1 00:00:00,470 --> 00:00:04,380 If you have ever dreamed of writing a book or wondered what it was 2 00:00:04,380 --> 00:00:09,489 like to become a full time mother, then this episode is for you. 3 00:00:09,969 --> 00:00:10,740 Hello friends. 4 00:00:10,820 --> 00:00:13,030 I'm Kendra Losee from KendraLosee.com. 5 00:00:13,049 --> 00:00:16,329 And you've tuned in to the Invisible to Invincible podcast 6 00:00:16,959 --> 00:00:21,360 where passionately driven business owners share their journeys from 7 00:00:21,400 --> 00:00:23,730 hidden gems to industry leaders. 8 00:00:24,370 --> 00:00:29,510 Together, we'll uncover the secrets, mental shifts, and strategies that turn 9 00:00:29,560 --> 00:00:31,990 hidden gems into undeniable forces. 10 00:00:32,989 --> 00:00:35,879 So hit subscribe and let's dive in. 11 00:00:36,879 --> 00:00:40,019 Our guest today is author and founder of Scotia Road Books 12 00:00:40,049 --> 00:00:43,570 and Your People, Lynne Golodner. 13 00:00:43,800 --> 00:00:47,440 Lynne writes emotional novels with compelling Jewish characters who 14 00:00:47,440 --> 00:00:50,319 are determined to fill their lives with passion, purpose, and love. 15 00:00:51,089 --> 00:00:55,920 Her first novel, Women of Valor, joins a body of work that includes two 16 00:00:56,080 --> 00:01:01,970 poetry collections and six nonfiction books, including Hide and Seek, Jewish 17 00:01:01,970 --> 00:01:05,429 Women and Their Hair Covering and the Flavors of Faith, Pulley Breads. 18 00:01:06,429 --> 00:01:10,829 Lynne is a writing coach, marketing entrepreneur, and host of the Make Meaning 19 00:01:10,899 --> 00:01:15,449 podcast and her creative nonfiction has been published around the world. 20 00:01:16,009 --> 00:01:21,549 With a BA from the University of Michigan and an MFA from Goddard College, Lynne is 21 00:01:21,550 --> 00:01:25,770 the mother of four and lives in Huntington Woods, Michigan with her husband, Dan. 22 00:01:26,029 --> 00:01:27,429 All right, welcome Lynne. 23 00:01:27,879 --> 00:01:30,979 You have such an interesting background as I saw in your bio 24 00:01:31,159 --> 00:01:32,489 and in the bio we just discussed. 25 00:01:32,999 --> 00:01:37,979 You have been a journalist and you've made so many transitions, so 26 00:01:37,979 --> 00:01:40,139 let's talk about the first pivot. 27 00:01:40,840 --> 00:01:44,880 Can you tell us a little bit about where you were, what your mindset was, and what 28 00:01:44,880 --> 00:01:50,149 made you decide to move back to Detroit from New York and leave all the, you know, 29 00:01:50,890 --> 00:01:53,047 leave all the glamour of New York and D. 30 00:01:53,047 --> 00:01:53,364 C.? 31 00:01:54,615 --> 00:01:56,695 So it's not as glamorous when you live there all the time. 32 00:01:56,735 --> 00:01:58,425 It's just really glamorous when you visit. 33 00:01:58,815 --> 00:02:02,925 But I missed the friendliness of the Midwest and a little bit 34 00:02:02,925 --> 00:02:04,655 slower paced from the East Coast. 35 00:02:05,215 --> 00:02:07,195 And I came back home. 36 00:02:07,255 --> 00:02:10,084 I had been away for three or four years and I started working 37 00:02:10,105 --> 00:02:11,214 as a journalist in Detroit. 38 00:02:11,705 --> 00:02:16,865 And after two years of that, I went freelance and I, I just, you know, my 39 00:02:16,865 --> 00:02:21,215 salary was, my salary was low to begin with and it wasn't really climbing and 40 00:02:21,275 --> 00:02:24,475 I wanted to freelance just to make some extra money and my editor wouldn't let me. 41 00:02:24,884 --> 00:02:27,314 So I said, well, okay, I think I'm going to go out on my own. 42 00:02:27,685 --> 00:02:31,305 And so that first year that I was freelance, I tripled my income. 43 00:02:31,739 --> 00:02:35,980 which tells you two things, how little I was making and how scrappy I am. 44 00:02:36,530 --> 00:02:38,740 And so I freelanced for 10 years. 45 00:02:38,780 --> 00:02:42,870 And I also did my, when I was in DC, I did my MFA in writing. 46 00:02:42,999 --> 00:02:44,930 So it's a master's of fine arts and poetry. 47 00:02:45,310 --> 00:02:47,399 And that enabled me to teach at the college level. 48 00:02:47,399 --> 00:02:49,839 So I was a journalist, freelancer. 49 00:02:50,480 --> 00:02:52,290 And I was teaching college classes as well. 50 00:02:52,670 --> 00:02:54,780 And then, and somewhere in there, I got married. 51 00:02:54,780 --> 00:02:56,840 I had kids and I was doing all this at the same time. 52 00:02:57,300 --> 00:03:00,839 In 2007, I decided to leave that marriage. 53 00:03:01,130 --> 00:03:03,609 My kids were very little when I filed for divorce. 54 00:03:03,610 --> 00:03:05,339 They were like one, three, and five at the time. 55 00:03:05,940 --> 00:03:08,819 And I was still a freelance journalist. 56 00:03:09,384 --> 00:03:14,284 But if you remember what was happening in 2007, 2008, lots of industries 57 00:03:14,284 --> 00:03:18,184 were really affected by the economic crash and journalism was one of them. 58 00:03:18,184 --> 00:03:21,834 And so I thought, well, if I'm going to divorce this husband of 59 00:03:21,834 --> 00:03:26,105 mine who was a musician, so do the math, you know, I probably needed 60 00:03:26,105 --> 00:03:27,855 a little bit more reliable income. 61 00:03:28,125 --> 00:03:31,925 So I created Your People, which is a marketing and public relations company. 62 00:03:32,325 --> 00:03:36,905 And it was really driven by this need of my own to, figure out how to support 63 00:03:36,905 --> 00:03:38,915 these kids using the skills that I had. 64 00:03:39,385 --> 00:03:43,085 And I figured if I could tell stories and help with the content 65 00:03:43,085 --> 00:03:46,995 and, you know, navigate media but for companies that would pay me, I 66 00:03:46,995 --> 00:03:48,835 would have a more successful path. 67 00:03:48,855 --> 00:03:49,415 And I did. 68 00:03:49,815 --> 00:03:51,825 So I still have that company. 69 00:03:51,855 --> 00:03:56,305 I did downsize it a few years ago when I decided on the next pivot, which 70 00:03:56,335 --> 00:03:58,225 was to really focus on my writing. 71 00:03:58,445 --> 00:03:59,105 Full time. 72 00:03:59,565 --> 00:04:03,295 And so I wanted to make my writing and writing books a priority. 73 00:04:03,555 --> 00:04:06,695 And so I, I let go of some clients. 74 00:04:06,705 --> 00:04:11,585 I really flipped my schedule so that the first part of the day, when I am most 75 00:04:11,585 --> 00:04:14,645 creative and most successful, I'm writing. 76 00:04:14,925 --> 00:04:17,615 And then I meet with clients and teach classes in the afternoons. 