The Ecommerce Insights Show

Jon MacDonald, our CEO, shares why having a solid hypothesis is a critical step to starting any conversion optimization effort and covers the three most important components of a good hypothesis.

Show Notes

If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test.

A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more scientific, which gives you more confidence that the results you get from your test are results you can be confident in. 

At The Good, we believe a strong hypothesis should do three things...
  1. Respond to an established challenge.
  2. Propose a specific solution. 
  3. State the assumed and measurable impact. 
If your hypothesis doesn't address each of these elements, you put yourself at risk for heading down the wrong path or wasting time running tests that don't help you make a confident decision, because of inaccurate or incomplete data.

In this episode, we go into more detail about why we have identified these three must-have components of testing hypotheses, and how you can make sure that your internal tests satisfy each of these requirements.

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What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…