How Economy Hotels Should Sell Themselves to Travelers, with Horwath HTL's Dorothy Dowling

HNN's Sean McCracken and CoStar's Emmy Hise sit down with Horwath HTL's Dorothy Dowling to talk about how economy hotels can stand out from the crowd even during a down period, how commercial strategy continues to evolve in the hotel industry, how to judge return on investment for experiences and more.

What is CoStar News Hotels?

CoStar News Hotels' experienced, award-winning journalists bring diverse perspectives and voices to the news. From exclusive interviews with CEOs, to conference news from around the world, to coverage of public hotel companies, our stories are accessible for free 24/7 to inform your business today and in the future.

CoStar News Hotels is part of the global CoStar News team, which reports commercial real estate news from all over the United States, Canada and the U.K.