77 00:04:17,615 --> 00:04:23,315 And so, those, that was sort of how I, I pivoted just to get back to where I always 78 00:04:23,315 --> 00:04:25,365 wanted to be, but I'm like, well, it was. 79 00:04:25,590 --> 00:04:28,770 approaching 50 and was like, well, when am I going to do that? 80 00:04:28,780 --> 00:04:33,560 You know, I had eight books published as they were projects on the side. 81 00:04:33,590 --> 00:04:35,650 They were never my, my top priority. 82 00:04:36,010 --> 00:04:37,820 So it was like, Oh, I had a labor of love. 83 00:04:37,820 --> 00:04:39,570 I wrote a book and somebody published it. 84 00:04:39,570 --> 00:04:39,850 Yay. 85 00:04:40,320 --> 00:04:42,420 I never had any hope of making money from them. 86 00:04:42,420 --> 00:04:46,580 And I just, it was such a side hustle, I guess, not even a hustle 87 00:04:47,020 --> 00:04:50,750 that I said, no, I really want to make money first and foremost from. 88 00:04:51,000 --> 00:04:54,810 writing and not as a journalist, but as an author. 89 00:04:54,850 --> 00:04:56,980 And so that was the pivot that I made recently. 90 00:04:57,860 --> 00:04:58,580 That's amazing. 91 00:04:58,930 --> 00:05:01,430 One of the things that I've been talking a lot about lately 92 00:05:01,440 --> 00:05:03,300 is that it's never too late. 93 00:05:03,520 --> 00:05:07,740 I hear from so many, particularly women that, you know, as they're like 94 00:05:07,910 --> 00:05:12,000 late thirties, it's starting to think about like, what do you want to do? 95 00:05:12,000 --> 00:05:12,599 Yeah. 96 00:05:12,780 --> 00:05:14,470 And what's left of your career. 97 00:05:15,095 --> 00:05:18,015 And that second half or midlife or whatever, whatever 98 00:05:18,025 --> 00:05:19,265 word you want to call it. 99 00:05:19,295 --> 00:05:23,865 And so it's fantastic that you'd made that decision. 100 00:05:24,315 --> 00:05:25,635 How hard was that decision to make? 101 00:05:25,655 --> 00:05:26,335 Was it easy? 102 00:05:26,345 --> 00:05:27,155 Was it hard? 103 00:05:27,985 --> 00:05:31,165 Well, you know, I've been an entrepreneur now since 1998. 104 00:05:31,185 --> 00:05:35,355 And so, I have spent most of my life depending on myself to earn income 105 00:05:35,685 --> 00:05:37,205 and I've been really successful. 106 00:05:37,605 --> 00:05:41,455 And, you know, my late father was a big advisor to me about this. 107 00:05:41,455 --> 00:05:42,755 He was an entrepreneur as well. 108 00:05:43,075 --> 00:05:47,125 So whenever I would panic or worry about losing a client or what if, 109 00:05:47,135 --> 00:05:51,645 you know, all of those fears, he would say do the work and there 110 00:05:51,645 --> 00:05:53,495 will always be work, which is true. 111 00:05:53,535 --> 00:05:54,795 You know, just do what's in front of me. 112 00:05:55,135 --> 00:05:58,265 And if I had a client that annoyed me or was difficult, he's like, 113 00:05:58,545 --> 00:05:59,565 take the money, do the work. 114 00:05:59,945 --> 00:06:01,115 Just, you know, like. 115 00:06:01,525 --> 00:06:02,095 Just do it. 116 00:06:02,305 --> 00:06:07,085 And so I knew I was good at planning and strategizing and everything 117 00:06:07,085 --> 00:06:10,345 I've done, you know, I've planned it out and then I've been successful. 118 00:06:10,785 --> 00:06:12,985 So I figured, why couldn't I be with this? 119 00:06:13,085 --> 00:06:16,695 And I know, you know, lots of people will say things like, Oh, it's so 120 00:06:16,695 --> 00:06:18,085 hard to make a living as an author. 121 00:06:18,555 --> 00:06:22,135 Well, I think it's hard to make a living at anything that you set out to do. 122 00:06:22,515 --> 00:06:27,875 And I built a business from scratch when the economy was crashing and I was getting 123 00:06:27,875 --> 00:06:30,055 divorced and I couldn't sell my house. 124 00:06:30,105 --> 00:06:30,905 And, you know, like. 125 00:06:31,345 --> 00:06:35,725 And I, I made so much money that first year that I like owed the government 126 00:06:35,725 --> 00:06:40,525 in taxes and my dad said, it's a good problem to have, you know, so like 127 00:06:40,915 --> 00:06:42,495 I knew that I could be successful. 128 00:06:42,495 --> 00:06:44,895 I just had to plan it out and have a strategy for it. 129 00:06:45,295 --> 00:06:50,345 And, you know, keep in mind, I'm not only writing that's the goal eventually, but. 130 00:06:50,770 --> 00:06:51,820 That's the top priority. 131 00:06:51,820 --> 00:06:55,350 I figured if I don't give it my all, then I don't know if I can 132 00:06:55,350 --> 00:06:56,620 actually make it as an author. 133 00:06:56,990 --> 00:07:00,800 And so it's, you know, authors are successful when they write 134 00:07:00,800 --> 00:07:01,900 book after book after book. 135 00:07:02,270 --> 00:07:03,880 It's not just a one hit wonder. 136 00:07:04,220 --> 00:07:07,850 And so I'm still teaching and I'm still working with a few marketing clients, 137 00:07:07,850 --> 00:07:11,800 just a few, just for that bread and butter income to make that transition happen, 138 00:07:11,800 --> 00:07:13,890 which is what I did with the first pivot. 139 00:07:13,920 --> 00:07:15,540 I kept doing my journalism. 140 00:07:15,915 --> 00:07:17,245 while I was building the business. 141 00:07:17,245 --> 00:07:19,925 And then I got to the point where the business was successful enough that 142 00:07:19,925 --> 00:07:21,245 I could let go of the journalism. 143 00:07:21,255 --> 00:07:23,425 So it's a similar type of thing. 144 00:07:24,425 --> 00:07:29,405 I have so many questions for you, but my, my first question is, so I 145 00:07:29,425 --> 00:07:32,625 personally have gone through halfway through an MFA in creative writing. 146 00:07:32,635 --> 00:07:35,275 I was working at a university and so I could take classes for free. 147 00:07:35,275 --> 00:07:37,315 So I was able to get halfway through it. 148 00:07:37,315 --> 00:07:41,195 And I absolutely loved it because I also wanted to be able to teach writing and non 149 00:07:41,195 --> 00:07:43,165 judge marketing at the university level. 150 00:07:43,640 --> 00:07:43,850 Yeah. 151 00:07:44,470 --> 00:07:45,190 Why poetry? 152 00:07:46,190 --> 00:07:47,310 So it's really funny. 153 00:07:47,380 --> 00:07:50,260 I when I moved to New York city, I was 22. 154 00:07:50,300 --> 00:07:54,290 And there was a woman also from Michigan, about 10 or 11 years older than me, 155 00:07:54,620 --> 00:07:57,980 through friends of friends of friends who invited me to her apartment every 156 00:07:57,980 --> 00:07:59,370 Tuesday, she had a writer's workshop. 