Bootstrapper's Paradise

April Dunford is the author of Obviously Awesome which is all about product positioning.  Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover 

What is product positioning and how it can help you
"Jobs to be done" and the milkshake story
Integrating product positioning in a jobs to be done framework
The importance of competitive alternatives when it comes to positioning
Testing your positioning thesis and how to refine it based on your traction
April’s real-world example of the power of positioning
Finding the examples of best-fit customer use cases

Resources: 

April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome

Connecting with April:

Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Connect with April on her website: https://www.aprildunford.com/
Connect with April over email: april@aprildunford.com


Show Notes

April Dunford is the author of Obviously Awesome which is all about product positioning.  Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover 

  • What is product positioning and how it can help you
  • "Jobs to be done" and the milkshake story
  • Integrating product positioning in a jobs to be done framework
  • The importance of competitive alternatives when it comes to positioning
  • Testing your positioning thesis and how to refine it based on your traction
  • April’s real-world example of the power of positioning
  • Finding the examples of best-fit customer use cases

Resources: 

  • April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome

Connecting with April:

  • Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
    • Connect with April on her website: https://www.aprildunford.com/
    • Connect with April over email: april@aprildunford.com

Free Email Course - https://bootstrappersparadise.com/course

Private Coaching - https://bootstrappersparadise.com/coaching

Bootstrapper's Paradise - https://bootstrappersparadise.com/

What is Bootstrapper's Paradise?

Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.