{"version":"1.0.0","segments":[{"startTime":0.11,"endTime":2.74,"body":"As a YouTuber, you need to make"},{"startTime":0.11,"endTime":2.74,"body":"sure that you're approaching what"},{"startTime":2.74,"endTime":4.14,"body":"you're doing like a business."},{"startTime":4.18,"endTime":8.94,"body":"You need to remember, when you're going"},{"startTime":4.18,"endTime":8.94,"body":"into content creation, you're going to"},{"startTime":8.94,"endTime":12.309,"body":"reach a point in what you're doing where"},{"startTime":8.94,"endTime":12.309,"body":"you're going to start asking yourself"},{"startTime":12.309,"endTime":16.599,"body":"questions about money and is this worth"},{"startTime":12.309,"endTime":16.599,"body":"doing, is this something I can like invest"},{"startTime":16.599,"endTime":18.289,"body":"in, like what's my growth look like-"},{"startTime":18.29,"endTime":24.299,"body":"It's the VidAction podcast, and today we"},{"startTime":18.29,"endTime":24.299,"body":"have a special guest, Desiree Martinez,"},{"startTime":24.309,"endTime":30.546,"body":"and Desiree has started recently, pretty"},{"startTime":24.309,"endTime":30.546,"body":"recently, one of my favorite new podcasts."},{"startTime":30.578,"endTime":34.216,"body":"It's called The Funded YouTube"},{"startTime":30.578,"endTime":34.216,"body":"Creator, or the YouTube Funded Creator?"},{"startTime":34.216,"endTime":35.279,"body":"The Funded YouTuber."},{"startTime":35.279,"endTime":39.038,"body":"The Funded YouTuber,"},{"startTime":35.279,"endTime":39.038,"body":"and it's for GigaStar."},{"startTime":39.238,"endTime":44.266,"body":"And I really like how you're talking to"},{"startTime":39.238,"endTime":44.266,"body":"big creators and it sort of gives people"},{"startTime":44.286,"endTime":47.876,"body":"a vision of where they might be going."},{"startTime":47.936,"endTime":52.976,"body":"Most of the people we're talking to"},{"startTime":47.936,"endTime":52.976,"body":"might have smaller YouTube channels,"},{"startTime":52.976,"endTime":57.266,"body":"but I thought you might be able to"},{"startTime":52.976,"endTime":57.266,"body":"give us some tips that people have"},{"startTime":57.276,"endTime":62.846,"body":"talked about so that when we're"},{"startTime":57.276,"endTime":62.846,"body":"looking to be big, what can we do now"},{"startTime":65.056,"endTime":69.456,"body":"put things in place so that when we"},{"startTime":65.056,"endTime":69.456,"body":"are big, we can solve problems better."},{"startTime":69.506,"endTime":70.296,"body":"How's that sound?"},{"startTime":70.986,"endTime":71.656,"body":"I think that's great."},{"startTime":71.666,"endTime":73.526,"body":"And I also find it really interesting."},{"startTime":73.536,"endTime":78.416,"body":"So for me, I know we do have some big"},{"startTime":73.536,"endTime":78.416,"body":"creators that have been on the podcast."},{"startTime":78.416,"endTime":80.206,"body":"So we also have like normal creators."},{"startTime":80.216,"endTime":83.836,"body":"Like I call them like the middle class"},{"startTime":80.216,"endTime":83.836,"body":"creator, like the regular person that"},{"startTime":83.836,"endTime":89.626,"body":"has found their path to full time income"},{"startTime":83.836,"endTime":89.626,"body":"with YouTube and how they've done it."},{"startTime":89.636,"endTime":91.816,"body":"My, it's like how everyone has done it."},{"startTime":91.816,"endTime":92.386,"body":"It looks different."},{"startTime":92.406,"endTime":95.126,"body":"How everyone's income works is different."},{"startTime":95.146,"endTime":96.676,"body":"How everyone's teamwork is different."},{"startTime":96.676,"endTime":98.836,"body":"So it's really interesting to like."},{"startTime":99.596,"endTime":102.116,"body":"And take a look behind those curtains."},{"startTime":103.096,"endTime":106.096,"body":"than like just talking about production"},{"startTime":103.096,"endTime":106.096,"body":"and growth and things like that."},{"startTime":107.196,"endTime":109.656,"body":"I love that you're"},{"startTime":107.196,"endTime":109.656,"body":"actually saying numbers."},{"startTime":109.656,"endTime":111.786,"body":"You're saying, here's how"},{"startTime":109.656,"endTime":111.786,"body":"much this person makes."},{"startTime":111.986,"endTime":113.006,"body":"Here's what happened."},{"startTime":113.016,"endTime":114.336,"body":"Here's how much they were making."},{"startTime":114.556,"endTime":119.436,"body":"And very few people do that, and"},{"startTime":114.556,"endTime":119.436,"body":"it's very revealing and inspiring"},{"startTime":119.436,"endTime":121.136,"body":"and sometimes just a challenge."},{"startTime":121.436,"endTime":121.796,"body":"Yeah."},{"startTime":121.796,"endTime":125.396,"body":"Not everyone is super open to"},{"startTime":121.796,"endTime":125.396,"body":"talking like the specific numbers."},{"startTime":125.606,"endTime":128.876,"body":"So like some creators will be like, I'm"},{"startTime":125.606,"endTime":128.876,"body":"in the seven figure range, I don't want"},{"startTime":128.876,"endTime":130.376,"body":"to talk about the specific dollar amount."},{"startTime":130.376,"endTime":132.686,"body":"Or I have other people that are"},{"startTime":130.376,"endTime":132.686,"body":"like, I make a hundred thousand"},{"startTime":132.716,"endTime":134.366,"body":"dollars like annually doing this."},{"startTime":136.031,"endTime":140.021,"body":"what we do in the podcast that's"},{"startTime":136.031,"endTime":140.021,"body":"really different, just to like, for"},{"startTime":140.021,"endTime":143.231,"body":"those that are uncomfortable talking"},{"startTime":140.021,"endTime":143.231,"body":"about the specific dollars amounts,"},{"startTime":143.461,"endTime":144.981,"body":"is we break it down by percentages."},{"startTime":144.991,"endTime":149.541,"body":"So like, this percentage of my"},{"startTime":144.991,"endTime":149.541,"body":"income comes from this, then comes"},{"startTime":149.541,"endTime":152.841,"body":"from this, then comes from this,"},{"startTime":149.541,"endTime":152.841,"body":"so that they can just like, get it."},{"startTime":152.841,"endTime":157.241,"body":"And so it's still very enlightening,"},{"startTime":152.841,"endTime":157.241,"body":"and it's still very income focused,"},{"startTime":157.461,"endTime":160.201,"body":"but it allows also to for creators that"},{"startTime":157.461,"endTime":160.201,"body":"are like, I don't want to talk about my"},{"startTime":160.201,"endTime":161.721,"body":"money, or I don't want to share that, or."},{"startTime":162.136,"endTime":164.546,"body":"I have this NDA or whatever in place."},{"startTime":164.556,"endTime":170.356,"body":"It just gives them the freedom to"},{"startTime":164.556,"endTime":170.356,"body":"like share without, uncomfortability."},{"startTime":171.651,"endTime":174.551,"body":"so what's one thing, give some tips here."},{"startTime":174.551,"endTime":179.931,"body":"What's one thing that people are doing"},{"startTime":174.551,"endTime":179.931,"body":"that, that small creators can start doing"},{"startTime":179.931,"endTime":184.051,"body":"now or start thinking about based on what"},{"startTime":179.931,"endTime":184.051,"body":"you've learned from this great wealth"},{"startTime":184.051,"endTime":186.161,"body":"of knowledge with these great creators?"},{"startTime":186.496,"endTime":186.896,"body":"Yeah."},{"startTime":187.396,"endTime":191.556,"body":"there's so much about like what"},{"startTime":187.396,"endTime":191.556,"body":"creators are doing, but there have"},{"startTime":191.556,"endTime":196.551,"body":"been like some, like, I think that"},{"startTime":191.556,"endTime":196.551,"body":"common threads that people have really,"},{"startTime":196.897,"endTime":197.344,"body":"are"},{"startTime":197.344,"endTime":197.791,"body":"you"},{"startTime":199.221,"endTime":200.791,"body":"exposed and shared."},{"startTime":201.141,"endTime":205.371,"body":"And I think the, I mean, like a"},{"startTime":201.141,"endTime":205.371,"body":"couple to go over, but I think my"},{"startTime":205.371,"endTime":210.041,"body":"favorite one is building away from"},{"startTime":205.371,"endTime":210.041,"body":"the platforms, which sounds so"},{"startTime":210.051,"endTime":212.381,"body":"contradictory to what we're doing."},{"startTime":212.381,"endTime":214.761,"body":"Like I said, the here, like the"},{"startTime":212.381,"endTime":214.761,"body":"VidAction podcast is about like"},{"startTime":214.771,"endTime":216.141,"body":"using YouTube and things like that."},{"startTime":216.141,"endTime":216.541,"body":"So, yeah."},{"startTime":217.391,"endTime":221.651,"body":"YouTube and TikTok and Instagram"},{"startTime":217.391,"endTime":221.651,"body":"and all of the socialy places"},{"startTime":221.661,"endTime":224.181,"body":"that we're building audiences."},{"startTime":224.651,"endTime":227.131,"body":"And this is like the most cliche"},{"startTime":224.651,"endTime":227.131,"body":"thing that everyone always says,"},{"startTime":227.131,"endTime":228.311,"body":"like it's rented land, right?"},{"startTime":228.551,"endTime":233.031,"body":"But like they have their own really"},{"startTime":228.551,"endTime":233.031,"body":"specific agenda and their agenda isn't"},{"startTime":233.041,"endTime":234.871,"body":"really geared towards helping you."},{"startTime":235.251,"endTime":241.151,"body":"They actually have a more of a vested"},{"startTime":235.251,"endTime":241.151,"body":"interest in like making a really good user"},{"startTime":241.151,"endTime":243.321,"body":"experience, people consuming your content."},{"startTime":243.676,"endTime":246.286,"body":"Followed by a really good"},{"startTime":243.676,"endTime":246.286,"body":"advertising experience."},{"startTime":246.486,"endTime":248.496,"body":"They're not as much"},{"startTime":246.486,"endTime":248.496,"body":"worried about the creators"},{"startTime":248.496,"endTime":254.316,"body":"because the creators exist to be"},{"startTime":248.496,"endTime":254.316,"body":"thing that the people consume and"},{"startTime":254.576,"endTime":255.986,"body":"the advertisers put their money on."},{"startTime":255.986,"endTime":258.776,"body":"And so they try to say like, Oh"},{"startTime":255.986,"endTime":258.776,"body":"yeah, we care about the creators."},{"startTime":258.796,"endTime":261.996,"body":"I'm not saying that they don't,"},{"startTime":258.796,"endTime":261.996,"body":"but they have an obligation to"},{"startTime":261.996,"endTime":263.606,"body":"those other things that are first."},{"startTime":263.846,"endTime":266.946,"body":"So when you're creating away from"},{"startTime":263.846,"endTime":266.946,"body":"the platform, it's really important."},{"startTime":267.396,"endTime":267.896,"body":"Oh, yeah."},{"startTime":274.926,"endTime":275.656,"body":"All of them."},{"startTime":276.076,"endTime":276.606,"body":"All, of them."},{"startTime":276.616,"endTime":281.046,"body":"There's not a platform out there that's"},{"startTime":276.616,"endTime":281.046,"body":"not like, Oh, I have to have shareholders."},{"startTime":281.046,"endTime":281.966,"body":"I have marketers."},{"startTime":281.996,"endTime":286.846,"body":"I have marketing budgets that like, like"},{"startTime":281.996,"endTime":286.846,"body":"people are advertising on my platform"},{"startTime":287.076,"endTime":291.916,"body":"and we have to make really good user"},{"startTime":287.076,"endTime":291.916,"body":"experiences that have a advertising"},{"startTime":291.916,"endTime":293.346,"body":"like underlying component to it."},{"startTime":293.616,"endTime":297.436,"body":"And so the creator experience is"},{"startTime":293.616,"endTime":297.436,"body":"often like, while it is something"},{"startTime":297.436,"endTime":302.066,"body":"that they do take into consideration,"},{"startTime":297.436,"endTime":302.066,"body":"still not their number one priority."},{"startTime":302.706,"endTime":303.576,"body":"And I think just."},{"startTime":303.736,"endTime":305.136,"body":"Business transparency."