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If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you.
Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale.
This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead.
In this episode, you'll hear:
Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale.
This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead.
In this episode, you'll hear:
- How to build strong channel partnerships
- Challenges with white label-service model
- How AI supports sales and marketing
- What to fix before using LLMs
- The future of hiring and team performance
Tune in to learn what’s working in leadership, growth, and AI adoption today.
Resources and links mentioned:
🔗 Learn more about Jolera: https://www.jolera.com/
👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/
📧 Email: chrisb@jolera.com
Connect with Paris: https://www.linkedin.com/in/parischildress/
Resources and links mentioned:
🔗 Learn more about Jolera: https://www.jolera.com/
👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/
📧 Email: chrisb@jolera.com
Connect with Paris: https://www.linkedin.com/in/parischildress/
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.