Attributed - A podcast by Dreamdata

Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.

Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.

Key Learnings for B2B Marketers:
- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.
- The "Fear of Failure" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.
- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.
- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.
- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.
- Actionable Marketing Strategies: Translate "The JOLT Effect" into immediate, impactful marketing campaigns.

Unlock the secrets to moving buyers from "I need to think about it" to "Yes!" using proven strategies from "The JOLT Effect."

Don't miss this opportunity to gain a competitive edge in the B2B marketplace.



Follow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Ted McKenna
Co-founder/CEO, Co-author of The JOLT Effect and The Activator Advantage

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.