},{"startTime":305.556,"endTime":309.506,"body":"When we're talking about though, like with"},{"startTime":305.556,"endTime":309.506,"body":"platforms, like the thing that causes the"},{"startTime":309.516,"endTime":315.886,"body":"issue for the creators themselves is that"},{"startTime":309.516,"endTime":315.886,"body":"they can change things and it affects us."},{"startTime":315.916,"endTime":320.536,"body":"We have no say, we don't have any"},{"startTime":315.916,"endTime":320.536,"body":"control over what is being done."},{"startTime":321.006,"endTime":322.946,"body":"And so it makes things more difficult."},{"startTime":322.966,"endTime":327.926,"body":"Like, so for me, for example, I"},{"startTime":322.966,"endTime":327.926,"body":"was having really great trajectory"},{"startTime":327.926,"endTime":329.416,"body":"and growth for my YouTube channel."},{"startTime":329.756,"endTime":330.526,"body":"And then."},{"startTime":331.081,"endTime":333.881,"body":"And a lot of that was through COVID,"},{"startTime":331.081,"endTime":333.881,"body":"which I can understand, like once COVID"},{"startTime":333.881,"endTime":337.051,"body":"was over and people were like out of this"},{"startTime":333.881,"endTime":337.051,"body":"whole, like, I don't want to be on the"},{"startTime":337.051,"endTime":341.311,"body":"computer anymore era, like I expected"},{"startTime":337.051,"endTime":341.311,"body":"there to be a dip, but from like where"},{"startTime":341.311,"endTime":346.481,"body":"I was cruising for two years, sitting"},{"startTime":341.311,"endTime":346.481,"body":"between like 80,000 and 100,000 views per"},{"startTime":346.481,"endTime":352.201,"body":"month, I'm now averaging somewhere between"},{"startTime":346.481,"endTime":352.201,"body":"30-35,000 views per month on my content."},{"startTime":352.761,"endTime":355.891,"body":"For no other reason than, I don't know,"},{"startTime":356.221,"endTime":359.661,"body":"and even like YouTube can't answer it,"},{"startTime":356.221,"endTime":359.661,"body":"YouTube experts can't answer it, and we've"},{"startTime":359.661,"endTime":363.881,"body":"seen that across the board with the, with"},{"startTime":359.661,"endTime":363.881,"body":"a lot of creators, especially looking like"},{"startTime":363.881,"endTime":365.691,"body":"what I do, which is the education space."},{"startTime":366.031,"endTime":371.086,"body":"We also have things out of control, like"},{"startTime":366.031,"endTime":371.086,"body":"once, and what really Pushed my viewership"},{"startTime":371.086,"endTime":373.366,"body":"down was the introduction of Shorts."},{"startTime":373.566,"endTime":377.546,"body":"And Shorts is supposed to be this like"},{"startTime":373.566,"endTime":377.546,"body":"amazing thing that allows for us to be"},{"startTime":377.546,"endTime":381.606,"body":"really great and get lots of traffic, but"},{"startTime":377.546,"endTime":381.606,"body":"it's a totally separate viewing experience"},{"startTime":381.966,"endTime":386.916,"body":"and it also took away advertising"},{"startTime":381.966,"endTime":386.916,"body":"budgets from the long form creators."},{"startTime":386.926,"endTime":391.276,"body":"So even though there are creators"},{"startTime":386.926,"endTime":391.276,"body":"that have never had more views before"},{"startTime":391.276,"endTime":394.686,"body":"in their life, their AdSense is"},{"startTime":391.276,"endTime":394.686,"body":"still less than what it used to be."},{"startTime":395.036,"endTime":395.926,"body":"And a part of that."},{"startTime":396.136,"endTime":400.966,"body":"We saw that big drop happen when Shorts"},{"startTime":396.136,"endTime":400.966,"body":"monetization kicked into place in February"},{"startTime":400.966,"endTime":404.946,"body":"2023, and it just continued to kind"},{"startTime":400.966,"endTime":404.946,"body":"of be stagnant, which is frustrating"},{"startTime":404.956,"endTime":408.836,"body":"because Shorts monetization still"},{"startTime":404.956,"endTime":408.836,"body":"hasn't, like, figured out its way either."},{"startTime":409.136,"endTime":416.256,"body":"So, The reason it's important to build"},{"startTime":409.136,"endTime":416.256,"body":"away from the platform is because if"},{"startTime":416.276,"endTime":422.626,"body":"you can't control what those platforms"},{"startTime":416.276,"endTime":422.626,"body":"are going to do, and so by taking that"},{"startTime":422.656,"endTime":427.016,"body":"audience, so it's like you want to use"},{"startTime":422.656,"endTime":427.016,"body":"the platforms as the top of your funnel,"},{"startTime":427.076,"endTime":430.646,"body":"like as a marketer, like I love the"},{"startTime":427.076,"endTime":430.646,"body":"funnel, and Use that as like the top"},{"startTime":430.646,"endTime":434.746,"body":"of the funnel to attract them in, prove"},{"startTime":430.646,"endTime":434.746,"body":"your expertise, get their attention, and"},{"startTime":434.746,"endTime":439.076,"body":"then you want to take them to someplace"},{"startTime":434.746,"endTime":439.076,"body":"you can control, like an email list, a"},{"startTime":439.076,"endTime":444.506,"body":"membership, a text messaging, something or"},{"startTime":439.076,"endTime":444.506,"body":"other, like a place where you can control"},{"startTime":444.976,"endTime":449.966,"body":"when you get to talk to your audience"},{"startTime":444.976,"endTime":449.966,"body":"and them getting to see your content."},{"startTime":450.051,"endTime":455.481,"body":"So to, step back and talk about"},{"startTime":450.051,"endTime":455.481,"body":"what you said, a moment here, for"},{"startTime":455.481,"endTime":458.391,"body":"people, you know, for some people"},{"startTime":455.481,"endTime":458.391,"body":"they totally know what funnels mean"},{"startTime":458.391,"endTime":460.251,"body":"and some are new to the concept, but"},{"startTime":460.431,"endTime":464.031,"body":"a funnel just means the idea"},{"startTime":460.431,"endTime":464.031,"body":"is that the broadest number of"},{"startTime":464.036,"endTime":467.541,"body":"people start at the top, meaning"},{"startTime":464.036,"endTime":467.541,"body":"they're in being introduced to you."},{"startTime":467.661,"endTime":472.341,"body":"And then the people who are more"},{"startTime":467.661,"endTime":472.341,"body":"and more interested continue on."},{"startTime":472.341,"endTime":476.001,"body":"And that funnel, just like a"},{"startTime":472.341,"endTime":476.001,"body":"normal funnel that you might pour"},{"startTime":476.001,"endTime":478.341,"body":"water or gas in or whatever it is."},{"startTime":479.866,"endTime":484.336,"body":"That becomes a smaller group of people"},{"startTime":479.866,"endTime":484.336,"body":"as they get interested and then they"},{"startTime":484.346,"endTime":488.776,"body":"finally do become a customer or a"},{"startTime":484.346,"endTime":488.776,"body":"member or whatever, and that's a"},{"startTime":488.776,"endTime":493.036,"body":"smaller subset so that when we say"},{"startTime":488.776,"endTime":493.036,"body":"top of funnel, we just mean people"},{"startTime":493.036,"endTime":494.866,"body":"who have just been introduced to you."},{"startTime":495.196,"endTime":496.126,"body":"And are"},{"startTime":497.106,"endTime":498.306,"body":"It's definitely a V, right?"},{"startTime":498.306,"endTime":502.346,"body":"We attract a lot of people into the top"},{"startTime":498.306,"endTime":502.346,"body":"and then slowly it comes down and it"},{"startTime":502.346,"endTime":504.376,"body":"gets a little slower and it trickles in."},{"startTime":504.796,"endTime":508.086,"body":"And you know, trying to do from like,"},{"startTime":504.796,"endTime":508.086,"body":"when we think of it from a business"},{"startTime":508.086,"endTime":511.456,"body":"perspective, we're trying to turn"},{"startTime":508.086,"endTime":511.456,"body":"those people into buying customers."},{"startTime":511.856,"endTime":512.296,"body":"And."},{"startTime":512.871,"endTime":516.911,"body":"You know, I think if I would say like"},{"startTime":512.871,"endTime":516.911,"body":"my second thing that, you know, it's"},{"startTime":516.911,"endTime":521.141,"body":"important for people to understand, I"},{"startTime":516.911,"endTime":521.141,"body":"knew this going into the podcast, and it"},{"startTime":521.161,"endTime":523.591,"body":"definitely gets reinforced, and it's that"},{"startTime":523.971,"endTime":526.713,"body":"As a YouTuber, you need to make"},{"startTime":523.971,"endTime":526.713,"body":"sure that you're approaching what"},{"startTime":526.713,"endTime":528.142,"body":"you're doing like a business."},{"startTime":528.145,"endTime":532.775,"body":"You need to remember when you're going"},{"startTime":528.145,"endTime":532.775,"body":"into content creation, you're going"},{"startTime":532.775,"endTime":535.895,"body":"to reach a point in what you're doing"},{"startTime":532.775,"endTime":535.895,"body":"where you're going to start asking"},{"startTime":535.895,"endTime":539.527,"body":"yourself questions about money, and"},{"startTime":535.895,"endTime":539.527,"body":"is this worth doing, is this something"},{"startTime":539.527,"endTime":543.507,"body":"I can like invest in, like what's my"},{"startTime":539.527,"endTime":543.507,"body":"growth look like, my taxes are getting"},{"startTime":543.507,"endTime":546.937,"body":"weird, like there's all these little"},{"startTime":543.507,"endTime":546.937,"body":"things that start to step into place..."},{"startTime":547.287,"endTime":551.242,"body":"that, you have to ask yourself to"},{"startTime":547.287,"endTime":551.242,"body":"it, ultimately be like, is this going"},{"startTime":551.242,"endTime":554.962,"body":"to be something I do long term that"},{"startTime":551.242,"endTime":554.962,"body":"can be financially lucrative for me?"},{"startTime":555.192,"endTime":559.162,"body":"And I'm taking it from hobby"},{"startTime":555.192,"endTime":559.162,"body":"or project into the next step?"},{"startTime":559.422,"endTime":561.592,"body":"Or am I just going to"},{"startTime":559.422,"endTime":561.592,"body":"continue this as the hobby?"},{"startTime":561.592,"endTime":566.102,"body":"And the vast majority of people, when"},{"startTime":561.592,"endTime":566.102,"body":"they go hobby, it's not sustainable."},{"startTime":566.102,"endTime":569.212,"body":"It's inconsistent, and it's"},{"startTime":566.102,"endTime":569.212,"body":"nothing they can really rely on."},{"startTime":569.522,"endTime":572.902,"body":"So what we're interested in"},{"startTime":569.522,"endTime":572.902,"body":"doing is building this up from"},{"startTime":572.902,"endTime":574.462,"body":"the beginning as a business."},{"startTime":574.747,"endTime":578.267,"body":"And I'm not talking about things like,"},{"startTime":574.747,"endTime":578.267,"body":"like, you know, establishing your"},{"startTime":578.267,"endTime":584.177,"body":"business as like an LLC or all of"},{"startTime":578.267,"endTime":584.177,"body":"those like, like legally, attorney,"},{"startTime":584.467,"endTime":586.157,"body":"accountant, like sorts of things."},{"startTime":586.497,"endTime":589.677,"body":"I'm talking about, really"},{"startTime":586.497,"endTime":589.677,"body":"sitting down and looking at"},{"startTime":589.897,"endTime":592.567,"body":"what you're going to create on"},{"startTime":589.897,"endTime":592.567,"body":"YouTube, knowing who you're talking"},{"startTime":592.567,"endTime":596.307,"body":"to, knowing what you're going to"},{"startTime":592.567,"endTime":596.307,"body":"sell to them ultimately, and what"},{"startTime":596.307,"endTime":600.417,"body":"your long term like one to three"},{"startTime":596.307,"endTime":600.417,"body":"year goals are with your channel that"},{"startTime":600.417,"endTime":605.297,"body":"are linked to income versus being"},{"startTime":600.417,"endTime":605.297,"body":"linked to like views and subscribers."},{"startTime":606.211,"endTime":613.701,"body":"Right, so tip one was try to build"},{"startTime":606.211,"endTime":613.701,"body":"additional platforms that you own like"},{"startTime":613.731,"endTime":616.211,"body":"email or text or membership to get people."