Business Design | 50. Henry DeVries & Marketing Books for Impact

Henry DeVries is the CEO and Acquisitions Editor of Indie Books International, Founder of New Client Marketing Institute, a ghostwriter, book coach, and columnist at Forbes.com.
Henry has combined arts, creativity, marketing, and business, and he works with independent consultants interested in marketing themselves with a book and speech to attract high-paying clients.

Henry is a self-proclaimed baseball nut and has visited 44 Major League Baseball stadiums. He shares which stadiums are his favorite and the unique conditions he requires to visit ballparks. He says that his love for writing started early on in life, he wrote his first book in the third grade, and by 15, Henry knew he wanted to make a living by being a writer and speaker.

Henry emphasizes that his MBA proved to be very valuable because it allowed him to translate complex business concepts into easy-to-understand actionable items used in business development. He explains the importance of a well-thought-out marketing plan for book proposals and says that a book is the starting line in building credibility, influence, and impact. Henry also shares his thoughts on the future of publishing and how digital technology has changed the world of publishing.

Show Notes

📗 Specific colors on and around Henry.  01:21

⚾ Henry is a baseball nut, and he visits baseball parks. 02:53

🙃 Good book ideas vs. the lunatic fringe. 05:28

☕ The Misery approach for an urgent project for McGraw Hill. 07:58

👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56

👦 What the teacher wrote about little Henry. 11:35

👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14

👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49

🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33

🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books.  20:02

📚 Helping independent consultants market with a book and a speech. 22:31

Connect with Steve: www.indiebooksintl.com

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What is Business Design ?

We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design.

Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening.

Design your business for success, with a few thoughts from those who have been there.