A Real Bootstrapping Explanation

In my opinion, bootstrapping is one of those terms that get thrown around loosely, and means different things to different people. My definition of bootstrapping has four components:

1. Starting a company with very little to no initial capital
2. Giving away no equity in your business
3. Staying LEAN
4. Being able to create your own company processes

Show Notes

Bootstrapping is one of my favourite topics to discuss. Probably due to the fact that Web4Realty is 100% bootstrapped and revenue financed, and has been since we launched. That alone is one of my proudest achievements thus far. I have so much respect and admiration for other bootstrapped companies, because I can relate to how difficult it is, and the sacrifices that have to be made.

In my opinion, bootstrapping is one of those terms that get thrown around loosely, and means different things to different people. My definition of bootstrapping has four components:

1. Starting a company with very little to no initial capital
2. Giving away no equity in your business
3. Staying LEAN
4. Being able to create your own company processes

In this episode, I break down what bootstrapping means to me.

Music by sifer2424

What is Founder Views - SaaS, Business, and Beyond?

Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.

Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.

While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.

If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.