},{"startTime":616.716,"endTime":622.706,"body":"Off of YouTube, once they've become"},{"startTime":616.716,"endTime":622.706,"body":"fans, the next thing is understanding"},{"startTime":622.706,"endTime":626.966,"body":"that you should be thinking of this as"},{"startTime":622.706,"endTime":626.966,"body":"a business, not necessarily setting up"},{"startTime":626.966,"endTime":631.836,"body":"all the finances and bookkeeping, but"},{"startTime":626.966,"endTime":631.836,"body":"thinking what you want to sell, why you"},{"startTime":631.836,"endTime":639.156,"body":"want to sell it, why is this a good niche"},{"startTime":631.836,"endTime":639.156,"body":"to sell in, and, also, and also, as you've"},{"startTime":639.156,"endTime":646.371,"body":"said on your recent podcast episode,"},{"startTime":639.156,"endTime":646.371,"body":"is, thinking about getting people on"},{"startTime":646.371,"endTime":650.731,"body":"that list, that email list, is part of"},{"startTime":646.371,"endTime":650.731,"body":"thinking about this as a business because"},{"startTime":650.931,"endTime":655.471,"body":"even if you're not selling anything"},{"startTime":650.931,"endTime":655.471,"body":"today, that interaction, that owned"},{"startTime":655.581,"endTime":658.451,"body":"relationship, you can sell to them later."},{"startTime":658.957,"endTime":659.777,"body":"hundred percent."},{"startTime":659.777,"endTime":660.097,"body":"Yeah."},{"startTime":660.097,"endTime":664.327,"body":"So you want to make sure that whatever"},{"startTime":660.097,"endTime":664.327,"body":"you do, and when you approach this,"},{"startTime":664.347,"endTime":667.337,"body":"like when you think about it, like how,"},{"startTime":664.347,"endTime":667.337,"body":"like I am, like I'm a business owner."},{"startTime":667.807,"endTime":671.737,"body":"First, I got into YouTube because I"},{"startTime":667.807,"endTime":671.737,"body":"needed to get leads to my business"},{"startTime":671.737,"endTime":674.637,"body":"when my husband was in the Air Force"},{"startTime":671.737,"endTime":674.637,"body":"at the time we got stationed overseas."},{"startTime":674.647,"endTime":677.277,"body":"Like it's a whole thing and I"},{"startTime":674.647,"endTime":677.277,"body":"talk about it in great deal,"},{"startTime":677.837,"endTime":679.417,"body":"on The Funded YouTuber Podcast."},{"startTime":679.417,"endTime":685.337,"body":"But, It's easier for me to think about"},{"startTime":679.417,"endTime":685.337,"body":"this from like, because I am a business"},{"startTime":685.357,"endTime":689.977,"body":"and I have business like things in place"},{"startTime":685.357,"endTime":689.977,"body":"and yet generally people in the education"},{"startTime":689.977,"endTime":691.777,"body":"space, that's kind of how I operate."},{"startTime":691.927,"endTime":696.567,"body":"Even from the entertainment perspective,"},{"startTime":691.927,"endTime":696.567,"body":"it is really important to think that"},{"startTime":696.567,"endTime":697.667,"body":"like even if you're doing something like"},{"startTime":697.667,"endTime":701.027,"body":"if you're like a vlogger of some"},{"startTime":697.667,"endTime":701.027,"body":"kind, if you're in gaming of some"},{"startTime":701.027,"endTime":703.727,"body":"kind, if like you're just in like"},{"startTime":701.027,"endTime":703.727,"body":"entertainment and you're trying to like"},{"startTime":703.727,"endTime":710.062,"body":"do like game show or just fun stuff,"},{"startTime":703.727,"endTime":710.062,"body":"you still should have a way of to"},{"startTime":710.092,"endTime":713.422,"body":"communicate with your audience beyond"},{"startTime":710.092,"endTime":713.422,"body":"what you're posting on these platforms."},{"startTime":713.822,"endTime":717.282,"body":"It might be a little bit more work to"},{"startTime":713.822,"endTime":717.282,"body":"get those people over there because"},{"startTime":717.282,"endTime":721.472,"body":"it's what they're used to, but it"},{"startTime":717.282,"endTime":721.472,"body":"still doesn't mean it's not necessary."},{"startTime":721.472,"endTime":724.722,"body":"And so, you know, creating something"},{"startTime":721.472,"endTime":724.722,"body":"that's like a freebie of some kind, or"},{"startTime":724.982,"endTime":728.642,"body":"literally just starting like a Patreon,"},{"startTime":724.982,"endTime":728.642,"body":"like it doesn't have to be a paid thing."},{"startTime":728.652,"endTime":733.592,"body":"You could offer like a one, a free or"},{"startTime":728.652,"endTime":733.592,"body":"a $1 Patreon, something like that, to"},{"startTime":733.602,"endTime":738.027,"body":"get people to come over and like, have"},{"startTime":733.602,"endTime":738.027,"body":"early access or get extra behind the"},{"startTime":738.027,"endTime":742.657,"body":"scenes or get like the unedited video or"},{"startTime":738.027,"endTime":742.657,"body":"like have a weekly or monthly chat like"},{"startTime":742.657,"endTime":746.747,"body":"there's ways to incentives that you can"},{"startTime":742.657,"endTime":746.747,"body":"offer to people but you have to really"},{"startTime":746.757,"endTime":750.087,"body":"think no matter what kind of creator"},{"startTime":746.757,"endTime":750.087,"body":"you are no matter what you're talking"},{"startTime":750.097,"endTime":754.727,"body":"about you have to have a way to get"},{"startTime":750.097,"endTime":754.727,"body":"people to a platform that you control."},{"startTime":755.972,"endTime":760.602,"body":"And by a platform you control it just"},{"startTime":755.972,"endTime":760.602,"body":"like an email, a membership where you can"},{"startTime":760.602,"endTime":761.892,"body":"control communication with your audience."},{"startTime":761.932,"endTime":765.932,"body":"Because all of the algorithms"},{"startTime":761.932,"endTime":765.932,"body":"are currently designed to,"},{"startTime":766.302,"endTime":767.612,"body":"like it's kind of forgettable."},{"startTime":767.612,"endTime":770.622,"body":"I think about people like all the"},{"startTime":767.612,"endTime":770.622,"body":"followers that people that you follow"},{"startTime":770.842,"endTime":774.182,"body":"or all the subscribers that you,"},{"startTime":770.842,"endTime":774.182,"body":"places you have subscribed, you don't"},{"startTime":774.182,"endTime":777.332,"body":"see what they're doing all the time"},{"startTime":774.182,"endTime":777.332,"body":"because it's not based on whether I"},{"startTime":777.332,"endTime":779.382,"body":"hit follow, therefore I see everything."},{"startTime":779.602,"endTime":782.782,"body":"It's based on what your viewer"},{"startTime":779.602,"endTime":782.782,"body":"behavior is and as your viewer"},{"startTime":782.782,"endTime":785.652,"body":"behavior change, you can fall off."},{"startTime":785.791,"endTime":788.811,"body":"and just to recap what you just said, the,"},{"startTime":788.911,"endTime":794.741,"body":"just because someone's a subscriber,"},{"startTime":788.911,"endTime":794.741,"body":"Even if someone's a subscriber and"},{"startTime":794.741,"endTime":800.241,"body":"gets notified, and even if they"},{"startTime":794.741,"endTime":800.241,"body":"watch your videos frequently, that"},{"startTime":800.241,"endTime":804.211,"body":"doesn't mean that they're going"},{"startTime":800.241,"endTime":804.211,"body":"to be served that video again."},{"startTime":804.221,"endTime":808.501,"body":"So, what you're saying is when you send"},{"startTime":804.221,"endTime":808.501,"body":"them an email, or maybe, you know, a lot"},{"startTime":808.501,"endTime":813.621,"body":"of these email platforms now, they have"},{"startTime":808.501,"endTime":813.621,"body":"text platforms associated with them, so,"},{"startTime":814.116,"endTime":820.326,"body":"your viewership may be much more text"},{"startTime":814.116,"endTime":820.326,"body":"oriented than email oriented, but the idea"},{"startTime":821.296,"endTime":826.766,"body":"that you can, with this owned platform,"},{"startTime":821.296,"endTime":826.766,"body":"remind them about all the great stuff"},{"startTime":826.786,"endTime":831.696,"body":"you're doing and engage with them so that"},{"startTime":826.786,"endTime":831.696,"body":"maybe they get a link directly from this,"},{"startTime":831.996,"endTime":837.546,"body":"or they're just going to do a search"},{"startTime":831.996,"endTime":837.546,"body":"for you when they return to the platform"},{"startTime":837.561,"endTime":840.121,"body":"will go directly to your membership."},{"startTime":840.461,"endTime":846.161,"body":"Now, when you say off platform, what,"},{"startTime":840.461,"endTime":846.161,"body":"just to summarize what you said in the"},{"startTime":846.161,"endTime":851.611,"body":"first tip is that whether it's TikTok"},{"startTime":846.161,"endTime":851.611,"body":"or Instagram or YouTube, that's not"},{"startTime":851.611,"endTime":857.621,"body":"something you own, but something that you"},{"startTime":851.611,"endTime":857.621,"body":"do own is email membership text, right?"},{"startTime":857.802,"endTime":858.512,"body":"Yes."},{"startTime":858.941,"endTime":864.071,"body":"Okay, and so the third awesome"},{"startTime":858.941,"endTime":864.071,"body":"tip from Desiree Martinez of"},{"startTime":864.071,"endTime":866.321,"body":"The Funded YouTuber is...?"},{"startTime":867.722,"endTime":870.302,"body":"So one of the things that"},{"startTime":871.602,"endTime":875.802,"body":"is so appealing about being a creator"},{"startTime":871.602,"endTime":875.802,"body":"is that you get to work for yourself"},{"startTime":875.802,"endTime":880.472,"body":"and you get to control your income,"},{"startTime":875.802,"endTime":880.472,"body":"but when so many people rely on only"},{"startTime":880.472,"endTime":886.762,"body":"one, maybe two streams of income and"},{"startTime":880.472,"endTime":886.762,"body":"like commonly things like AdSense and"},{"startTime":886.762,"endTime":892.592,"body":"sponsorships, you're setting yourself up"},{"startTime":886.762,"endTime":892.592,"body":"for a lot of scary times and a lot of,"},{"startTime":894.252,"endTime":895.572,"body":"it's, you might as well have like a job."},{"startTime":895.582,"endTime":896.502,"body":"Like that's how I look at it."},{"startTime":896.582,"endTime":899.002,"body":"Like if you only have one stream of"},{"startTime":896.582,"endTime":899.002,"body":"income, you might as well have a job."},{"startTime":899.012,"endTime":903.602,"body":"And you know that you don't control"},{"startTime":899.012,"endTime":903.602,"body":"your job any more than you can control"},{"startTime":903.602,"endTime":906.832,"body":"what happens with your AdSense or if a"},{"startTime":903.602,"endTime":906.832,"body":"sponsor goes away or something like that."},{"startTime":906.842,"endTime":907.112,"body":"Like"},{"startTime":907.672,"endTime":911.997,"body":"I just had a sponsor relationship"},{"startTime":907.672,"endTime":911.997,"body":"end, for nothing that I was doing."},{"startTime":912.007,"endTime":918.017,"body":"The company was sold to another"},{"startTime":912.007,"endTime":918.017,"body":"company in another country and they"},{"startTime":918.017,"endTime":921.697,"body":"are literally severing all of their"},{"startTime":918.017,"endTime":921.697,"body":"relationships and firing everybody"},{"startTime":921.697,"endTime":922.827,"body":"at the company that works in America."},{"startTime":923.047,"endTime":925.647,"body":"Like it's literally like"},{"startTime":923.047,"endTime":925.647,"body":"a four year relationship."},{"startTime":925.647,"endTime":927.692,"body":"Just like, up and spoke for no reason."},{"startTime":927.702,"endTime":931.632,"body":"Like, and while it's not like a big part"},{"startTime":927.702,"endTime":931.632,"body":"of my income, it was still like, you know,"},{"startTime":931.632,"endTime":935.262,"body":"1500 bucks I could count on every single"},{"startTime":931.632,"endTime":935.262,"body":"month and I don't have that anymore."