Attributed - A podcast by Dreamdata

In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions.

Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional form, helping you determine the best approach for your specific needs.

Additionally, Sarah will provide valuable tips on optimizing chatbots to effectively drive conversions. She will discuss strategies for engaging website visitors, leveraging chatbot features, and ensuring that chatbots contribute positively to your conversion goals.

But the conversation doesn't stop at chatbots. Sarah will also shed light on the additional website elements necessary for generating more pipeline. By understanding the bigger picture, you can enhance your website's overall performance and drive even more valuable leads.


Follow Sarah McConnell on LinkedIn: https://www.linkedin.com/in/sarahmcconnellmarketing/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Sarah McConnell
VP, Demand Generation at Qualified | Lover of GIFs

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.