Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)

In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.

Chapters:
0:00 Introduction
2:21 Evolution of Business Strategy
5:55 Key Decisions in Business Growth
11:34 Mastermind Structure and Dynamics
13:31 Media Features and Recognition
14:36 Trends in Launch Strategy
21:11 Engagement in Marketing
34:02 Successful Initiatives of 2025
37:17 Exciting Future Projects for 2026
43:46 The Role of AI in Creativity

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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!