On this episode of the Press Play Podcast, host Derek Gerber had the opportunity to talk with Jeff Webster, Vice President of Corporate Partnerships at Climate Pledge Arena and its new NHL team, the Seattle Kraken. Since its inception, Jeff has been with the organization, and he shares a ton of knowledge about teaming with corporate partners to impact the community and lead the green revolution.
Show Notes
Shownotes
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1:02) Introducing Jeff and the Seattle Kraken
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6:44) Preserving history to create a new future
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15:35) The power of video
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20:33) Prioritizing community
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23:28) What’s next for the Kraken?
Links
Quotes
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The companies and corporations and groups in this region have such a heart for sports, and I think it’s because they know that the fans and the people of this region have a heart for it. That’s one of the best ways that they can connect with those potential customers and such.” (
12:41)
“
You look at our relationship with Amazon, and of course, you start a project like this in a town like ours – Who’s the first company you’re going to want to get in touch with? Obviously, Amazon comes to mind.” (
13:40)
“
That brand launch video has followed us everywhere we’ve gone. I mean, it’s been reposted many, many times, especially by influencers and others around our industry. I think it was something that we were really proud of as far as being part of our brand launch, and that video lives forever.” (
17:44)
“
Community is at the center of everything we’ve done since we started this, and I think there’s many examples of this. You don’t have to go far to find them.” (
20:43)
What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.