In this episode Jim and Tyson talk about how they get people to raise their hands and let us know that they’re interested in our legal services.
The before unit: before you get the client.
The during unit: your representation of the client.
The after unit: after you handled the case.
There are lots of people walking around who may need your services. Your job is to identify those people and find where they gather.
Nich down (we already talked about this in a previous episode). Narrow down the nich. Pick the target.
Clients need their problem solved. So if you advertise with a lot of practices, the ones that the client don’t need will act as noise and will distract. Your message needs to be clear. From a practical standpoint, if you do the things you can do and are good at, your clients will be happy and will go out and tell other people about you. Create an effective add, a compellent offer.
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Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.
Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.
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