157 00:07:59,730 --> 00:08:01,200 And I was the youngest person there. 158 00:08:01,200 --> 00:08:04,220 There were people in their eighties, people who worked for the New York times. 159 00:08:04,220 --> 00:08:05,180 It was like, amazing. 160 00:08:05,180 --> 00:08:06,660 I was like, and awe every week. 161 00:08:07,080 --> 00:08:11,220 And they would bring, we, we all would bring our writing and workshop 162 00:08:11,220 --> 00:08:13,950 it and people would give you feedback and mark it up and whatever. 163 00:08:14,370 --> 00:08:17,440 And I just got really into writing poetry. 164 00:08:17,850 --> 00:08:22,230 And so when I was applying for grad school, I thought, you know, I've always 165 00:08:22,230 --> 00:08:26,180 wanted to write fiction, which I'm doing now, but I do think it took me a couple 166 00:08:26,180 --> 00:08:30,620 of decades to develop those skills so that I was a strong enough writer to 167 00:08:30,620 --> 00:08:32,080 write what I think is good fiction. 168 00:08:32,520 --> 00:08:34,470 Nonfiction I was doing as a career. 169 00:08:34,470 --> 00:08:36,590 You know, I had a degree in journalism from undergrad. 170 00:08:36,950 --> 00:08:41,950 So for an MFA, I wanted to get, I wanted to be in the creative writing world and 171 00:08:42,340 --> 00:08:46,950 creative nonfiction wasn't as big then as it is now as a, as a focus in MFAs. 172 00:08:47,370 --> 00:08:50,540 But I just, I wanted, I wanted that spareness. 173 00:08:50,930 --> 00:08:55,130 And I do believe that my journalism and my poetry inform each other. 174 00:08:55,600 --> 00:08:58,970 So like my articles, my essays that I write, I write a lot of creative 175 00:08:58,980 --> 00:09:00,730 nonfiction now are very poetic. 176 00:09:01,725 --> 00:09:04,345 My poems are people have said are very journalistic. 177 00:09:04,345 --> 00:09:07,435 They're very like reported, you know, but there's still like 178 00:09:07,595 --> 00:09:09,175 poetic and lyrical and whatever. 179 00:09:09,485 --> 00:09:11,935 And now that I'm writing fiction, I find that both of those 180 00:09:11,945 --> 00:09:13,025 things are true in the fiction. 181 00:09:13,025 --> 00:09:14,805 And so, that's why poetry. 182 00:09:14,845 --> 00:09:18,195 And I will tell you that my master's thesis was a manuscript 183 00:09:18,195 --> 00:09:22,075 of poems and it was accepted by a publisher before graduation. 184 00:09:22,335 --> 00:09:25,335 So I arrived to graduation with a box of books, which was really, really cool. 185 00:09:25,335 --> 00:09:26,379 So, yeah. 186 00:09:26,910 --> 00:09:27,600 That's amazing. 187 00:09:27,730 --> 00:09:28,390 That is awesome. 188 00:09:28,390 --> 00:09:30,620 What a great feeling that must have been too. 189 00:09:31,000 --> 00:09:31,850 It was really cool. 190 00:09:31,910 --> 00:09:32,200 Yeah. 191 00:09:32,730 --> 00:09:34,530 You're like, see, MFA's can pay. 192 00:09:35,380 --> 00:09:36,040 Exactly. 193 00:09:37,040 --> 00:09:39,720 I don't really know that I made anything from that, but it was very cool. 194 00:09:39,720 --> 00:09:45,850 One of the things that I really think is interesting is as an author, I'm 195 00:09:45,850 --> 00:09:49,030 going to focus on you as a full time author right now and we'll talk about 196 00:09:49,070 --> 00:09:56,140 the publishing and Scotia Road books in a minute, but how would you say you're 197 00:09:56,620 --> 00:10:01,630 all of that your approach to marketing and storytelling has helped you? 198 00:10:02,150 --> 00:10:03,400 build a personal brand? 199 00:10:03,430 --> 00:10:06,150 Because one thing as an author is they need to know who you are. 200 00:10:06,470 --> 00:10:10,440 Yeah, yes, that's a great question and I actually help a lot of 201 00:10:10,440 --> 00:10:13,720 writers with author branding and, you know, strategy and everything. 202 00:10:14,190 --> 00:10:19,670 I sat down to think about, you know, what do I want my novels to focus on, but also 203 00:10:19,670 --> 00:10:22,089 what has my writing up until now been? 204 00:10:22,160 --> 00:10:24,780 And there is a thread of consistency running through it. 205 00:10:24,800 --> 00:10:29,010 And I write a lot about my Jewish identity, which has gone through 206 00:10:29,010 --> 00:10:30,490 the spectrum of Jewish observance. 207 00:10:30,490 --> 00:10:33,600 You know, I grew up very secular going to a reformed temple. 208 00:10:33,980 --> 00:10:38,440 I chose to become Orthodox for a decade on my own before I married an Orthodox man. 209 00:10:38,850 --> 00:10:39,750 I left that. 210 00:10:40,430 --> 00:10:43,420 And now I'm like in the middle of the conservative synagogue, but I don't 211 00:10:43,420 --> 00:10:44,520 know that I'm a conservative Jew. 212 00:10:44,520 --> 00:10:45,540 I say I'm just Jewish. 213 00:10:45,540 --> 00:10:49,230 I like pick from all and reject from all equally. 214 00:10:49,660 --> 00:10:51,480 And, but, but all along. 215 00:10:51,940 --> 00:10:54,900 Me being a strong Jewish person has been a theme. 216 00:10:54,900 --> 00:10:58,290 So in my nonfiction writing and my experiences, it's a lot 217 00:10:58,290 --> 00:10:59,730 about that, about identity. 218 00:11:00,100 --> 00:11:02,800 And I knew that when I was writing fiction, I wanted to 219 00:11:02,800 --> 00:11:07,120 write books with compelling Jewish characters who fill their lives 220 00:11:07,120 --> 00:11:08,310 with passion, purpose, and love. 221 00:11:09,030 --> 00:11:13,180 And so that was easy for me, you know, my daughter said to me recently, cause 222 00:11:13,180 --> 00:11:16,670 my next book is done and I'm waiting on feedback from the editors and stuff. 223 00:11:17,120 --> 00:11:18,840 She's like, you know, are you committed to that? 224 00:11:18,840 --> 00:11:22,640 Because you might have a wider reach if you don't just focus on Jewish characters. 225 00:11:23,040 --> 00:11:26,000 And I'm like, yeah, I'm totally committed to that because I think that we need 226 00:11:26,000 --> 00:11:27,650 more strong Jewish identity in the world. 227 00:11:28,125 --> 00:11:29,785 and I love writing it. 228 00:11:29,815 --> 00:11:31,805 So, that has become my author brand. 229 00:11:31,805 --> 00:11:36,255 And I also think there's a marketing reason for that because not only is that 230 00:11:36,255 --> 00:11:40,015 what I like to write about, then I have a niche audience that I can market to. 231 00:11:40,435 --> 00:11:44,485 And even though Woman of Valor, my novel, is, is a very religious 232 00:11:44,485 --> 00:11:48,745 story, tons of people who aren't even Jewish are fascinated by it because 233 00:11:48,745 --> 00:11:51,295 they feel like they're learning about a world that they don't know. 234 00:11:51,640 --> 00:11:53,860 I love reading about cultures I'm not familiar with. 235 00:11:53,870 --> 00:11:56,740 So, so yes, I told my daughter, I'm committed to that. 236 00:11:56,750 --> 00:11:58,500 That's, that's my brand and that's what I'm doing. 