Marketing Swipe File

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Summary

On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more supercharge their social media advertising.

In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.

Show Notes

On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more supercharge their social media advertising.

In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Dave Gerhardt and Billy Gene on Twitter @davegerhardt @askbillygene

What is Marketing Swipe File?

Welcome to the Marketing Swipe File with Dave Gerhardt!

This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.