Dunkin’ Donuts Uses Limited Edition Merch To Boost Revenue (And You Can Too) #291

In the last year, Dunkin’ Donuts has dropped limited edition joggers, bedding, tandem bikes, shoes, iphone cases, keychains, and sunglasses. And it sells out almost instantly. But they’re not the ones getting into merch…brands like Fly by Jing, CROSSNET, Netflix, Curie, Kinfield, and Golde are all using merch to boost revenue. And if you have a healthy customer count and a high repeat customer rate, it’s time to give it a shot.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Check out the Dunkin' merch store
• Download The Ecommerce Marketing Calendar
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.