237 00:11:58,760 --> 00:12:02,260 And it helps me to market both to Jewish communities and, you know, I'm 238 00:12:02,260 --> 00:12:04,040 speaking at colleges about identity. 239 00:12:04,090 --> 00:12:06,870 And so I think it helps with the marketing too. 240 00:12:07,730 --> 00:12:08,440 Oh, absolutely. 241 00:12:08,460 --> 00:12:11,935 I still to this day and for, I, I cannot remember the name of it, but 242 00:12:11,935 --> 00:12:16,685 I remember reading this children's series about a Jewish family in New 243 00:12:16,685 --> 00:12:21,525 York and it was just like, you know, such a difference from somebody who 244 00:12:21,525 --> 00:12:28,205 was, you know, I grew up in a small California beach town, nowhere near that. 245 00:12:29,655 --> 00:12:33,695 And so it just like, there's so much power and being able to write about 246 00:12:33,695 --> 00:12:37,075 what you know, because there's so many people in the world that don't know that. 247 00:12:37,630 --> 00:12:38,770 Yeah, for sure. 248 00:12:39,530 --> 00:12:41,150 Yeah, and there's a lot of power to that too. 249 00:12:41,180 --> 00:12:48,530 So what advice would you give to someone listening who is trying to decide where, 250 00:12:49,070 --> 00:12:51,200 where they fit for their personal brand? 251 00:12:52,200 --> 00:12:56,210 So I think it's, you know, what do you write about and in what 252 00:12:56,220 --> 00:13:00,380 genre, but also subject matter and then what you bring to that. 253 00:13:00,700 --> 00:13:05,050 So there's tons of people writing in every genre, but how is yours different? 254 00:13:05,465 --> 00:13:08,565 And, and I think that's where you start, you know, there's lots of fiction, there 255 00:13:08,565 --> 00:13:13,815 is Jewish fiction out there you know, my fiction has strong Jewish identity, it 256 00:13:13,825 --> 00:13:19,115 has a lot of passion, so, it's not, it's not too spicy, well, it might be spicy, 257 00:13:19,115 --> 00:13:23,765 I don't know, but it is, there's, that's in there, it's not really pristine, and 258 00:13:23,835 --> 00:13:28,955 There's suspense, you know, so like, and I see that in everything that I'm writing. 259 00:13:28,965 --> 00:13:33,035 And so I think it's what do you bring to the subject matter and to the genre. 260 00:13:33,545 --> 00:13:34,495 And that's really where you start. 261 00:13:35,265 --> 00:13:35,775 Absolutely. 262 00:13:35,775 --> 00:13:39,905 And I think that you can take that out of authors and apply 263 00:13:39,905 --> 00:13:41,405 that to your business as well. 264 00:13:41,585 --> 00:13:41,895 Right. 265 00:13:42,015 --> 00:13:43,265 So what is it that you value? 266 00:13:43,265 --> 00:13:44,205 What are those things? 267 00:13:44,215 --> 00:13:45,175 What do you bring? 268 00:13:45,235 --> 00:13:49,365 And you know, if you've replaced genre for industry, or, or even if you want 269 00:13:49,375 --> 00:13:53,335 to, for all of those listening who want to write a book and have that 270 00:13:53,335 --> 00:13:56,195 book inside of them, it's, it's there. 271 00:13:56,205 --> 00:14:01,155 And, and Lynne just shared some great ways to think about it and how to start 272 00:14:01,155 --> 00:14:03,055 positioning yourself and your story. 273 00:14:03,805 --> 00:14:07,780 One of the things that I think was interesting is you mentioned Before we 274 00:14:07,780 --> 00:14:13,460 started about, or maybe I read it in one of your, in your bio, is that when 275 00:14:13,460 --> 00:14:19,410 you started to tell your own story is where you were able to start shaping more 276 00:14:19,420 --> 00:14:24,090 about what you wanted and more making those connections with people that are 277 00:14:24,090 --> 00:14:26,920 so critical, especially in today's age. 278 00:14:27,580 --> 00:14:30,530 Can you talk a little bit about that and how you decided what 279 00:14:30,530 --> 00:14:32,160 to tell and what not to tell? 280 00:14:33,160 --> 00:14:35,980 Well, you know, it's interesting because a lot of people think that 281 00:14:35,980 --> 00:14:39,710 Woman of Valor is about me when I was Orthodox, and I'm like, it's not. 282 00:14:39,710 --> 00:14:40,400 It's fiction. 283 00:14:40,860 --> 00:14:44,100 And so, yes, I was Orthodox for 10 years. 284 00:14:44,160 --> 00:14:48,650 I have experience in that world, but the world I created, I mean, some of 285 00:14:48,650 --> 00:14:52,240 it I know, but some of it I had to research because it's not even the 286 00:14:52,240 --> 00:14:53,910 type of Orthodox community I was in. 287 00:14:54,370 --> 00:14:59,240 And so I think that we all bring parts of ourselves to writing, but then 288 00:14:59,240 --> 00:15:02,130 we have to supplement with what we don't know by doing lots of research. 289 00:15:02,130 --> 00:15:05,540 And there's a lot of things in Woman of Valor that have nothing to do with me. 290 00:15:06,010 --> 00:15:09,880 But I'm very open about my experience, in that world. 291 00:15:10,280 --> 00:15:12,730 And I think a lot of people are fascinated by it. 292 00:15:13,100 --> 00:15:14,990 I've always been a very open book. 293 00:15:15,270 --> 00:15:19,350 So I'll write candidly about things and I, no question is nosey. 294 00:15:19,350 --> 00:15:21,735 You know, when somebody says, I don't mean to be nosy, but I'm like, I wouldn't even 295 00:15:21,735 --> 00:15:25,195 think you were, because I was a journalist for a long time, so it's like in my blood 296 00:15:25,205 --> 00:15:29,575 to be nosy, you know, and I just think that it's fascinating to learn about 297 00:15:29,575 --> 00:15:34,635 people, and so I'd better lead by example, so, , I'll talk about my experience and 298 00:15:34,915 --> 00:15:39,805 my personal life not everything, but a lot, and then, you know, it's usually 299 00:15:39,805 --> 00:15:43,245 reciprocated, and then you get to know people on a deeper level, so I think 300 00:15:43,245 --> 00:15:47,075 that's really what makes life special, I mean, that's what it's all about. 301 00:15:47,800 --> 00:15:48,430 Absolutely. 302 00:15:48,500 --> 00:15:49,120 I totally agree. 303 00:15:49,170 --> 00:15:52,060 And so it's one of those things when I see business owners 304 00:15:52,060 --> 00:15:56,320 holding themselves back and hiding behind a logo in their business. 