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Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another.
And that's why it's best to analyze them based on the context of the relationships that they have.
On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.