},{"startTime":935.272,"endTime":935.572,"body":"Right?"},{"startTime":935.952,"endTime":939.122,"body":"So you never know when it's going"},{"startTime":935.952,"endTime":939.122,"body":"to go away or what can happen."},{"startTime":939.122,"endTime":944.992,"body":"So when you diversify your income, it"},{"startTime":939.122,"endTime":944.992,"body":"allows for you to really look at what"},{"startTime":945.262,"endTime":948.542,"body":"you are doing and what you have to offer."},{"startTime":949.282,"endTime":953.572,"body":"And Figure out how you can get different"},{"startTime":949.282,"endTime":953.572,"body":"streams of income to add up to like"},{"startTime":953.572,"endTime":954.752,"body":"what you're doing in different parts."},{"startTime":954.752,"endTime":956.992,"body":"That way if one goes away,"},{"startTime":954.752,"endTime":956.992,"body":"it's not as devastating."},{"startTime":957.002,"endTime":957.282,"body":"So"},{"startTime":958.611,"endTime":960.641,"body":"run through a list of,"},{"startTime":958.611,"endTime":960.641,"body":"like, what someone can do."},{"startTime":960.641,"endTime":963.151,"body":"There's ad revenue, there's"},{"startTime":960.641,"endTime":963.151,"body":"sponsorships, they could build"},{"startTime":963.151,"endTime":964.601,"body":"products, they could have memberships."},{"startTime":964.601,"endTime":965.101,"body":"What else?"},{"startTime":965.622,"endTime":969.522,"body":"You can also have affiliates, you"},{"startTime":965.622,"endTime":969.522,"body":"can have a service, coaching, you can"},{"startTime":969.532,"endTime":973.002,"body":"have merchandise, you can develop a"},{"startTime":969.532,"endTime":973.002,"body":"physical product, you can syndicate"},{"startTime":973.002,"endTime":977.892,"body":"your content, you can do UGC which is"},{"startTime":973.002,"endTime":977.892,"body":"user generated content where you're"},{"startTime":977.892,"endTime":980.052,"body":"creating content for other brands."},{"startTime":982.142,"endTime":984.732,"body":"Get like paid to speak and travel."},{"startTime":984.772,"endTime":987.072,"body":"There's funding options"},{"startTime":984.772,"endTime":987.072,"body":"that are available to you."},{"startTime":987.072,"endTime":991.382,"body":"So like with Gigastar, which is"},{"startTime":987.072,"endTime":991.382,"body":"presenting sponsor for the Funding"},{"startTime":991.382,"endTime":995.852,"body":"YouTuber podcast, it's where you're"},{"startTime":991.382,"endTime":995.852,"body":"able to get investment capital into"},{"startTime":995.912,"endTime":1000.917,"body":"your your YouTube brand to help you"},{"startTime":995.912,"endTime":1000.917,"body":"take your business to the next level."},{"startTime":1001.547,"endTime":1002.137,"body":"Yeah."},{"startTime":1002.147,"endTime":1004.907,"body":"So, I mean, you know, there's other"},{"startTime":1002.147,"endTime":1004.907,"body":"things that you can do that are"},{"startTime":1004.907,"endTime":1006.337,"body":"kind of like quirky or different."},{"startTime":1006.347,"endTime":1013.007,"body":"Like how can I diversify what I'm doing"},{"startTime":1006.347,"endTime":1013.007,"body":"so that I can not have a, not get trapped"},{"startTime":1013.007,"endTime":1017.117,"body":"in what I'm doing with my income so"},{"startTime":1013.007,"endTime":1017.117,"body":"that I can make money while asleep."},{"startTime":1017.427,"endTime":1022.307,"body":"So that I always have steady stream"},{"startTime":1017.427,"endTime":1022.307,"body":"coming in and I'm able to really just"},{"startTime":1024.667,"endTime":1029.812,"body":"not have to worry about where my money"},{"startTime":1024.667,"endTime":1029.812,"body":"is coming from in the same way, like if"},{"startTime":1029.812,"endTime":1031.592,"body":"I have a job and I get fired from it."},{"startTime":1031.881,"endTime":1033.971,"body":"So we had number one."},{"startTime":1034.491,"endTime":1040.101,"body":"Number one tip from Desiree Martinez"},{"startTime":1034.491,"endTime":1040.101,"body":"of The Funded YouTuber was own."},{"startTime":1040.101,"endTime":1044.391,"body":"Find a way of owning more of your"},{"startTime":1040.101,"endTime":1044.391,"body":"audience, getting people that you"},{"startTime":1044.391,"endTime":1046.371,"body":"still want to them to be on YouTube."},{"startTime":1046.371,"endTime":1049.581,"body":"You don't want to necessarily drive"},{"startTime":1046.371,"endTime":1049.581,"body":"them off every single time, but make"},{"startTime":1049.581,"endTime":1053.751,"body":"sure you're moving some people from the"},{"startTime":1049.581,"endTime":1053.751,"body":"beginning to being an owned audience"},{"startTime":1053.751,"endTime":1055.551,"body":"on email and text and so forth."},{"startTime":1055.551,"endTime":1056.091,"body":"Membership."},{"startTime":1057.291,"endTime":1059.531,"body":"Tip number two, think"},{"startTime":1057.291,"endTime":1059.531,"body":"about it as a business."},{"startTime":1059.581,"endTime":1063.381,"body":"Tip number three, part of that"},{"startTime":1059.581,"endTime":1063.381,"body":"business is having more than one"},{"startTime":1063.411,"endTime":1065.851,"body":"income stream at any given time."},{"startTime":1066.531,"endTime":1068.761,"body":"Tip number four is...?"},{"startTime":1069.022,"endTime":1071.372,"body":"Have a clear buyer persona."},{"startTime":1071.772,"endTime":1075.082,"body":"So this is like, you know, what we"},{"startTime":1071.772,"endTime":1075.082,"body":"kind of talk about in the YouTube"},{"startTime":1075.082,"endTime":1076.762,"body":"space is like know who your viewer is."},{"startTime":1076.772,"endTime":1078.262,"body":"Like who's watching your content."},{"startTime":1078.982,"endTime":1082.312,"body":"marketing we call it like"},{"startTime":1078.982,"endTime":1082.312,"body":"building like your avatar."},{"startTime":1083.007,"endTime":1086.307,"body":"And buyer persona is another,"},{"startTime":1083.007,"endTime":1086.307,"body":"like, way of talking about that."},{"startTime":1086.327,"endTime":1090.677,"body":"And the reason I'm saying buyer"},{"startTime":1086.327,"endTime":1090.677,"body":"persona rather than viewer is because,"},{"startTime":1090.677,"endTime":1093.707,"body":"again, we're thinking about our"},{"startTime":1090.677,"endTime":1093.707,"body":"YouTube channel like a business."},{"startTime":1093.957,"endTime":1099.327,"body":"We're diversifying how our income works"},{"startTime":1093.957,"endTime":1099.327,"body":"and we need to know very simply who do we"},{"startTime":1099.327,"endTime":1102.087,"body":"want to buy from us, not just watch us?"},{"startTime":1102.087,"endTime":1105.807,"body":"So, you know, like we're talking about the"},{"startTime":1102.087,"endTime":1105.807,"body":"funnel, we have people that attract it."},{"startTime":1105.847,"endTime":1108.007,"body":"We have the people that we"},{"startTime":1105.847,"endTime":1108.007,"body":"attract and we have the people"},{"startTime":1108.007,"endTime":1109.277,"body":"that we convert into buyers."},{"startTime":1109.667,"endTime":1111.567,"body":"And so who is it that buys from you?"},{"startTime":1111.577,"endTime":1115.787,"body":"So for with my YouTube channel, who I'm"},{"startTime":1111.577,"endTime":1115.787,"body":"looking to buy from, have buy for me,"},{"startTime":1116.157,"endTime":1121.147,"body":"are going to be business owners are going"},{"startTime":1116.157,"endTime":1121.147,"body":"to be people that are service providers"},{"startTime":1121.167,"endTime":1125.677,"body":"in the tech space, education, like that"},{"startTime":1121.167,"endTime":1125.677,"body":"kind of thing, who are doing all of"},{"startTime":1125.677,"endTime":1130.397,"body":"these things in their business and they"},{"startTime":1125.677,"endTime":1130.397,"body":"haven't set aside someone to do their"},{"startTime":1130.397,"endTime":1132.437,"body":"marketing very specifically for them."},{"startTime":1132.477,"endTime":1134.957,"body":"And so they want their"},{"startTime":1132.477,"endTime":1134.957,"body":"marketing done for them."},{"startTime":1135.197,"endTime":1138.417,"body":"They want someone that handles like all"},{"startTime":1135.197,"endTime":1138.417,"body":"the communication and they figure out"},{"startTime":1138.417,"endTime":1140.957,"body":"like what buying looks like for them."},{"startTime":1141.247,"endTime":1142.807,"body":"Like do I do ads?"},{"startTime":1142.807,"endTime":1145.087,"body":"Do I sponsor this local event?"},{"startTime":1145.232,"endTime":1150.132,"body":"Do I need to wrap my vehicle, like, you"},{"startTime":1145.232,"endTime":1150.132,"body":"know, managing, like all that stuff."},{"startTime":1150.132,"endTime":1154.892,"body":"So those are my perfect customers, for me,"},{"startTime":1150.132,"endTime":1154.892,"body":"those people that I want to buy from me."},{"startTime":1155.292,"endTime":1160.982,"body":"The Funded YouTuber, their buyer persona"},{"startTime":1155.292,"endTime":1160.982,"body":"is a YouTuber who is looking to take"},{"startTime":1160.982,"endTime":1162.652,"body":"their YouTube channel to the next level."},{"startTime":1162.852,"endTime":1167.042,"body":"They probably are somewhere in the"},{"startTime":1162.852,"endTime":1167.042,"body":"50,000 to 200,000 subscriber range."},{"startTime":1167.042,"endTime":1174.842,"body":"If not more, they make over 25,000 in"},{"startTime":1167.042,"endTime":1174.842,"body":"annually in YouTube AdSense revenue."},{"startTime":1174.842,"endTime":1176.142,"body":"That's so specific."},{"startTime":1176.161,"endTime":1177.501,"body":"It's so specific."},{"startTime":1178.371,"endTime":1182.701,"body":"By getting specific, by making"},{"startTime":1178.371,"endTime":1182.701,"body":"certain parameters, you also"},{"startTime":1182.721,"endTime":1183.951,"body":"throw away certain people."},{"startTime":1183.951,"endTime":1184.641,"body":"You're not throwing away."},{"startTime":1184.681,"endTime":1185.411,"body":"That's the wrong word."},{"startTime":1185.651,"endTime":1188.631,"body":"You seg separate out people."},{"startTime":1189.122,"endTime":1190.342,"body":"It unqualifies them."},{"startTime":1190.352,"endTime":1195.842,"body":"Like there's a, website and I would"},{"startTime":1190.352,"endTime":1195.842,"body":"say, a business called Adobaro."},{"startTime":1195.842,"endTime":1201.392,"body":"Adobaro is a Korean based, Adobaro"},{"startTime":1195.842,"endTime":1201.392,"body":"is a Korean based company that"},{"startTime":1201.402,"endTime":1204.972,"body":"helps you repurpose your existing"},{"startTime":1201.402,"endTime":1204.972,"body":"content stuff you've already made"},{"startTime":1205.252,"endTime":1207.572,"body":"onto Chinese social networks."},{"startTime":1207.652,"endTime":1207.872,"body":"So you're"},{"startTime":1207.982,"endTime":1208.762,"body":"is that spelled?"},{"startTime":1208.786,"endTime":1209.716,"body":"Adobaro?"},{"startTime":1210.146,"endTime":1210.916,"body":"Adobaro."},{"startTime":1211.182,"endTime":1216.672,"body":"It allows for you to expand,"},{"startTime":1211.182,"endTime":1216.672,"body":"your, digital footprint."},{"startTime":1216.922,"endTime":1219.672,"body":"You're, you have a lot of more"},{"startTime":1216.922,"endTime":1219.672,"body":"sponsorship opportunities, but when"},{"startTime":1219.672,"endTime":1223.422,"body":"you go through Adobaro, you qualify"},{"startTime":1219.672,"endTime":1223.422,"body":"for the creator funds of all of those"},{"startTime":1223.422,"endTime":1226.832,"body":"social networks from video number one,"},{"startTime":1223.422,"endTime":1226.832,"body":"rather than having to go through the"},{"startTime":1226.832,"endTime":1230.802,"body":"qualification because you've, because"},{"startTime":1226.832,"endTime":1230.802,"body":"that company has built that relationship"},{"startTime":1230.802,"endTime":1232.392,"body":"with the, with those social networks."},{"startTime":1232.392,"endTime":1234.972,"body":"So it allows for you to have a"},{"startTime":1232.392,"endTime":1234.972,"body":"lot more income opportunities."