305 00:15:56,320 --> 00:15:57,710 And I've been guilty of this too. 306 00:15:58,280 --> 00:16:01,010 I was in cannabis and an industry that didn't quite fit, although 307 00:16:01,010 --> 00:16:02,550 it fit my purpose and my values. 308 00:16:03,000 --> 00:16:06,350 And it's one of those things where when you can step out from behind 309 00:16:06,540 --> 00:16:11,120 that and actually start sharing more as a business owner or as an author, 310 00:16:11,140 --> 00:16:14,000 as you know, as yourself as a brand. 311 00:16:14,460 --> 00:16:17,450 You can take it and pivot and move wherever you want to move 312 00:16:17,450 --> 00:16:19,730 because you're the one that's built the reputation around yourself. 313 00:16:20,290 --> 00:16:21,730 You're the one people are connected with. 314 00:16:21,740 --> 00:16:24,680 They're not connected with your business. 315 00:16:24,680 --> 00:16:25,980 They're not connected with your brand. 316 00:16:26,000 --> 00:16:28,430 You know, for you, they're going to connect with your books and 317 00:16:28,430 --> 00:16:30,150 connect with you through your books. 318 00:16:30,510 --> 00:16:34,050 So let's talk a little bit about Scotia Rhodes first. 319 00:16:34,555 --> 00:16:36,245 Sorry, Scotia Road books first. 320 00:16:36,265 --> 00:16:36,535 Yeah. 321 00:16:36,605 --> 00:16:37,935 We'll talk about Morgan the Fowler. 322 00:16:38,655 --> 00:16:39,235 Yeah. 323 00:16:39,835 --> 00:16:43,245 So, and I agree with you cause I've always said people do business with people. 324 00:16:43,275 --> 00:16:46,525 And so even when I was working with companies, you know, it's, 325 00:16:46,535 --> 00:16:47,675 what's the human part of it. 326 00:16:47,685 --> 00:16:49,155 That's really what you want to put forward. 327 00:16:49,545 --> 00:16:53,185 So Scotia Road books grew out of it was a really interesting journey because, 328 00:16:53,185 --> 00:16:56,795 you know, I had eight books published before this novel, they were all published 329 00:16:56,795 --> 00:16:59,725 by publishers and That was great. 330 00:16:59,725 --> 00:17:03,575 So I know that my writing is at that level that it's, you know, is validating that 331 00:17:03,575 --> 00:17:05,845 people chose me and, and publish my books. 332 00:17:06,315 --> 00:17:10,955 But I started to query which, you know, is to send out letters to agents 333 00:17:10,955 --> 00:17:12,305 and to publishers for Women of Valor. 334 00:17:12,305 --> 00:17:14,935 I even was offered a contract by a publisher. 335 00:17:15,195 --> 00:17:17,245 It wasn't a great contract, so I turned it down. 336 00:17:17,645 --> 00:17:20,435 And a lot of agents read the full manuscript and they loved it. 337 00:17:20,435 --> 00:17:23,395 They loved the writing, they loved the story, but there was always a but. 338 00:17:24,180 --> 00:17:26,950 And I didn't give it that much time and I have friends who have 339 00:17:26,950 --> 00:17:28,220 published in all different ways. 340 00:17:28,620 --> 00:17:31,450 And I spoke with one really good friend who has six books. 341 00:17:31,860 --> 00:17:35,770 Two were by publishers in the UK and four were by a press that 342 00:17:35,770 --> 00:17:36,850 she started with her partner. 343 00:17:37,610 --> 00:17:40,970 And I asked her about it and she said to me, Well, do you want 344 00:17:41,440 --> 00:17:43,539 to sell a lot of books or do you want to make a lot of money? 345 00:17:44,120 --> 00:17:47,090 And I'm like, well, I kind of want both, you know, and she said, I 346 00:17:47,090 --> 00:17:48,090 don't think you can have both. 347 00:17:48,530 --> 00:17:53,330 She said, if you have a mainstream publisher, you might get 10 percent 348 00:17:53,370 --> 00:17:58,510 of the profits, but you'll, the book will get out there more, you know, 349 00:17:58,510 --> 00:18:00,000 because they have a bigger platform. 350 00:18:00,130 --> 00:18:04,870 But if you publish it yourself through your own publishing arm you can, you know, 351 00:18:04,870 --> 00:18:06,110 you can make as much money as you want. 352 00:18:06,120 --> 00:18:07,040 It's all up to you. 353 00:18:07,580 --> 00:18:10,810 And I thought about that and I thought, you know, I have like 15 years of 354 00:18:10,810 --> 00:18:14,990 a marketing expertise behind me and I've been accepted by publishers, 355 00:18:15,000 --> 00:18:19,760 so I know that I'm good enough and I've had that experience and every 356 00:18:19,760 --> 00:18:23,290 friend that I have that's by a big New York publisher, they have to put 357 00:18:23,290 --> 00:18:28,050 their own money and time into hiring a publicist or doing their own marketing. 358 00:18:28,050 --> 00:18:30,050 So like, it's, it's not like they just do it for you. 359 00:18:30,550 --> 00:18:34,410 So I decided that I wasn't going to keep querying, I was going to put out. 360 00:18:34,955 --> 00:18:36,055 woman of valor on my own. 361 00:18:36,505 --> 00:18:38,695 And I decided I didn't want it to just say, you know, Lynne 362 00:18:38,695 --> 00:18:40,055 Golodner books or something. 363 00:18:40,055 --> 00:18:44,445 I wanted a press so that I could help other women over 364 00:18:44,455 --> 00:18:46,745 40 navigate this whole system. 365 00:18:47,175 --> 00:18:51,545 And I decided to make it hybrid so that, you know, people come 366 00:18:51,675 --> 00:18:52,895 with some skin in the game. 367 00:18:52,895 --> 00:18:54,225 They pay an upfront amount. 368 00:18:54,235 --> 00:18:55,065 It's not that much. 369 00:18:55,385 --> 00:18:57,595 And we take care of all of the packaging and all that. 370 00:18:57,935 --> 00:18:59,615 And then we can coach them. 371 00:18:59,615 --> 00:19:00,745 We have coaching packages. 372 00:19:01,140 --> 00:19:02,360 To teach them how to market. 373 00:19:02,370 --> 00:19:04,050 You know, it's not something I really want to do for people. 374 00:19:04,050 --> 00:19:05,930 I want to empower them to do it themselves. 375 00:19:06,450 --> 00:19:08,760 So that's how Scotia road books came to be. 376 00:19:08,860 --> 00:19:10,500 I happen to live on Scotia road. 377 00:19:10,870 --> 00:19:12,990 It's also the ancient Roman name for Scotland. 378 00:19:12,990 --> 00:19:14,540 And I have this fascination with Scotland. 379 00:19:15,010 --> 00:19:19,490 And if you look at the logo, it's a book, but it is also like a journey. 380 00:19:19,740 --> 00:19:22,080 I like the idea of the road because the whole idea. 381 00:19:22,570 --> 00:19:27,180 not only of a book, but of your publishing career is this journey that you're on. 382 00:19:27,620 --> 00:19:30,280 And so that's really where Scotia Road Books came from. 383 00:19:31,270 --> 00:19:32,860 I love so many things about that. 384 00:19:32,910 --> 00:19:37,440 I was published, I helped write or co authored Digital Etiquette for Dummies 385 00:19:37,530 --> 00:19:39,130 last year with Wiley Publishers. 