UX Design to WIN in Business

Summary

In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.

Chapters

00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager

What is UX Design to WIN in Business?

Join us on this podcast as we dive into the world of user experience and its crucial role in your business's success. Unravel the common misconceptions around UX and discover how it's more than just UI design—it's about every digital touchpoint with your customers. Learn where and how users interact with your digital product, measure their satisfaction, and find actionable tips to enhance their experience. Boost user happiness, increase app retention, and drive revenue growth. Tune in for insights that can propel your business to new heights with a winning user experience.