Mission Forward with Carrie Fox

This week on Mission Forward, Carrie Fox sits down with Dana Snyder, a digital strategist for nonprofits and the CEO and founder of Positive Equation. Snyder, who has supported organizations like Movember, Dress for Success, and American Idol, shares her insights on how nonprofits can effectively reach new audiences in the ever-evolving digital landscape.

Consider, for example, the importance of strategic investment in social media. How are organizations to determine which channels to focus their resources on based on their values and target audience? Snyder emphasizes the significance of data-driven decision-making, recommending tools like Google Analytics and Microsoft Clarity to understand how visitors interact with an organization's website and social media channels. But more importantly, she highlights how most individuals are tilted toward good, and that your audience might just be comfortable in large numbers on platforms you personally find misaligned with your own values. 

Throughout the episode, Snyder stresses the importance of being genuinely social on social media platforms, creating platform-specific content, and fostering meaningful connections with followers. She suggests that organizations consider hiring virtual assistants to manage their social media presence if it aligns with their budgets and priorities.

The conversation also touches on the role of artificial intelligence in content creation for nonprofits. Snyder offers practical advice on how to train AI tools to generate relevant and engaging content while staying true to an organization's mission and values.

For nonprofits looking to make the most of their social media efforts, this episode of Mission Forward offers valuable insights and actionable tips from a seasoned digital strategist. Our great thanks to Dana for helping us to navigate the digital landscape authentically.
  • (00:00) - Ask Carrie!
  • (01:09) - Welcome to Mission Forward
  • (01:54) - Introducing Dana Snyder
  • (08:25) - Is the wide net a positive strategy?
  • (13:44) - The AI Challenge
  • (17:52) - Revenue v Values
  • (20:01) - Making the Most of Social
  • (23:53) - Getting Closer to Your Audiences

What is Mission Forward with Carrie Fox?

Mission Forward: An award-winning podcast for communicators on a mission.

Hosted by social impact expert and B Corp leader Carrie Fox, each episode of Mission Forward explores the power of communications. With just the right mix of practical and thought-provoking content, we take on the issues that matter to you, and that support your work as a communicator for change.

Together, we talk through topics that you’re likely experiencing right now: from how to tackle tough conversations; to how to best challenge stereotypes; to how we can build bridges across the issues that divide us. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

About Season 9

Communication is essential to moving missions forward. Whether you’re trying to advance a strategic goal, drive change in an organization or raise funds to increase your impact, how you communicate matters. And with the noise of today’s world, it matters even more that your message be delivered, heard, remembered, AND acted upon. Getting there requires more than words.

We’ve entered a consequential year. Every decision will matter. Care, courage, and civility will matter too.

On season 9 of the Mission Forward podcast, host and social impact communications expert Carrie Fox will be with you through it all. With episodes dropping every Thursday, this season will feature a host of thought leaders who will share their take on this critical year and how they navigate the issues ahead. We’ll dig into key issues you’re facing, we’ll inspire you with fresh ideas and practical insights, and we’ll show you how to apply the key practices of courageous leadership to your work. Come along as we practice a more-than-words approach to communications and leadership.

* About the Host (https://www.missionforward.us/about-carrie)
* Listen to Past Episodes (https://www.missionforward.us/episodes)