386 00:19:39,240 --> 00:19:40,230 It was a great experience. 387 00:19:40,710 --> 00:19:41,820 I've always wanted to write a book. 388 00:19:41,820 --> 00:19:44,660 I never in a million years thought it would be about digital etiquette, 389 00:19:44,670 --> 00:19:46,130 but it is, and here we are. 390 00:19:46,470 --> 00:19:50,440 And it's, but it was, I think, What I took away with it, what 391 00:19:50,460 --> 00:19:54,870 from it was the process one, the confidence of, I know I can do this. 392 00:19:55,310 --> 00:19:55,620 Yes. 393 00:19:55,880 --> 00:19:56,250 Right. 394 00:19:56,290 --> 00:19:58,420 And they gave me a clear path on how to do it. 395 00:19:58,540 --> 00:20:03,660 And two, like, okay, yeah, now that I know I can do it, what, 396 00:20:03,700 --> 00:20:05,180 what am I going to work on next? 397 00:20:05,510 --> 00:20:06,200 Right. 398 00:20:06,260 --> 00:20:06,660 Right. 399 00:20:07,030 --> 00:20:10,590 And to your point, self publishing, you know, publishing, there's, 400 00:20:10,610 --> 00:20:12,030 there's pros and cons of both. 401 00:20:12,605 --> 00:20:18,075 Yes, I think that not many people realize if you're publishing with a publisher 402 00:20:18,075 --> 00:20:22,695 just how much work you have to do and how much you need to do to go into 403 00:20:22,695 --> 00:20:24,485 it to try and help sell those books. 404 00:20:25,145 --> 00:20:30,065 Yes, and also the publisher can ask you to make significant changes to your story. 405 00:20:30,505 --> 00:20:31,875 And I really didn't want to. 406 00:20:31,915 --> 00:20:33,215 I knew that I had a good book. 407 00:20:33,215 --> 00:20:36,105 I had, I hired an editor, hired a proofreader. 408 00:20:36,105 --> 00:20:37,475 I was really meticulous in it. 409 00:20:37,485 --> 00:20:39,525 It's not like I said, I'm brilliant. 410 00:20:39,525 --> 00:20:41,725 This is the best thing ever and put it out there, you know? 411 00:20:42,085 --> 00:20:43,895 So I'm really meticulous in that way. 412 00:20:43,945 --> 00:20:48,645 And I also am impatient, you know, I'm 52 years old. 413 00:20:49,015 --> 00:20:51,065 I want to write a book a year for the rest of my life. 414 00:20:51,065 --> 00:20:52,355 And I really don't want to wait. 415 00:20:52,655 --> 00:20:55,465 two, three, five years before a publisher is going to put it out. 416 00:20:55,945 --> 00:20:57,875 And I want to do it the way that I want to do it. 417 00:20:57,895 --> 00:21:00,305 So, that was really the ultimate decision. 418 00:21:00,305 --> 00:21:02,515 And I have loved, I've loved the process. 419 00:21:03,075 --> 00:21:07,535 It's been so fun to do, you know, the, the layout the cover design. 420 00:21:07,535 --> 00:21:11,535 I worked with this amazingly talented couple in England and I can't wait 421 00:21:11,535 --> 00:21:12,845 to work with them on the next book. 422 00:21:12,865 --> 00:21:19,235 And so like, it's just been fun, you know, it's, it's just been a really fun process. 423 00:21:20,235 --> 00:21:20,305 Yeah. 424 00:21:20,305 --> 00:21:20,965 That's awesome. 425 00:21:21,320 --> 00:21:21,700 That's awesome. 426 00:21:21,700 --> 00:21:24,040 And is it fun to help other women go through the process too? 427 00:21:24,890 --> 00:21:25,330 Yeah. 428 00:21:25,330 --> 00:21:29,960 I mean, I think that women over 40 and I'm over 50, you know, you sort 429 00:21:29,960 --> 00:21:33,940 of come into your own and you know, who you are, you know, what your 430 00:21:33,940 --> 00:21:35,480 voice is and what you want to do. 431 00:21:35,830 --> 00:21:37,690 And I teach a lot of those women. 432 00:21:37,700 --> 00:21:38,400 And so. 433 00:21:38,760 --> 00:21:42,550 I just wanted to make, I've used myself as a guinea pig so that my 434 00:21:42,550 --> 00:21:46,690 process could help them make it easier and so yeah, it's really great. 435 00:21:47,690 --> 00:21:50,320 So one of the things that I think, and I'm going to read this because I 436 00:21:50,350 --> 00:21:52,440 think your tagline is so powerful here. 437 00:21:52,940 --> 00:21:57,190 The tagline for Scotia road books, bring story, bring strong stories and 438 00:21:57,190 --> 00:22:00,580 stronger voices to a market that often overlooks this powerful population. 439 00:22:01,580 --> 00:22:05,190 And so my question is, how do you believe the stories of women? 440 00:22:05,545 --> 00:22:11,795 Over 40 can contribute to societal change, business change, and just 441 00:22:11,795 --> 00:22:13,325 challenge some of the stereotypes. 442 00:22:14,325 --> 00:22:16,095 Well, that's a very, very big question. 443 00:22:16,145 --> 00:22:17,615 It is a very big question. 444 00:22:17,635 --> 00:22:20,785 I'm focusing on the same audience, and that's who I'm working with as well. 445 00:22:21,325 --> 00:22:21,785 Yeah. 446 00:22:21,785 --> 00:22:25,225 I can tell you my reasons for focusing there, and I'd love to 447 00:22:25,225 --> 00:22:26,385 just talk a little bit about it. 448 00:22:26,425 --> 00:22:26,865 Yeah. 449 00:22:26,925 --> 00:22:28,485 While you think about the question. 450 00:22:28,865 --> 00:22:29,435 Yeah. 451 00:22:29,515 --> 00:22:29,895 Yeah, yeah. 452 00:22:29,895 --> 00:22:30,465 Go for it. 453 00:22:30,875 --> 00:22:34,175 So my focus is that one of the things from a business perspective is I've 454 00:22:34,175 --> 00:22:39,325 been in marketing my entire career, and I've gone to so many conferences, 455 00:22:39,325 --> 00:22:42,295 like I've won national awards, but when I go to conferences, and when I look 456 00:22:42,295 --> 00:22:46,855 on YouTube, and when I look online, there's either, you know, all men, right? 457 00:22:46,855 --> 00:22:48,625 Like, I remember being at a conference in 2011. 458 00:22:51,170 --> 00:22:53,820 And I just found out I won the national award, but I was at a 459 00:22:53,820 --> 00:22:58,790 different conference and I, and they said at the conference, all right, 460 00:22:58,790 --> 00:23:02,530 we have the best and most brilliant marketers in the world on stage here. 461 00:23:02,540 --> 00:23:05,940 And then they introduced five white men who, you know, we're all five, 462 00:23:05,940 --> 00:23:09,700 10, you know, and yeah, I'm sure they were brilliant, but in an audience 463 00:23:09,700 --> 00:23:11,180 with 75 percent women, I was. 464 00:23:11,405 --> 00:23:13,445 Yeah, I was like angry texting. 