CIM Marketing Podcast

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer.

Show Notes

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer. 

This podcast was recorded on Thursday 13 March at 12:00 BST.

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Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.