Thrills and Chills: Establishing Product Marketing | RVezy's Director of Product Marketing, Evelyn Watts

Join the conversation as I chat with Evelyn, Shopify’s former Head of PMM and RVezy’s new Director of PMM. We talk about what it was like to be a part of a quickly scaling company with rocket ship growth, the important of building and nurturing internal relationships across the organization, and why “it takes a village” to be a successful PMM. Evelyn also has a couple of hilarious chills and thrills.

Show Notes

Connect with Evelyn on LinkedIn.
Join Evelyn on Sharebird.
Check out Natalie Louie's Sharebird AMA on building internal "personas". 

What is Thrills and Chills: Establishing Product Marketing ?

“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz

For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?

Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.

This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.

The only way to be on this journey is to begin. Let’s go.