The Healthcare Leaders Podcast

In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Ross Taylor, Digital Change Consultant.   In this episode, we talk digital transformation and building trust in the healthcare and pharma world.    Including -  Where digital transformation meets behaviour change The role of health literacy and access to health information  Ross's take on why techology - by itself - fixes nothing How healthcare companies can build trust - a simple model (with some new additions!)    You can connect with Ross: On LinkedIn - https://www.linkedin.com/in/rosstaylor/ At  www.invosphere.co.uk Or via email: Ross01@gmail.com    _________________   Links and resources mentioned by Ross:  Think big start small scale fast, the book on Amazon - https://www.amazon.co.uk/Think-Start-Small-Scale-Fast/dp/097365547X Justin Trudeau quote "Never before has change...." - https://www.changequest.co.uk/resources/tackling-pace-change-head-on/ Edelman Trust in Healthcare special report - https://www.edelman.com/trust/2023/trust-barometer/special-report-health   Health literacy really matters - http://annals.org/aim/article-abstract/747040/low-health-literacy-health-outcomes-updated-systematic-review   Ken Blanchard's Trust Model - https://www.mindtools.com/a3wluuu/blanchards-abcd-model-of-trust   Accenture report on AI - “3 out of 4 C-suite executives believe that if they don’t scale artificial intelligence in the next five years, they risk going out of business entirely.  The same number who admit they struggle with scaling AI projects across their business.” - https://www.accenture.com/gb-en/insights/artificial-intelligence/ai-investments

Show Notes

In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Ross Taylor, Digital Change Consultant.

 

In this episode, we talk digital transformation and building trust in the healthcare and pharma world. 

 

Including - 

  • Where digital transformation meets behaviour change
  • The role of health literacy and access to health information 
  • Ross's take on why techology - by itself - fixes nothing
  • How healthcare companies can build trust - a simple model (with some new additions!) 

 

You can connect with Ross:

On LinkedIn - https://www.linkedin.com/in/rosstaylor/

At  www.invosphere.co.uk

Or via email: Ross01@gmail.com 

 

_________________

 

Links and resources mentioned by Ross: 

Think big start small scale fast, the book on Amazon - https://www.amazon.co.uk/Think-Start-Small-Scale-Fast/dp/097365547X

Justin Trudeau quote "Never before has change...." - https://www.changequest.co.uk/resources/tackling-pace-change-head-on/

Edelman Trust in Healthcare special report - https://www.edelman.com/trust/2023/trust-barometer/special-report-health   Health literacy really matters - http://annals.org/aim/article-abstract/747040/low-health-literacy-health-outcomes-updated-systematic-review   Ken Blanchard's Trust Model - https://www.mindtools.com/a3wluuu/blanchards-abcd-model-of-trust   Accenture report on AI - “3 out of 4 C-suite executives believe that if they don’t scale artificial intelligence in the next five years, they risk going out of business entirely.  The same number who admit they struggle with scaling AI projects across their business.” - https://www.accenture.com/gb-en/insights/artificial-intelligence/ai-investments

What is The Healthcare Leaders Podcast?

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly!

With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results.

You can expect:

- Interviews with top healthcare marketing experts and influencers.
- Unfiltered insights and advice on the latest healthcare marketing trends.
- Actionable tips and strategies to help you elevate your healthcare brand.
- A behind-the-scenes look at some of the industry's hottest topics.

Whether you're a healthcare marketing newbie or a seasoned veteran, this podcast is for you. We'll give you the insights and inspiration you need to elevate your healthcare brand online in an easy-to-digest, jargon-free podcast!

Find more at https://www.medicodigital.co.uk/