This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.
What is Always Be Testing?
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way