465 00:23:13,465 --> 00:23:15,275 I mean, angry tweeting at that point. 466 00:23:15,275 --> 00:23:15,485 Yeah. 467 00:23:15,865 --> 00:23:17,395 And I see it on YouTube. 468 00:23:17,395 --> 00:23:18,265 I see it on podcasts. 469 00:23:18,265 --> 00:23:21,745 I see it on book reviews and I see it. 470 00:23:21,985 --> 00:23:24,635 And then when I start to talk to other women, they're like, Oh, well, that's a 471 00:23:24,635 --> 00:23:26,985 young person's like social media video. 472 00:23:26,995 --> 00:23:28,215 All those things are for young people. 473 00:23:28,215 --> 00:23:28,655 I'm too old. 474 00:23:29,655 --> 00:23:30,845 And it drives me nuts. 475 00:23:30,875 --> 00:23:33,475 And so the fact that people that women can't get out of their 476 00:23:33,475 --> 00:23:35,105 own way to see their own value. 477 00:23:35,405 --> 00:23:35,845 Yeah. 478 00:23:36,205 --> 00:23:37,875 Set me on a journey of mindset work. 479 00:23:37,885 --> 00:23:37,905 Yeah. 480 00:23:38,420 --> 00:23:39,950 That's where I'm coming from. 481 00:23:40,300 --> 00:23:41,730 Yeah, I'd love to hear. 482 00:23:42,730 --> 00:23:48,070 I just think that women over 40 are really powerful and, and know 483 00:23:48,070 --> 00:23:51,830 themselves and have done amazing things, you know, regardless of what it is. 484 00:23:52,250 --> 00:23:54,540 It's and women, women really do. 485 00:23:54,590 --> 00:23:56,910 I mean, I think women rule the world, to be honest. 486 00:23:57,290 --> 00:23:59,950 You know, there may be men who are in front facing positions, 487 00:24:00,280 --> 00:24:03,170 but it's the women who actually get things done and come up with. 488 00:24:03,670 --> 00:24:07,210 you know, more bridge building ways of doing things as opposed 489 00:24:07,260 --> 00:24:09,400 to really harsh aggression. 490 00:24:09,550 --> 00:24:13,070 You know, I think the state of our world politically is because it's dominated 491 00:24:13,070 --> 00:24:14,960 by men who just have very big egos. 492 00:24:15,500 --> 00:24:18,570 And I think if women were in charge of this, I don't think we'd 493 00:24:18,580 --> 00:24:20,040 be in the situations we're in. 494 00:24:20,600 --> 00:24:26,710 But I do think that most women who are 40 and older today, were 495 00:24:26,710 --> 00:24:30,580 raised with these voices in their heads that said, you can't do this. 496 00:24:30,580 --> 00:24:31,300 You can't do that. 497 00:24:31,580 --> 00:24:34,160 For me, it was, you're a really talented writer, but you can't 498 00:24:34,160 --> 00:24:35,110 make a living at writing. 499 00:24:35,730 --> 00:24:38,410 And so it's like, well, just do it on the side, nice little hobby, 500 00:24:38,410 --> 00:24:41,170 but do something that's going to, that's going to amount to something. 501 00:24:41,620 --> 00:24:44,560 And I can't tell you how many women come into my classes. 502 00:24:44,560 --> 00:24:47,839 I teach a lot of writing classes who say, I always wanted to write, but. 503 00:24:48,620 --> 00:24:51,230 And there's some version of that voice in your head that, 504 00:24:51,260 --> 00:24:52,760 that comes out after the butt. 505 00:24:53,180 --> 00:24:59,190 And so I think that, you know, we have to, the first step is confidence building. 506 00:24:59,190 --> 00:25:00,460 So it is a mindset thing. 507 00:25:00,870 --> 00:25:02,650 And I think I'm teaching writing classes. 508 00:25:02,650 --> 00:25:06,230 I'm really teaching confidence and I'm empowering women 509 00:25:06,230 --> 00:25:07,510 to believe in their voices. 510 00:25:08,030 --> 00:25:08,790 And. 511 00:25:09,130 --> 00:25:13,340 showing them that what they write matters and that there is an audience 512 00:25:13,340 --> 00:25:16,120 that's waiting to hear from them, that they have so much wisdom and insight. 513 00:25:16,600 --> 00:25:20,320 And so I'm really helping with that confidence piece. 514 00:25:20,860 --> 00:25:24,270 And then the writing just flows once they get there, but they have to get there. 515 00:25:24,990 --> 00:25:27,110 And so that's why, you know, I just love. 516 00:25:27,685 --> 00:25:28,875 working with this population. 517 00:25:28,875 --> 00:25:33,165 I'll tell you also, I have some friends who are authors who are incredibly 518 00:25:33,165 --> 00:25:36,655 talented, who've been published by big, big presses in New York. 519 00:25:36,995 --> 00:25:40,995 And they're in their fifties and, and they have editors who are 30. 520 00:25:41,975 --> 00:25:44,945 And they're like, you know, I have one friend who was writing a new 521 00:25:44,945 --> 00:25:47,635 novel and the main character was 28. 522 00:25:48,235 --> 00:25:51,515 And the editor had the nerve to say, I don't think a woman in 523 00:25:51,515 --> 00:25:53,035 her 50s can write a 28 year old. 524 00:25:53,075 --> 00:25:54,735 And I, I mean, you know what I wanted to say. 525 00:25:54,895 --> 00:25:58,145 I'll keep it clean here, but I really was annoyed. 526 00:25:58,205 --> 00:26:02,755 And I don't want, I want to provide an option for women 527 00:26:02,755 --> 00:26:05,085 who don't have to face that. 528 00:26:05,105 --> 00:26:07,965 You know, who can, who can be supported from step one. 529 00:26:08,640 --> 00:26:10,810 and go all the way through with people believing in them. 530 00:26:11,600 --> 00:26:13,210 Not thinking that their age is a detriment. 531 00:26:13,400 --> 00:26:16,350 You know, like, it's really great when you're young. 532 00:26:16,350 --> 00:26:19,180 I mean, there's a lot of things you can do, but you don't have the 533 00:26:19,180 --> 00:26:23,310 wisdom and the experience and the foresight to like, really be strong 534 00:26:23,320 --> 00:26:24,810 like you are when you're at this age. 535 00:26:24,970 --> 00:26:26,610 So I think it's really important. 536 00:26:27,420 --> 00:26:31,840 Totally agree, totally agree, and it's, it's so interesting because one of 537 00:26:31,840 --> 00:26:35,620 the things that I've been watching is there's a person on, a woman on TikTok 538 00:26:36,080 --> 00:26:40,710 and she's been putting a call out for like, I want to, I want to read books, 539 00:26:41,270 --> 00:26:43,760 any genre where the character is over 30. 540 00:26:44,210 --> 00:26:48,300 Yeah, because that, you know, and for me, I'm like, I don't, I'm not married. 541 00:26:48,300 --> 00:26:49,160 I don't have kids. 542 00:26:49,160 --> 00:26:53,780 So when I get like the books that are overly mom books, I'm like, where am I? 543 00:26:53,940 --> 00:26:54,340 Right? 544 00:26:54,340 --> 00:26:59,130 Like, yeah, what'd you say? 545 00:26:59,690 --> 00:27:01,040 You may not like woman of valor. 