All Hands on Tech with Digital Nova Scotia

In this episode of All Hands on Tech, we’re joined by Ingrid Deon, founder of word-craft, an award-winning social media marketing agency specializing in organic social media strategy and content for consumer goods brands.

word-craft is known for helping brands find their voice and tell stories that resonate in a digital world where content is everywhere and AI tools are rapidly reshaping how we communicate online.

Ingrid returns to the podcast to explore a topic that feels more relevant than ever: authenticity in the age of AI. We discuss how brands can maintain a genuine voice while using AI tools, why storytelling is becoming increasingly valuable in tech and business, and what building trust with audiences looks like in an era of automated content.

Produced by Unbound Media

What is All Hands on Tech with Digital Nova Scotia?

All Hands on Tech brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth.

Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home.

All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.