decline since 2016.

YouTube: https://youtu.be/N6GUzLVMSMQ

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💬 Question: When ads appear on every follow-up turn of an AI answer, how will you earn the organic citation next to them?

The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.