Let me ask you a couple tough questions - What is your innate brand advantage over your competition? Are you unique, or are you swimming in a sea of sameness? If you’re just starting your business, you might not really know what your brand is or where to even begin. If you’ve been at it for a while, you might be so head down in the day-to-day that you don’t pause often enough to reevaluate what your brand actually is, and how that brand is being used to attract (or potentially even repel) your ideal clients.
So how do we figure out our brands?
Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses.
Show Notes
Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses.
Take the quiz to discover your innate brand advantage
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Creators & Guests
What is Weddings for Real?
Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!