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In today's episode of Revenue Reimagined, we're joined by Christina Brady, Founder & CEO at Luster.ai. In this episode, Christina discusses her experience in the tech industry and the inspiration behind her new company, and notes the critical role of enablement in organizations and how it often goes unsupported by data. She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder...
Show Notes
In today's episode of Revenue Reimagined, we're joined by Christina Brady, Founder & CEO at Luster.ai.
In this episode, Christina discusses her experience in the tech industry and the inspiration behind her new company, and notes the critical role of enablement in organizations and how it often goes unsupported by data. She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder was driven by her desire to solve two gaps she experienced in her career: working for dynamic leadership at scale and improving learning and development for go-to-market teams. She believes that Luster can provide the missing link between sales enablement and data, which will lead to more effective training and coaching. Brady also shared her experience as a woman founder and the challenges she faced in getting VC funding. She hopes that by sharing her story, she can inspire other women to pursue their entrepreneurial dreams. Overall, Luster aims to revolutionize the sales enablement industry by providing real-time insights and data to improve training and coaching for sales teams.
During today's show, Christina shares her secrets on:
- why culture and values are so important for proper sales enablement
- learning to embrace failure, not running from it
- not applying hard and fast growth strategy "rules" from "gurus" when it just isn't applicable to your startup
Any founder, entrepreneur, or business leader can steal the lessons Christina shares in this episode and use them for their own success.
Follow Christina - https://www.linkedin.com/in/christinapbrady/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.
In this episode, Christina discusses her experience in the tech industry and the inspiration behind her new company, and notes the critical role of enablement in organizations and how it often goes unsupported by data. She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder was driven by her desire to solve two gaps she experienced in her career: working for dynamic leadership at scale and improving learning and development for go-to-market teams. She believes that Luster can provide the missing link between sales enablement and data, which will lead to more effective training and coaching. Brady also shared her experience as a woman founder and the challenges she faced in getting VC funding. She hopes that by sharing her story, she can inspire other women to pursue their entrepreneurial dreams. Overall, Luster aims to revolutionize the sales enablement industry by providing real-time insights and data to improve training and coaching for sales teams.
During today's show, Christina shares her secrets on:
- why culture and values are so important for proper sales enablement
- learning to embrace failure, not running from it
- not applying hard and fast growth strategy "rules" from "gurus" when it just isn't applicable to your startup
Any founder, entrepreneur, or business leader can steal the lessons Christina shares in this episode and use them for their own success.
Follow Christina - https://www.linkedin.com/in/christinapbrady/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI, and customer retention.
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Creators and Guests
What is GTM Uncensored™?
Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.
Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.
The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.
GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.
Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.
What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.
Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.
GTM Uncensored is the GTM conversations nobody else is having.