},{"startTime":1234.992,"endTime":1239.267,"body":"So it's about Like, being aware of"},{"startTime":1234.992,"endTime":1239.267,"body":"what's going on and, like, what is"},{"startTime":1239.267,"endTime":1243.477,"body":"happening, like, you know, in this"},{"startTime":1239.267,"endTime":1243.477,"body":"era of, like, TikTok is going away and"},{"startTime":1243.477,"endTime":1246.907,"body":"getting banned and YouTube's in this"},{"startTime":1243.477,"endTime":1246.907,"body":"weird place with shorts and stuff."},{"startTime":1247.267,"endTime":1250.067,"body":"Like, Snapchat, like, I know that"},{"startTime":1247.267,"endTime":1250.067,"body":"people are like, what's Snapchat?"},{"startTime":1250.077,"endTime":1252.997,"body":"Like, I don't go away, I promise,"},{"startTime":1250.077,"endTime":1252.997,"body":"like, there's a whole thing here."},{"startTime":1253.407,"endTime":1254.992,"body":"Like, Snapchat has a whole thing."},{"startTime":1254.992,"endTime":1257.17,"body":"And it's just like the"},{"startTime":1254.992,"endTime":1257.17,"body":"whole like creator program."},{"startTime":1257.17,"endTime":1260.402,"body":"They are really investing in and"},{"startTime":1257.17,"endTime":1260.402,"body":"really going after and brands are"},{"startTime":1260.662,"endTime":1265.052,"body":"spending a lot of money on Snapchat"},{"startTime":1260.662,"endTime":1265.052,"body":"creators and there's not enough like"},{"startTime":1265.052,"endTime":1270.912,"body":"they need more, so, cause that's a"},{"startTime":1265.052,"endTime":1270.912,"body":"really big messaging, communication,"},{"startTime":1270.912,"endTime":1273.722,"body":"and sharing app for younger people."},{"startTime":1273.732,"endTime":1275.932,"body":"Like, like by younger"},{"startTime":1273.732,"endTime":1275.932,"body":"people, I mean like under 30."},{"startTime":1276.492,"endTime":1280.792,"body":"And so it's just one of those things"},{"startTime":1276.492,"endTime":1280.792,"body":"that people just need to, Think through"},{"startTime":1280.792,"endTime":1284.832,"body":"Like they're, even when I'm doing like"},{"startTime":1280.792,"endTime":1284.832,"body":"my sales calls, like I have like a free"},{"startTime":1284.832,"endTime":1287.937,"body":"consultation or like a sales call that"},{"startTime":1284.832,"endTime":1287.937,"body":"we do, like to see if like they, like,"},{"startTime":1288.307,"endTime":1291.737,"body":"Like, they're qualified buyers for me,"},{"startTime":1288.307,"endTime":1291.737,"body":"like, are you going to be the one that I"},{"startTime":1291.737,"endTime":1293.597,"body":"need to help me with what I'm doing or no?"},{"startTime":1293.827,"endTime":1295.357,"body":"And, you know, you know,"},{"startTime":1295.401,"endTime":1296.691,"body":"Let me pose this question."},{"startTime":1297.501,"endTime":1298.311,"body":"Let me pose this question."},{"startTime":1298.311,"endTime":1299.641,"body":"Let me pose the opposite question."},{"startTime":1299.651,"endTime":1301.251,"body":"This will help people learn, I think."},{"startTime":1302.101,"endTime":1303.421,"body":"I do business with everyone."},{"startTime":1303.451,"endTime":1306.891,"body":"Anyone who shows up, I'm very"},{"startTime":1303.451,"endTime":1306.891,"body":"happy to do business with them."},{"startTime":1307.241,"endTime":1309.331,"body":"Somebody gives me money, I do business."},{"startTime":1309.341,"endTime":1312.371,"body":"They say to do this"},{"startTime":1309.341,"endTime":1312.371,"body":"service, I do this service."},{"startTime":1312.601,"endTime":1315.051,"body":"Why should we not do that?"},{"startTime":1316.821,"endTime":1320.487,"body":"When you're doing business with"},{"startTime":1316.821,"endTime":1320.487,"body":"everyone, trying to, if you're trying"},{"startTime":1320.487,"endTime":1323.077,"body":"to make everyone happy, you're going"},{"startTime":1320.487,"endTime":1323.077,"body":"to make no one happy, especially"},{"startTime":1323.077,"endTime":1324.917,"body":"yourself, especially your bank account."},{"startTime":1324.917,"endTime":1325.657,"body":"Huh."},{"startTime":1326.267,"endTime":1328.527,"body":"You're not supposed to"},{"startTime":1326.267,"endTime":1328.527,"body":"be for everyone, right?"},{"startTime":1328.537,"endTime":1330.477,"body":"So let's take a look at the grocery store."},{"startTime":1331.151,"endTime":1331.521,"body":"Okay."},{"startTime":1331.612,"endTime":1334.012,"body":"Everyone goes to the grocery store."},{"startTime":1334.522,"endTime":1335.232,"body":"Everyone."},{"startTime":1335.972,"endTime":1340.642,"body":"And there's something in the grocery"},{"startTime":1335.972,"endTime":1340.642,"body":"store for everyone, but not every aisle"},{"startTime":1340.642,"endTime":1345.642,"body":"and every section is something that you"},{"startTime":1340.642,"endTime":1345.642,"body":"specifically or uniquely pay attention to."},{"startTime":1346.032,"endTime":1350.822,"body":"So when I'm going to the grocery store,"},{"startTime":1346.032,"endTime":1350.822,"body":"I'm going, and like, I have my list."},{"startTime":1350.852,"endTime":1352.832,"body":"I know what my menu is going to be."},{"startTime":1353.052,"endTime":1353.532,"body":"I'm a mom."},{"startTime":1353.532,"endTime":1356.182,"body":"I have two kids and a husband,"},{"startTime":1353.532,"endTime":1356.182,"body":"like, so I have a strategic plan"},{"startTime":1356.182,"endTime":1357.572,"body":"when I go to the grocery store."},{"startTime":1357.892,"endTime":1359.652,"body":"Like, I, and like, that's"},{"startTime":1357.892,"endTime":1359.652,"body":"what I'm doing there."},{"startTime":1359.652,"endTime":1363.112,"body":"Like, I have, like, who I'm buying for,"},{"startTime":1359.652,"endTime":1363.112,"body":"how much I need, what's the menu, do I"},{"startTime":1363.122,"endTime":1365.322,"body":"have coupons I'm paying attention to."},{"startTime":1365.672,"endTime":1366.972,"body":"There are things I'm tuning out."},{"startTime":1366.972,"endTime":1368.912,"body":"Like, I'm not probably"},{"startTime":1366.972,"endTime":1368.912,"body":"buying processed food."},{"startTime":1368.912,"endTime":1372.602,"body":"I'm doing more of the, like,"},{"startTime":1368.912,"endTime":1372.602,"body":"ingredients for cooking things."},{"startTime":1372.602,"endTime":1374.612,"body":"And sometimes I go in the middle"},{"startTime":1372.602,"endTime":1374.612,"body":"because that's where all the like"},{"startTime":1374.612,"endTime":1378.272,"body":"cooking stuff is, like flour, sugar,"},{"startTime":1374.612,"endTime":1378.272,"body":"chocolate chips, that kind of stuff."},{"startTime":1378.272,"endTime":1382.332,"body":"And then the occasional like supplement"},{"startTime":1378.272,"endTime":1382.332,"body":"for making like things easier, like"},{"startTime":1382.332,"endTime":1383.922,"body":"frozen waffles for the kids, right?"},{"startTime":1384.346,"endTime":1384.666,"body":"Right."},{"startTime":1385.102,"endTime":1387.852,"body":"Like those are for me, but like"},{"startTime":1385.102,"endTime":1387.852,"body":"there's a whole sections of the"},{"startTime":1387.852,"endTime":1388.722,"body":"grocery store I don't go down."},{"startTime":1388.722,"endTime":1390.272,"body":"Like I don't go down the Pop Aisle."},{"startTime":1390.552,"endTime":1395.547,"body":"I don't go down the like, I'm not paying"},{"startTime":1390.552,"endTime":1395.547,"body":"attention to, like, the gluten free stuff."},{"startTime":1395.777,"endTime":1399.627,"body":"I am not shopping for"},{"startTime":1395.777,"endTime":1399.627,"body":"a pure vegetarian diet."},{"startTime":1399.937,"endTime":1404.987,"body":"I am not shopping, using,"},{"startTime":1399.937,"endTime":1404.987,"body":"WIC or food stamps."},{"startTime":1405.027,"endTime":1409.367,"body":"I am not shopping for,"},{"startTime":1405.027,"endTime":1409.367,"body":"bit, for the office."},{"startTime":1409.397,"endTime":1412.107,"body":"I'm, but all of those people, though."},{"startTime":1412.347,"endTime":1413.887,"body":"Come to the grocery store."},{"startTime":1413.887,"endTime":1416.657,"body":"YouTube is the grocery store."},{"startTime":1417.047,"endTime":1422.317,"body":"And everybody has different"},{"startTime":1417.047,"endTime":1422.317,"body":"experiences on YouTube of what"},{"startTime":1422.327,"endTime":1423.977,"body":"they're interested in watching."},{"startTime":1424.307,"endTime":1427.517,"body":"So while some people"},{"startTime":1424.307,"endTime":1427.517,"body":"are avid, you know, Mr."},{"startTime":1427.527,"endTime":1433.227,"body":"Beast watchers, other people are watching"},{"startTime":1427.527,"endTime":1433.227,"body":"smaller educational creators like myself."},{"startTime":1433.527,"endTime":1435.947,"body":"And there are some people that"},{"startTime":1433.527,"endTime":1435.947,"body":"are in this, like, for the podcast"},{"startTime":1435.947,"endTime":1439.922,"body":"experience, like, and they're"},{"startTime":1435.947,"endTime":1439.922,"body":"watching here for the Joe Rogans"},{"startTime":1439.932,"endTime":1443.882,"body":"or the Danes the internet, right?"},{"startTime":1443.892,"endTime":1445.872,"body":"So different experiences."},{"startTime":1445.872,"endTime":1449.162,"body":"And so you have to kind of"},{"startTime":1445.872,"endTime":1449.162,"body":"think about how, like, who's"},{"startTime":1449.162,"endTime":1451.642,"body":"coming to your store to shop?"},{"startTime":1451.652,"endTime":1453.612,"body":"What's this, their grocery list look like?"},{"startTime":1453.736,"endTime":1458.326,"body":"Why will the customer, or the viewer in"},{"startTime":1453.736,"endTime":1458.326,"body":"this case, and I sometimes use the word"},{"startTime":1458.326,"endTime":1460.656,"body":"viewer and customer interchangeably."},{"startTime":1462.176,"endTime":1462.716,"body":"Why will the,"},{"startTime":1462.866,"endTime":1466.346,"body":"They're so different, though."},{"startTime":1466.996,"endTime":1474.406,"body":"Why would the viewer be happier if"},{"startTime":1466.996,"endTime":1474.406,"body":"someone is creating a channel just for"},{"startTime":1474.416,"endTime":1477.226,"body":"me instead of a channel for everyone?"},{"startTime":1477.236,"endTime":1482.526,"body":"Why will I be more interested if someone"},{"startTime":1477.236,"endTime":1482.526,"body":"is creating something for a smaller group?"},{"startTime":1485.042,"endTime":1489.522,"body":"It's all about the problem that you're"},{"startTime":1485.042,"endTime":1489.522,"body":"solving for them, and sometimes people"},{"startTime":1489.532,"endTime":1495.372,"body":"have really niche specific needs,"},{"startTime":1489.532,"endTime":1495.372,"body":"like, so maybe someone is like, I am"},{"startTime":1495.372,"endTime":1500.022,"body":"trying to figure out how AI works,"},{"startTime":1495.372,"endTime":1500.022,"body":"and so I need to go Like, so my feed"},{"startTime":1500.022,"endTime":1501.652,"body":"is just filled with like AI users."},{"startTime":1501.852,"endTime":1504.182,"body":"I'm trying to figure out"},{"startTime":1501.852,"endTime":1504.182,"body":"how to do podcasting."},{"startTime":1504.192,"endTime":1507.062,"body":"So my feed is now filled with"},{"startTime":1504.192,"endTime":1507.062,"body":"a whole bunch of podcast stuff."},{"startTime":1507.432,"endTime":1512.672,"body":"And while there's lots of people talking"},{"startTime":1507.432,"endTime":1512.672,"body":"about podcasts and there's lots of"},{"startTime":1512.682,"endTime":1517.612,"body":"cereal brands in the cereal aisle,"},{"startTime":1512.682,"endTime":1517.612,"body":"we all have the ones that we like"},{"startTime":1517.612,"endTime":1519.302,"body":"the most because it connects with us."},{"startTime":1519.572,"endTime":1525.142,"body":"It's a flavor that we like, it's a price"},{"startTime":1519.572,"endTime":1525.142,"body":"that we like, it's whatever it is, right?"},{"startTime":1525.452,"endTime":1526.882,"body":"So you, that's why."