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In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers.Marsello has everything a Shopify brand needs to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again.Finally, you can create the omnichannel customer experience you want that will increase customer retention and spend.WHAT YOU WILL LEARN TODAYWhat is omnichannel marketing and how is it impacting the future of retail.What cross-channel marketing opportunities are available to Shopify brands.How marketplaces and social media impact a brands awareness, consideration, and conversions.The benefits of a seamless experience both in-store and online.LINKS AND RESOURCES MENTIONEDMarsello.comMarsello Shopify AppShopify Plus Certified App Partner - The first New Zealand company to achieve this! Congrats!Marsello Success StoriesFree Premium Onboarding for eCommerce Fastlane listeners - Thanks Spice!MerrellCONNECT WITH MARSELLOEmail: hi@marsello.comFacebook: facebook.com/MarselloAppTwitter: twitter.com/marselloappVimeo: vimeo.com/marselloYouTube: youtube.com/channel/UCgszSa_tNxA_lEpieFHMXbALinkedIn: linkedin.com/company/marsello-appEPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers.
Marsello has everything a Shopify brand needs to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again.
Finally, you can create the omnichannel customer experience you want that will increase customer retention and spend.
WHAT YOU WILL LEARN TODAY
What is omnichannel marketing and how is it impacting the future of retail.
What cross-channel marketing opportunities are available to Shopify brands.
How marketplaces and social media impact a brands awareness, consideration, and conversions.
The benefits of a seamless experience both in-store and online.
LINKS AND RESOURCES MENTIONED
Shopify Plus Certified App Partner - The first New Zealand company to achieve this! Congrats!
Free Premium Onboarding for eCommerce Fastlane listeners - Thanks Spice!
CONNECT WITH MARSELLO
Email: hi@marsello.com
Facebook: facebook.com/MarselloApp
Twitter: twitter.com/marselloapp
Vimeo: vimeo.com/marsello
YouTube: youtube.com/channel/UCgszSa_tNxA_lEpieFHMXbA
LinkedIn: linkedin.com/company/marsello-app
EPISODE SPONSOR
Today's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com