eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line.Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….They help Shopify brand to gain more market share, loyalty, and growth.Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!What You Will Learn Today…What is search engine marketing?Is voice search a tactic you should consider for your Shopify store?Pitfalls that Shopify merchants make when it comes to SEOHow does PPC work and where should a Shopify merchant start advertising with Google?The future of PPC and paid acquisition strategiesTools and Shopify Apps that can give you a strategic advantageShould you hire an agency or marketing company right away? Links And Resources Mentioned In This EpisodeVisitureAhrefsBuzzSumoBacklinkoSkyScraper TechniqueAdRollPerfect AudienceGoogle Shopping App by ShopifyShopMessage.meSearch Engine JournalPractical EcommerceShopify BlogShopify Plus BlogThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line.


Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….


They help Shopify brand to gain more market share, loyalty, and growth.


Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!

What You Will Learn Today…

  • What is search engine marketing?
  • Is voice search a tactic you should consider for your Shopify store?
  • Pitfalls that Shopify merchants make when it comes to SEO
  • How does PPC work and where should a Shopify merchant start advertising with Google?
  • The future of PPC and paid acquisition strategies
  • Tools and Shopify Apps that can give you a strategic advantage
  • Should you hire an agency or marketing company right away?

 Links And Resources Mentioned In This Episode

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.


I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!


Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.

^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SUBSCRIBE HERE! ^^

Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.


Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.


Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.

Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.

We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.

Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.

Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com