},{"startTime":1527.152,"endTime":1529.302,"body":"You know, people are like, Oh,"},{"startTime":1527.152,"endTime":1529.302,"body":"it's oversaturated or whatever."},{"startTime":1529.302,"endTime":1534.052,"body":"It's like, no, because you have your"},{"startTime":1529.302,"endTime":1534.052,"body":"own unique experience and perspective"},{"startTime":1534.062,"endTime":1536.592,"body":"that you can offer that can help."},{"startTime":1536.882,"endTime":1540.952,"body":"And so like when you're getting really"},{"startTime":1536.882,"endTime":1540.952,"body":"focused and specific about who your"},{"startTime":1540.962,"endTime":1546.182,"body":"buyer is, you're going to be able to"},{"startTime":1540.962,"endTime":1546.182,"body":"create, to attract your viewer, which"},{"startTime":1546.182,"endTime":1548.132,"body":"is where the funnel comes into place."},{"startTime":1548.152,"endTime":1552.252,"body":"Again, we can't, we're coming back to"},{"startTime":1548.152,"endTime":1552.252,"body":"this, like we are attracting viewers"},{"startTime":1552.282,"endTime":1554.802,"body":"at the top, and then we're using."},{"startTime":1555.167,"endTime":1559.107,"body":"you know, way that we get"},{"startTime":1555.167,"endTime":1559.107,"body":"them off platform as our"},{"startTime":1559.107,"endTime":1560.657,"body":"next level for leads, right?"},{"startTime":1560.657,"endTime":1565.547,"body":"So for me, how I get people from"},{"startTime":1560.657,"endTime":1565.547,"body":"viewer into my system, do I communicate"},{"startTime":1565.547,"endTime":1567.747,"body":"with them is through email marketing."},{"startTime":1568.027,"endTime":1569.987,"body":"And so I offer a freebie to them."},{"startTime":1569.987,"endTime":1572.337,"body":"And so it'll be things like grab"},{"startTime":1569.987,"endTime":1572.337,"body":"my free content planning worksheet."},{"startTime":1572.967,"endTime":1578.407,"body":"Get my list of 50 videos every business"},{"startTime":1572.967,"endTime":1578.407,"body":"owner can make right now, you know."},{"startTime":1578.437,"endTime":1580.712,"body":"Everything you need to know"},{"startTime":1578.437,"endTime":1580.712,"body":"for going live effectively."},{"startTime":1580.712,"endTime":1585.492,"body":"Like I have these specific freebies"},{"startTime":1580.712,"endTime":1585.492,"body":"I've created that are part of my funnel."},{"startTime":1585.732,"endTime":1587.032,"body":"And then the next,"},{"startTime":1587.216,"endTime":1591.686,"body":"...with your specific viewer in mind, your"},{"startTime":1587.216,"endTime":1591.686,"body":"targeted viewer in mind, not just anyone."},{"startTime":1591.686,"endTime":1595.022,"body":"And so they go from viewer to prospect."},{"startTime":1595.052,"endTime":1596.842,"body":"Like that's like where that is."},{"startTime":1596.842,"endTime":1601.832,"body":"So I'm nurturing them, proving my"},{"startTime":1596.842,"endTime":1601.832,"body":"expertise, and maybe I just catch"},{"startTime":1601.832,"endTime":1607.022,"body":"them at the right time where I"},{"startTime":1601.832,"endTime":1607.022,"body":"have the solution to their problem"},{"startTime":1607.052,"endTime":1608.842,"body":"that they will give me money for."},{"startTime":1609.296,"endTime":1614.766,"body":"And some people, they'll even name"},{"startTime":1609.296,"endTime":1614.766,"body":"this avatar or this buyer persona."},{"startTime":1614.766,"endTime":1617.976,"body":"They'll say, like, for"},{"startTime":1614.766,"endTime":1617.976,"body":"instance, I saw a session."},{"startTime":1618.381,"endTime":1624.891,"body":"A couple years ago from Liron Segev of"},{"startTime":1618.381,"endTime":1624.891,"body":"The Techie Guy, I saw him at VidCon."},{"startTime":1625.141,"endTime":1630.381,"body":"He went through each individual"},{"startTime":1625.141,"endTime":1630.381,"body":"thing about his avatar."},{"startTime":1630.381,"endTime":1638.811,"body":"He said, my, and this is just his, my"},{"startTime":1630.381,"endTime":1638.811,"body":"guy is the tech person for tech people."},{"startTime":1638.911,"endTime":1644.461,"body":"He is between 35 and 55, his name"},{"startTime":1638.911,"endTime":1644.461,"body":"is Jim, or whatever he said it was."},{"startTime":1644.461,"endTime":1651.751,"body":"It was a specific name, he's got kids,"},{"startTime":1644.461,"endTime":1651.751,"body":"he's got a minivan, and he just went down."},{"startTime":1651.991,"endTime":1654.871,"body":"Now, is everyone going"},{"startTime":1651.991,"endTime":1654.871,"body":"to be exactly that same?"},{"startTime":1654.941,"endTime":1657.851,"body":"No, he has this vision"},{"startTime":1654.941,"endTime":1657.851,"body":"of somebody in mind."},{"startTime":1657.861,"endTime":1663.211,"body":"And for you, it might be a military"},{"startTime":1657.861,"endTime":1663.211,"body":"spouse who has kids, lives in"},{"startTime":1663.221,"endTime":1666.781,"body":"America or maybe lives overseas,"},{"startTime":1663.221,"endTime":1666.781,"body":"could be as narrow as that."},{"startTime":1667.221,"endTime":1671.481,"body":"Even if you don't end up with this"},{"startTime":1667.221,"endTime":1671.481,"body":"exact person, which is not a real"},{"startTime":1671.481,"endTime":1676.961,"body":"person, you really are really targeting"},{"startTime":1671.481,"endTime":1676.961,"body":"in on who that person is and you"},{"startTime":1677.021,"endTime":1680.931,"body":"think about ways to service them in"},{"startTime":1677.021,"endTime":1680.931,"body":"the ways that they want to be helped."},{"startTime":1681.797,"endTime":1682.237,"body":"Yeah."},{"startTime":1682.247,"endTime":1686.387,"body":"Like I said, I know for me, like, so"},{"startTime":1682.247,"endTime":1686.387,"body":"for a long time, so I'm in the process,"},{"startTime":1686.407,"endTime":1689.967,"body":"like when we're recording this, I'm in"},{"startTime":1686.407,"endTime":1689.967,"body":"the process of rebranding my agency."},{"startTime":1690.317,"endTime":1694.257,"body":"I have had a company called All"},{"startTime":1690.317,"endTime":1694.257,"body":"In One Social Media since 2015."},{"startTime":1694.567,"endTime":1698.727,"body":"And what I have learned in the past"},{"startTime":1694.567,"endTime":1698.727,"body":"year very specifically is that doing"},{"startTime":1698.727,"endTime":1700.727,"body":"just social media doesn't work."},{"startTime":1700.727,"endTime":1704.707,"body":"Like we're not in a place where we"},{"startTime":1700.727,"endTime":1704.707,"body":"have really niche specific services"},{"startTime":1704.867,"endTime":1707.357,"body":"from our marketing and service"},{"startTime":1704.867,"endTime":1707.357,"body":"providers as business owners."},{"startTime":1707.477,"endTime":1709.367,"body":"I totally respect that"},{"startTime":1707.477,"endTime":1709.367,"body":"and I totally get that."},{"startTime":1709.777,"endTime":1712.537,"body":"And so I'm evolving what"},{"startTime":1709.777,"endTime":1712.537,"body":"we're doing as a brand."},{"startTime":1712.547,"endTime":1713.037,"body":"And so."},{"startTime":1713.392,"endTime":1716.362,"body":"All In One Social Media's"},{"startTime":1713.392,"endTime":1716.362,"body":"perfect customer was Crystal."},{"startTime":1716.642,"endTime":1718.712,"body":"Crystal was in her mid to late 30s."},{"startTime":1718.782,"endTime":1723.032,"body":"She ran a small business, and she"},{"startTime":1718.782,"endTime":1723.032,"body":"was so overwhelmed with how much she"},{"startTime":1723.032,"endTime":1726.262,"body":"needed to do that the idea of doing"},{"startTime":1723.032,"endTime":1726.262,"body":"social media just stressed her out."},{"startTime":1726.532,"endTime":1728.472,"body":"And she always had these intentions."},{"startTime":1728.852,"endTime":1733.427,"body":"She would sign up for Webinars and she"},{"startTime":1728.852,"endTime":1733.427,"body":"would talk to her coach about stuff and"},{"startTime":1733.427,"endTime":1736.717,"body":"she would take pictures and videos all"},{"startTime":1733.427,"endTime":1736.717,"body":"the time of all these cute dogs that"},{"startTime":1736.727,"endTime":1738.617,"body":"she was walking and taking care of."},{"startTime":1738.937,"endTime":1741.787,"body":"But then when she actually had to"},{"startTime":1738.937,"endTime":1741.787,"body":"sit down and do the work, it just was"},{"startTime":1741.787,"endTime":1746.027,"body":"like so far from her mind as something"},{"startTime":1741.787,"endTime":1746.027,"body":"that she had to prioritize to do"},{"startTime":1746.027,"endTime":1747.667,"body":"that it wasn't going to get done."},{"startTime":1747.757,"endTime":1751.207,"body":"Because it requires being consistent"},{"startTime":1747.757,"endTime":1751.207,"body":"and showing up all the time."},{"startTime":1751.217,"endTime":1754.377,"body":"And she was too busy running"},{"startTime":1751.217,"endTime":1754.377,"body":"payroll and booking clients and"},{"startTime":1754.377,"endTime":1755.707,"body":"taking care of people's pets."},{"startTime":1756.107,"endTime":1759.297,"body":"And so that was my favorite customer"},{"startTime":1756.107,"endTime":1759.297,"body":"when I was like rebranding, when"},{"startTime":1759.297,"endTime":1760.207,"body":"I was All In One Social Media."},{"startTime":1760.507,"endTime":1768.567,"body":"And my rebrand with The Cast Agency,"},{"startTime":1760.507,"endTime":1768.567,"body":"which focuses on creator-first holistic"},{"startTime":1768.567,"endTime":1771.907,"body":"marketing where we like, we have two parts"},{"startTime":1768.567,"endTime":1771.907,"body":"where it's like organic marketing where"},{"startTime":1771.907,"endTime":1776.497,"body":"we are creating from the top of the funnel"},{"startTime":1771.907,"endTime":1776.497,"body":"with YouTube and like video podcasts"},{"startTime":1776.807,"endTime":1782.347,"body":"and we are repurposing down into social"},{"startTime":1776.807,"endTime":1782.347,"body":"email marketing, blogging, all of those"},{"startTime":1782.347,"endTime":1787.052,"body":"things, like core online pieces that you"},{"startTime":1782.347,"endTime":1787.052,"body":"always have to be doing to stay relevant"},{"startTime":1787.052,"endTime":1791.582,"body":"and topical and then supporting it with"},{"startTime":1787.052,"endTime":1791.582,"body":"CMO services, Chief Marketing Officer."},{"startTime":1791.872,"endTime":1794.072,"body":"So that like, there's like, okay,"},{"startTime":1791.872,"endTime":1794.072,"body":"what are the other marketing"},{"startTime":1794.082,"endTime":1795.252,"body":"things that you should be doing?"},{"startTime":1795.252,"endTime":1796.252,"body":"What is advertising like?"},{"startTime":1796.252,"endTime":1797.432,"body":"What does mailers look like?"},{"startTime":1797.432,"endTime":1799.502,"body":"What does local sponsorships look like?"},{"startTime":1799.502,"endTime":1799.702,"body":"Right?"},{"startTime":1799.702,"endTime":1800.462,"body":"So like that person."},{"startTime":1800.462,"endTime":1807.382,"body":"So my target customer, his name is Chris"},{"startTime":1800.462,"endTime":1807.382,"body":"and Chris runs a, business, business"},{"startTime":1807.872,"endTime":1812.482,"body":"water restoration business, and he is"},{"startTime":1807.872,"endTime":1812.482,"body":"so busy working in his business, but"},{"startTime":1812.482,"endTime":1815.582,"body":"he has become the face of the business,"},{"startTime":1812.482,"endTime":1815.582,"body":"and he doesn't want to be the face of"},{"startTime":1815.582,"endTime":1819.812,"body":"the business because he has business"},{"startTime":1815.582,"endTime":1819.812,"body":"partners, and he's not in the field, and"},{"startTime":1819.812,"endTime":1824.112,"body":"so what he wants to do is use his online"},{"startTime":1819.812,"endTime":1824.112,"body":"marketing as a way to make the name"},{"startTime":1824.112,"endTime":1826.417,"body":"of the business known, not him known."},{"startTime":1826.687,"endTime":1830.377,"body":"And so what word, what he was"},{"startTime":1826.687,"endTime":1830.377,"body":"looking to do is like, how do"},{"startTime":1830.377,"endTime":1832.407,"body":"I give the brand recognition?"