546 00:27:01,040 --> 00:27:03,510 It's very mom focused, but which is great. 547 00:27:03,910 --> 00:27:05,450 And that's, that's the majority. 548 00:27:05,450 --> 00:27:09,900 So it's hard to like, okay, how do I, you know, I don't need to see myself 549 00:27:09,900 --> 00:27:13,850 exactly, but at the same time, like, it'd be nice for the person to not be 550 00:27:13,850 --> 00:27:19,380 like finding the love of their life forever at 22 or saving the world at 24. 551 00:27:20,080 --> 00:27:21,230 Like where's the average Barbie? 552 00:27:23,910 --> 00:27:24,250 Yes. 553 00:27:24,715 --> 00:27:28,845 Well, my next book, the one of the protagonists is 30 and she's only 554 00:27:28,845 --> 00:27:30,855 just starting to figure herself out. 555 00:27:31,695 --> 00:27:32,565 She only falls in love. 556 00:27:32,655 --> 00:27:35,895 So like, you know, there's no kids, there's no mommy, any of that. 557 00:27:36,135 --> 00:27:37,635 So, yeah, I know. 558 00:27:37,635 --> 00:27:37,825 I know. 559 00:27:37,955 --> 00:27:41,275 I completely just like, hopefully I didn't dissuade a bunch of people. 560 00:27:42,675 --> 00:27:47,860 It's just, it's, it's the like, The world's changing and there's a lot of 561 00:27:47,930 --> 00:27:51,260 articles now about women not wanting to get married and not wanting to do these 562 00:27:51,260 --> 00:27:56,840 things and make these decisions and, you know, whatever that identity is that 563 00:27:56,850 --> 00:28:02,380 we have for ourselves that we decide that we want to lean into and for the 564 00:28:02,380 --> 00:28:04,010 life we want to create for ourselves. 565 00:28:05,010 --> 00:28:06,510 Yeah, it's really powerful. 566 00:28:06,510 --> 00:28:11,310 And if you're not seeing yourself out there, Lynne is a, you are a fantastic 567 00:28:11,310 --> 00:28:13,050 example of making that yourself. 568 00:28:13,510 --> 00:28:14,060 Thank you. 569 00:28:14,190 --> 00:28:14,750 Thank you. 570 00:28:15,330 --> 00:28:16,390 I really appreciate that. 571 00:28:17,030 --> 00:28:17,870 Absolutely. 572 00:28:18,050 --> 00:28:18,810 Absolutely. 573 00:28:19,290 --> 00:28:21,114 So before we wrap up. 574 00:28:21,545 --> 00:28:27,665 I want to give you a chance to talk about what you have going on with 575 00:28:27,665 --> 00:28:31,125 Scotia Road books, what you when your next book is coming out, you 576 00:28:31,125 --> 00:28:35,175 guys, those of you listening and watching Women of Valor is right 577 00:28:35,175 --> 00:28:36,925 behind and you can see it behind her. 578 00:28:37,265 --> 00:28:39,015 It's now on Amazon. 579 00:28:39,615 --> 00:28:41,795 We'll put that link everywhere. 580 00:28:42,785 --> 00:28:45,705 We'll put that in the link and those links in the notes as well. 581 00:28:46,155 --> 00:28:46,175 Yeah. 582 00:28:47,175 --> 00:28:49,405 Tell us a little bit more about what you have coming up, 583 00:28:49,575 --> 00:28:50,615 what you're, where are they? 584 00:28:50,615 --> 00:28:56,545 Yeah, so my next novel is done and I've been through two or three revisions 585 00:28:56,545 --> 00:29:00,515 already and I just gave it to the, my two final readers that I give it 586 00:29:00,515 --> 00:29:02,615 to before I put it out in the world. 587 00:29:03,335 --> 00:29:05,865 So I may have another revision ahead, depends what they come back with. 588 00:29:06,255 --> 00:29:08,844 But I'm looking for a 2024 release. 589 00:29:09,374 --> 00:29:10,764 And I don't yet know what month. 590 00:29:10,764 --> 00:29:11,684 I'm just trying to figure it out. 591 00:29:11,684 --> 00:29:16,014 So I learned the hard way this year that I should not do a lead a writer's 592 00:29:16,014 --> 00:29:18,884 retreat, speak at a writer's conference and launch a book in the same month. 593 00:29:19,234 --> 00:29:20,554 That is also the Jewish holidays. 594 00:29:20,854 --> 00:29:21,824 Really, really dumb. 595 00:29:21,894 --> 00:29:24,654 So, so I have to figure that out for next year. 596 00:29:24,654 --> 00:29:26,724 So I have, I always lead writers retreats. 597 00:29:26,724 --> 00:29:28,994 I have one in September, one in October of 2024. 598 00:29:29,414 --> 00:29:33,154 And so this book will come out at some point, but hopefully not in those months. 599 00:29:33,184 --> 00:29:33,774 And so. 600 00:29:34,234 --> 00:29:35,134 Yeah, I'm really excited. 601 00:29:35,134 --> 00:29:38,914 And then the next thing for me is to start writing the next book. 602 00:29:38,954 --> 00:29:42,964 And I have like a document with books I want to write and I'll 603 00:29:42,964 --> 00:29:46,064 have to go back to it and see what grabs me and start planning it. 604 00:29:46,084 --> 00:29:51,884 I did learn from writing Woman of Valor I am a pantser and I need to be a plotter. 605 00:29:51,914 --> 00:29:56,154 And so I taught myself how to plan out writing the novel. 606 00:29:56,224 --> 00:30:00,264 I spent a whole month planning out this next novel and it made the writing so 607 00:30:00,264 --> 00:30:02,924 much easier and more fun, less stressful. 608 00:30:03,409 --> 00:30:06,349 So whichever book is next, I'll start plotting it first. 609 00:30:07,089 --> 00:30:07,859 That's amazing. 610 00:30:08,139 --> 00:30:08,689 Absolutely. 611 00:30:08,959 --> 00:30:12,809 If you want to connect with Lynne, all of the links are in the show notes. 612 00:30:12,849 --> 00:30:15,939 And Lynne, thank you so much for being here. 613 00:30:15,939 --> 00:30:17,479 And, and it's just been a pleasure. 614 00:30:17,479 --> 00:30:17,979 Thank you. 615 00:30:18,369 --> 00:30:19,899 Oh, it's been awesome talking with you, Kendra. 616 00:30:19,899 --> 00:30:20,739 Thanks so much. 617 00:30:20,899 --> 00:30:21,209 All right. 618 00:30:22,209 --> 00:30:23,559 Thank you for joining us today. 619 00:30:23,559 --> 00:30:25,079 And remember at KendraLosee. 620 00:30:25,099 --> 00:30:28,329 com, you can find business visibility, strategy, and coaching, 621 00:30:28,709 --> 00:30:33,199 and our upcoming Invisible to Invincible Lab, a mindset marketing. 622 00:30:33,699 --> 00:30:38,149 Course designed to bring clarity, confidence and consistency to how 623 00:30:38,179 --> 00:30:39,609 you and your business show up. 624 00:30:40,319 --> 00:30:44,089 We're all about passionately driven entrepreneurs guiding you to success in 625 00:30:44,089 --> 00:30:48,949 both business and life because it's never too late to make your business and career 626 00:30:48,949 --> 00:30:51,909 work for you and not the other way around. 627 00:30:52,909 --> 00:30:53,769 Until next time.