How Healthcare UX Gets Done Right (When AI Is Building Everything Wrong)

What happens when vibe coders skip user research? You build the wrong thing — fast. Dave Powell, Director of UX at QGenda, shares how his team does real usability work inside one of the most complex, HIPAA-restricted industries in the world. From Figma prototypes shown to hospital staff before a single line of code is written, to the moment a "warm" customer meeting turned ice cold — this is what serious enterprise UX actually looks like. 🎙️ Guest: Dave Powell, Director of User Experience @ QGenda 🏥 Industry: Healthcare SaaS | Enterprise UX | B2B Product Design ⏱️ Timestamps 0:00 - Intro: Why AI made user research more urgent, not less 1:14 - Dave's background: 8 years fixing healthcare's broken software 1:53 - "Every piece of software they touch doesn't work for them" 2:01 - Why healthcare usability testing is uniquely hard (HIPAA, secure networks, union rules) 4:42 - How Dave navigates access: CX teams as research liaisons 6:22 - The prototype-before-code workflow that makes customers feel heard 7:04 - Piggybacking on CX calls to run usability sessions 8:18 - When listening turns into hard business commitments (not flowery promises) 9:00 - Dave's hiring philosophy: designers who understand humans first 9:36 - "We have a captive audience" — why tolerability matters in enterprise 10:17 - How AI and vibe coding are reshaping UX & product roles 12:56 - Two-phase prototyping: solutioning vs. high-fidelity component work 13:30 - Why enterprise complexity is hard to vibe code your way through 14:54 - "Prototyping with live ammunition" — the danger of skipping validation 16:39 - Customer story: when a warm reception turned into a cold landing 18:16 - Dave's usability toolkit: Maze, Pendo, Google Forms & in-house polling 19:01 - Magic wand question: the one human data point Dave wishes he could measure 20:00 - Closing thoughts: why understanding users is the skill AI can't replace 📌 If you enjoyed this episode: → Like & subscribe for weekly conversations with UX and product leaders → Share with a product designer or researcher on your team UXResearch #HealthcareUX #ProductDesign #VibeCoding #UserTesting #QGenda #EnterpriseUX #AIProduct #UXUI #SaaSDesign

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