},{"startTime":1832.407,"endTime":1835.137,"body":"How do I grow the brand rather"},{"startTime":1832.407,"endTime":1835.137,"body":"than growing myself as an"},{"startTime":1835.137,"endTime":1837.587,"body":"individual in my company?"},{"startTime":1838.217,"endTime":1840.617,"body":"And so like, he's my"},{"startTime":1838.217,"endTime":1840.617,"body":"perfect customer, right?"},{"startTime":1840.617,"endTime":1843.707,"body":"And so he's my perfect customer because"},{"startTime":1840.617,"endTime":1843.707,"body":"we can do the organic marketing."},{"startTime":1843.737,"endTime":1846.737,"body":"We can offer CMO services to"},{"startTime":1843.737,"endTime":1846.737,"body":"help them grow their business."},{"startTime":1846.797,"endTime":1849.937,"body":"Build the brand in other"},{"startTime":1846.797,"endTime":1849.937,"body":"places it goes from there."},{"startTime":1849.947,"endTime":1850.277,"body":"Right."},{"startTime":1850.587,"endTime":1853.487,"body":"And so that's like by"},{"startTime":1850.587,"endTime":1853.487,"body":"knowing who that buyer is."},{"startTime":1853.487,"endTime":1858.967,"body":"So when I'm building my content to"},{"startTime":1853.487,"endTime":1858.967,"body":"attract my viewer, I need to like,"},{"startTime":1858.967,"endTime":1860.827,"body":"Hey, what are the problems Chris has?"},{"startTime":1861.007,"endTime":1862.797,"body":"What are the things"},{"startTime":1861.007,"endTime":1862.797,"body":"that he needs help with?"},{"startTime":1863.027,"endTime":1866.337,"body":"What are things that could attract"},{"startTime":1863.027,"endTime":1866.337,"body":"people in a broad scope that I"},{"startTime":1866.337,"endTime":1869.937,"body":"can just say, like, are you doing"},{"startTime":1866.337,"endTime":1869.937,"body":"anything with reputation management?"},{"startTime":1870.147,"endTime":1871.707,"body":"And they'd be like, well,"},{"startTime":1870.147,"endTime":1871.707,"body":"what's reputation management?"},{"startTime":1871.717,"endTime":1872.317,"body":"Like that."},{"startTime":1872.562,"endTime":1874.742,"body":"Like, what do you do with"},{"startTime":1872.562,"endTime":1874.742,"body":"that one star review?"},{"startTime":1874.752,"endTime":1877.902,"body":"Like, you know, so it's like,"},{"startTime":1874.752,"endTime":1877.902,"body":"how can I attract those people"},{"startTime":1877.932,"endTime":1879.472,"body":"to get them down my funnel?"},{"startTime":1879.571,"endTime":1880.441,"body":"this is really great."},{"startTime":1881.461,"endTime":1886.601,"body":"want to ask this, question, because now"},{"startTime":1881.461,"endTime":1886.601,"body":"you've moved from your ideal customer,"},{"startTime":1886.861,"endTime":1890.711,"body":"you've created this person named"},{"startTime":1886.861,"endTime":1890.711,"body":"Crystal, and now business is evolving"},{"startTime":1890.961,"endTime":1894.211,"body":"as every single person's business does."},{"startTime":1894.211,"endTime":1900.691,"body":"It evolves every single, now you actually"},{"startTime":1894.211,"endTime":1900.691,"body":"have envisioned this mythical new"},{"startTime":1900.711,"endTime":1906.256,"body":"customer who, is named Chris, similar"},{"startTime":1900.711,"endTime":1906.256,"body":"to Crystal actually, but now it's a man,"},{"startTime":1906.486,"endTime":1911.266,"body":"and he has a totally different kind of"},{"startTime":1906.486,"endTime":1911.266,"body":"business as your services and what your"},{"startTime":1911.276,"endTime":1914.066,"body":"value as you perceive it, is evolving."},{"startTime":1914.366,"endTime":1917.416,"body":"Now, I want to ask a related question."},{"startTime":1918.516,"endTime":1923.796,"body":"What I do when I am on camera and"},{"startTime":1918.516,"endTime":1923.796,"body":"speaking, I'm just here in my office,"},{"startTime":1923.796,"endTime":1928.306,"body":"just talking to the camera, I actually"},{"startTime":1923.796,"endTime":1928.306,"body":"envision a very specific person."},{"startTime":1928.976,"endTime":1931.246,"body":"And what I do generally."},{"startTime":1931.846,"endTime":1936.646,"body":"Is sometimes I envision the customer,"},{"startTime":1931.846,"endTime":1936.646,"body":"but sometimes I pick a person I"},{"startTime":1936.646,"endTime":1940.296,"body":"know and I talk to them without"},{"startTime":1936.646,"endTime":1940.296,"body":"saying, ever saying their name."},{"startTime":1940.816,"endTime":1942.236,"body":"But I think of them."},{"startTime":1942.236,"endTime":1946.412,"body":"Full disclosure, both of my"},{"startTime":1942.236,"endTime":1946.412,"body":"personas are actual people I know."},{"startTime":1946.502,"endTime":1946.872,"body":"Like,"},{"startTime":1947.216,"endTime":1947.936,"body":"Same name?"},{"startTime":1948.062,"endTime":1949.162,"body":"and, Yeah, same name,"},{"startTime":1949.212,"endTime":1949.442,"body":"Oh, I see."},{"startTime":1949.472,"endTime":1952.842,"body":"Crystal and Chris are both my friends"},{"startTime":1949.472,"endTime":1952.842,"body":"and I know them and we've done business"},{"startTime":1952.842,"endTime":1955.832,"body":"together and I've helped them and I know"},{"startTime":1952.842,"endTime":1955.832,"body":"they are my perfect customer because"},{"startTime":1956.232,"endTime":1962.152,"body":"I have worked with them and found that"},{"startTime":1956.232,"endTime":1962.152,"body":"like, it's what brings me joy and,"},{"startTime":1962.362,"endTime":1965.682,"body":"that's why I'm like, we'll get to the"},{"startTime":1962.362,"endTime":1965.682,"body":"second, my fifth thing is network."},{"startTime":1965.892,"endTime":1968.422,"body":"Like that's how that kind of..."},{"startTime":1968.422,"endTime":1971.346,"body":"Do you envision you're actually speaking?"},{"startTime":1971.346,"endTime":1974.386,"body":"Now, I actually don't tell"},{"startTime":1971.346,"endTime":1974.386,"body":"people who I'm talking to."},{"startTime":1974.386,"endTime":1978.306,"body":"I keep it a secret because I found"},{"startTime":1974.386,"endTime":1978.306,"body":"when I've told people, it just sort of"},{"startTime":1978.306,"endTime":1981.916,"body":"is something weird because they don't"},{"startTime":1978.306,"endTime":1981.916,"body":"actually know I'm talking to them,"},{"startTime":1981.916,"endTime":1984.436,"body":"but that I'm talking directly to them."},{"startTime":1984.436,"endTime":1987.616,"body":"So don't actually say their name"},{"startTime":1984.436,"endTime":1987.616,"body":"or even tell the person, but"},{"startTime":1987.616,"endTime":1989.926,"body":"I say, I am talking to blank."},{"startTime":1990.557,"endTime":1991.137,"body":"yeah,"},{"startTime":1991.546,"endTime":1991.936,"body":"Now,"},{"startTime":1991.987,"endTime":1994.937,"body":"and you don't need to tell the,"},{"startTime":1991.987,"endTime":1994.937,"body":"like, you don't have to start every"},{"startTime":1994.947,"endTime":1996.267,"body":"video saying, hey, Chris, what's up?"},{"startTime":1996.267,"endTime":1996.557,"body":"Like,"},{"startTime":1997.286,"endTime":2000.616,"body":"I never even tell the person"},{"startTime":1997.286,"endTime":2000.616,"body":"that they've become my muse."},{"startTime":2000.626,"endTime":2002.236,"body":"They call it in writing,"},{"startTime":2000.626,"endTime":2002.236,"body":"they call it a muse."},{"startTime":2003.156,"endTime":2007.026,"body":"But do you think, do you envision"},{"startTime":2003.156,"endTime":2007.026,"body":"that person as you're looking at the"},{"startTime":2007.026,"endTime":2011.406,"body":"camera, imagine you're speaking one"},{"startTime":2007.026,"endTime":2011.406,"body":"to one, or is that just my thing?"},{"startTime":2012.377,"endTime":2014.807,"body":"I think that it's, everyone is different."},{"startTime":2015.397,"endTime":2019.092,"body":"For me, I'm performing for the stage."},{"startTime":2019.112,"endTime":2023.072,"body":"And so I think of like, for me, when"},{"startTime":2019.112,"endTime":2023.072,"body":"I'm looking at my camera, it reminds"},{"startTime":2023.072,"endTime":2026.712,"body":"me of like theater where the lights are"},{"startTime":2023.072,"endTime":2026.712,"body":"so bright, you can't see the audience."},{"startTime":2028.152,"endTime":2030.602,"body":"so that's how I am when"},{"startTime":2028.152,"endTime":2030.602,"body":"I record my content."},{"startTime":2030.602,"endTime":2034.202,"body":"But I also find that I do my"},{"startTime":2030.602,"endTime":2034.202,"body":"best content when I get to"},{"startTime":2034.202,"endTime":2035.282,"body":"interview and talk with people."},{"startTime":2035.282,"endTime":2039.452,"body":"Like talking with you, I"},{"startTime":2035.282,"endTime":2039.452,"body":"pulled that grocery store"},{"startTime":2039.462,"endTime":2041.722,"body":"analogy out of my, my, my butt."},{"startTime":2041.732,"endTime":2044.992,"body":"Like it was just, but it was so"},{"startTime":2041.732,"endTime":2044.992,"body":"perfect what we're talking about."},{"startTime":2045.252,"endTime":2048.932,"body":"And I, that's just, my brain works"},{"startTime":2045.252,"endTime":2048.932,"body":"really well through conversation."},{"startTime":2049.172,"endTime":2052.492,"body":"I think it's a really great tactic"},{"startTime":2049.172,"endTime":2052.492,"body":"that a lot of people could do."},{"startTime":2052.492,"endTime":2056.662,"body":"I've heard of people putting pictures"},{"startTime":2052.492,"endTime":2056.662,"body":"of the person that they're talking to"},{"startTime":2057.292,"endTime":2060.462,"body":"right under their camera so they can"},{"startTime":2057.292,"endTime":2060.462,"body":"like remember who they're talking to."},{"startTime":2060.742,"endTime":2064.327,"body":"I've had people who are like I'm going"},{"startTime":2060.742,"endTime":2064.327,"body":"have someone come into the studio,"},{"startTime":2064.327,"endTime":2067.337,"body":"stand behind the camera, I'm going to"},{"startTime":2064.327,"endTime":2067.337,"body":"look at them while I do this, otherwise"},{"startTime":2067.337,"endTime":2068.817,"body":"it just comes across too stiff."},{"startTime":2069.147,"endTime":2072.407,"body":"It really is about whatever"},{"startTime":2069.147,"endTime":2072.407,"body":"works for someone to get what"},{"startTime":2072.407,"endTime":2073.747,"body":"they're trying to deliver."},{"startTime":2074.091,"endTime":2078.491,"body":"And Desiree Martinez, The Funded"},{"startTime":2074.091,"endTime":2078.491,"body":"YouTuber and the Cast Agency."},{"startTime":2079.161,"endTime":2081.041,"body":"Tip number five was what?"},{"startTime":2081.377,"endTime":2082.257,"body":"Network."},{"startTime":2082.817,"endTime":2090.567,"body":"You know, now, I have not had a single"},{"startTime":2082.817,"endTime":2090.567,"body":"business relationship that did not,"},{"startTime":2090.667,"endTime":2095.827,"body":"especially my long term ones, that did"},{"startTime":2090.667,"endTime":2095.827,"body":"not come to fruition because I didn't,"},{"startTime":2095.857,"endTime":2101.207,"body":"I networked with somebody, you know, we"},{"startTime":2095.857,"endTime":2101.207,"body":"get to hide behind cameras and say fun"},{"startTime":2101.207,"endTime":2105.877,"body":"things like I'm wearing pajama pants"},{"startTime":2101.207,"endTime":2105.877,"body":"right now, and I work in my basement by"},{"startTime":2105.877,"endTime":2108.887,"body":"myself, and I get to control my schedule,"},{"startTime":2105.877,"endTime":2108.887,"body":"and blah, blah, blah, blah, blah."},{"startTime":2109.177,"endTime":2113.587,"body":"Like those are all the benefits of it,"},{"startTime":2109.177,"endTime":2113.587,"body":"but I cannot tell you how monumentally"},{"startTime":2113.587,"endTime":2119.017,"body":"powerful and necessary networking is in"},{"startTime":2113.587,"endTime":2119.017,"body":"our industry for everything that we do."