“If I could just figure out the right way to market.”
I hear this all the time from my clients, and maybe you've thought it yourself.
Because I get it.
There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have.
And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again.
But what happens?
- You buy the course or the program.
- Do the work
- Then those results never quite materialize as they promised.
And not only that, what they are teaching is making marketing suck more, not less.
So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business.
And fair warning, I'm gonna get a little ranty on this episode.
Full show notes and transcript are
here.
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)