},{"startTime":2120.472,"endTime":2122.652,"body":"I know there's some people out there"},{"startTime":2120.472,"endTime":2122.652,"body":"that would kind of push back on it,"},{"startTime":2122.652,"endTime":2124.992,"body":"but like when we're talking about,"},{"startTime":2122.652,"endTime":2124.992,"body":"especially with getting started, like"},{"startTime":2124.992,"endTime":2128.642,"body":"being able to go to conferences, being"},{"startTime":2124.992,"endTime":2128.642,"body":"able to spend time on LinkedIn, talking"},{"startTime":2128.642,"endTime":2132.112,"body":"to people, doing video catch up chats,"},{"startTime":2128.642,"endTime":2132.112,"body":"like that's why we're here today."},{"startTime":2132.112,"endTime":2133.832,"body":"Like it was like a, let's chat again."},{"startTime":2133.832,"endTime":2135.072,"body":"Oh, you need a guest for your podcast?"},{"startTime":2135.072,"endTime":2136.752,"body":"I'd love to come on and"},{"startTime":2135.072,"endTime":2136.752,"body":"give value to your audience."},{"startTime":2136.752,"endTime":2138.842,"body":"Like that's my favorite"},{"startTime":2136.752,"endTime":2138.842,"body":"thing to do, right?"},{"startTime":2139.282,"endTime":2143.297,"body":"Being able to network and build"},{"startTime":2139.282,"endTime":2143.297,"body":"relationships is really important"},{"startTime":2143.617,"endTime":2147.737,"body":"when it comes to growing a business,"},{"startTime":2143.617,"endTime":2147.737,"body":"let alone growing a YouTube channel."},{"startTime":2148.097,"endTime":2153.067,"body":"Like one of tips that a lot of creators"},{"startTime":2148.097,"endTime":2153.067,"body":"will tell you about, like how to grow"},{"startTime":2153.067,"endTime":2157.587,"body":"your channel is to collaborate and like,"},{"startTime":2153.067,"endTime":2157.587,"body":"I'll make a channel, a video for you."},{"startTime":2157.597,"endTime":2159.667,"body":"Let's you make a video, like"},{"startTime":2157.597,"endTime":2159.667,"body":"for me, let's go in there."},{"startTime":2159.687,"endTime":2161.197,"body":"Let's do this together on our stuff."},{"startTime":2161.207,"endTime":2163.377,"body":"Let's do a podcast"},{"startTime":2161.207,"endTime":2163.377,"body":"interview, all of that stuff."},{"startTime":2163.687,"endTime":2165.957,"body":"It's all collaboration,"},{"startTime":2163.687,"endTime":2165.957,"body":"networking and talking to people."},{"startTime":2165.957,"endTime":2168.057,"body":"And I don't care what industry you're in."},{"startTime":2168.302,"endTime":2173.032,"body":"I can't think of a single thing"},{"startTime":2168.302,"endTime":2173.032,"body":"that couldn't be more successful and"},{"startTime":2173.032,"endTime":2176.762,"body":"more financially lucrative if then"},{"startTime":2173.032,"endTime":2176.762,"body":"like doing something in person, and"},{"startTime":2176.762,"endTime":2180.422,"body":"talking to somebody face to face, eye"},{"startTime":2176.762,"endTime":2180.422,"body":"to eye, not in person necessarily,"},{"startTime":2180.422,"endTime":2182.952,"body":"but building those relationships."},{"startTime":2183.171,"endTime":2189.251,"body":"And you and I, we've talked on podcasts,"},{"startTime":2183.171,"endTime":2189.251,"body":"we've talked in person, we've sent"},{"startTime":2189.261,"endTime":2193.081,"body":"referrals over time to each other."},{"startTime":2194.136,"endTime":2195.046,"body":"Sometimes it works out."},{"startTime":2195.046,"endTime":2201.346,"body":"Sometimes it doesn't in the end, but"},{"startTime":2195.046,"endTime":2201.346,"body":"you engage and refer and support and"},{"startTime":2201.356,"endTime":2203.766,"body":"lift up other people in your network."},{"startTime":2205.356,"endTime":2209.856,"body":"So those are five great tips"},{"startTime":2205.356,"endTime":2209.856,"body":"and people should subscribe to"},{"startTime":2209.856,"endTime":2211.106,"body":"The Funded YouTuber right now."},{"startTime":2211.346,"endTime":2212.656,"body":"Now, even"},{"startTime":2212.726,"endTime":2214.377,"body":"connect with me on"},{"startTime":2212.726,"endTime":2214.377,"body":"LinkedIn so we can network."},{"startTime":2214.807,"endTime":2217.676,"body":"Aha, that's right, and"},{"startTime":2214.807,"endTime":2217.676,"body":"have her on your podcast."},{"startTime":2218.026,"endTime":2221.586,"body":"If she will, if she has the time,"},{"startTime":2218.026,"endTime":2221.586,"body":"because she's a very busy woman."},{"startTime":2221.996,"endTime":2222.416,"body":"Now."},{"startTime":2223.311,"endTime":2227.291,"body":"I want to talk about the Cast Agency"},{"startTime":2223.311,"endTime":2227.291,"body":"even though it's not properly launched."},{"startTime":2227.291,"endTime":2232.261,"body":"Let's just give people a thumbnail"},{"startTime":2227.291,"endTime":2232.261,"body":"sketch of what it's going to be."},{"startTime":2232.281,"endTime":2235.761,"body":"And we won't hold you to it if"},{"startTime":2232.281,"endTime":2235.761,"body":"you adjust it as you're evolving."},{"startTime":2236.137,"endTime":2239.477,"body":"Yeah, no, the Cast Agency is a lot"},{"startTime":2236.137,"endTime":2239.477,"body":"of like what I talked about earlier."},{"startTime":2239.477,"endTime":2245.147,"body":"So the Cast Agency focuses on a two"},{"startTime":2239.477,"endTime":2245.147,"body":"part marketing strategy for businesses"},{"startTime":2245.407,"endTime":2249.627,"body":"where we focus on, one, ongoing"},{"startTime":2245.407,"endTime":2249.627,"body":"creative first organic marketing."},{"startTime":2249.627,"endTime":2253.537,"body":"So creative first is like we're talking,"},{"startTime":2249.627,"endTime":2253.537,"body":"we're starting with like YouTube videos"},{"startTime":2253.552,"endTime":2257.162,"body":"or podcasts where we're telling stories"},{"startTime":2253.552,"endTime":2257.162,"body":"and connecting with our audience around"},{"startTime":2257.162,"endTime":2260.962,"body":"problems that we then repurpose and"},{"startTime":2257.162,"endTime":2260.962,"body":"trickle down into online marketing"},{"startTime":2260.972,"endTime":2266.092,"body":"through blogs, through email marketing,"},{"startTime":2260.972,"endTime":2266.092,"body":"through social posts, all of things"},{"startTime":2266.102,"endTime":2270.162,"body":"that you can do and you should be"},{"startTime":2266.102,"endTime":2270.162,"body":"doing very routinely in your strategy."},{"startTime":2270.251,"endTime":2272.841,"body":"Anyone, everyone needs to be doing this."},{"startTime":2272.937,"endTime":2274.387,"body":"Everyone needs to do it."},{"startTime":2274.437,"endTime":2275.057,"body":"I don't care."},{"startTime":2275.067,"endTime":2275.377,"body":"Mr."},{"startTime":2275.387,"endTime":2276.107,"body":"Beast needs to do it."},{"startTime":2276.117,"endTime":2279.447,"body":"Like, everyone needs to do this,"},{"startTime":2276.117,"endTime":2279.447,"body":"because it's the stuff that"},{"startTime":2279.447,"endTime":2280.617,"body":"just keeps working for you."},{"startTime":2280.617,"endTime":2284.907,"body":"It's the stuff that stays super"},{"startTime":2280.617,"endTime":2284.907,"body":"relevant and necessary for ongoing"},{"startTime":2284.907,"endTime":2288.207,"body":"purposes, especially in like the"},{"startTime":2284.907,"endTime":2288.207,"body":"industries that I'm, I target,"},{"startTime":2288.217,"endTime":2289.467,"body":"which are service based ones."},{"startTime":2289.947,"endTime":2292.137,"body":"So there's that ongoing part."},{"startTime":2292.137,"endTime":2294.127,"body":"And then we support it with CMO services."},{"startTime":2294.127,"endTime":2296.207,"body":"CMO stands for Chief Marketing Officer."},{"startTime":2297.157,"endTime":2302.347,"body":"And a lot of companies will maybe have"},{"startTime":2297.157,"endTime":2302.347,"body":"a marketing person or agency that they"},{"startTime":2302.347,"endTime":2306.577,"body":"worked with or whatever, but they're"},{"startTime":2302.347,"endTime":2306.577,"body":"not anyone that like can manage what"},{"startTime":2306.587,"endTime":2308.037,"body":"needs to be done for their marketing."},{"startTime":2308.317,"endTime":2313.897,"body":"And so as part of like a retainer, it's"},{"startTime":2308.317,"endTime":2313.897,"body":"like, okay, what are the other things that"},{"startTime":2313.897,"endTime":2315.967,"body":"you can be doing to grow your business?"},{"startTime":2316.317,"endTime":2316.887,"body":"And."},{"startTime":2317.152,"endTime":2318.382,"body":"Because there's not just one thing."},{"startTime":2318.382,"endTime":2321.302,"body":"If there's anything I've learned in"},{"startTime":2318.382,"endTime":2321.302,"body":"my seven years on YouTube is that"},{"startTime":2321.302,"endTime":2323.212,"body":"there's not one way to be successful."},{"startTime":2323.212,"endTime":2324.242,"body":"There's not one way to grow."},{"startTime":2324.532,"endTime":2326.052,"body":"There's not one way to do something."},{"startTime":2326.082,"endTime":2328.032,"body":"A lot of people love blanket statements."},{"startTime":2328.032,"endTime":2332.232,"body":"I think it's bull, but it's"},{"startTime":2328.032,"endTime":2332.232,"body":"just it doesn't always work"},{"startTime":2332.342,"endTime":2333.202,"body":"the same for everybody."},{"startTime":2333.202,"endTime":2336.882,"body":"Like what works for some"},{"startTime":2333.202,"endTime":2336.882,"body":"people does not work for me."},{"startTime":2336.922,"endTime":2342.002,"body":"And it's just how it is and that's okay"},{"startTime":2336.922,"endTime":2342.002,"body":"because I'm a unique butterfly in myself."},{"startTime":2342.012,"endTime":2346.702,"body":"And so, you know, It's what are the"},{"startTime":2342.012,"endTime":2346.702,"body":"other marketing things that businesses"},{"startTime":2346.702,"endTime":2348.982,"body":"can be doing to help their business."},{"startTime":2348.992,"endTime":2352.812,"body":"And this is stuff where it's like, you"},{"startTime":2348.992,"endTime":2352.812,"body":"know, local stuff, like what does it make?"},{"startTime":2352.822,"endTime":2357.212,"body":"Does it make sense for a business to"},{"startTime":2352.822,"endTime":2357.212,"body":"sponsor, you know, a local chamber"},{"startTime":2357.212,"endTime":2361.492,"body":"event or, you know, the local high"},{"startTime":2357.212,"endTime":2361.492,"body":"school's baseball team or something?"},{"startTime":2361.502,"endTime":2364.972,"body":"It's what does direct mail"},{"startTime":2361.502,"endTime":2364.972,"body":"look like for my business?"},{"startTime":2365.242,"endTime":2369.042,"body":"You know, really want to run ads"},{"startTime":2365.242,"endTime":2369.042,"body":"through our busy season, but we"},{"startTime":2369.042,"endTime":2371.627,"body":"don't, We just want the phone to ring."},{"startTime":2371.627,"endTime":2374.737,"body":"We don't want to figure out how"},{"startTime":2371.627,"endTime":2374.737,"body":"it's all working and made and"},{"startTime":2374.737,"endTime":2375.767,"body":"tracking and all this stuff."},{"startTime":2375.767,"endTime":2377.897,"body":"So like, who can we trust to do that?"},{"startTime":2378.247,"endTime":2380.437,"body":"You know, what does LinkedIn"},{"startTime":2378.247,"endTime":2380.437,"body":"look like for my business?"},{"startTime":2380.437,"endTime":2382.307,"body":"What does Pinterest look"},{"startTime":2380.437,"endTime":2382.307,"body":"like for my business?"},{"startTime":2382.307,"endTime":2385.827,"body":"Like, so there's all these things"},{"startTime":2382.307,"endTime":2385.827,"body":"to figure out and that's what your"},{"startTime":2385.857,"endTime":2389.757,"body":"marketing manager or your CMO is"},{"startTime":2385.857,"endTime":2389.757,"body":"supposed to be tracking and managing."},{"startTime":2390.217,"endTime":2392.987,"body":"And so that's what we're"},{"startTime":2390.217,"endTime":2392.987,"body":"offering to businesses."},{"startTime":2393.271,"endTime":2395.421,"body":"The Cast Agency, now Desiree Martinez."},{"startTime":2396.321,"endTime":2401.401,"body":"LinkedIn, that's"},{"startTime":2396.321,"endTime":2401.401,"body":"D-E-S-I-R-E-E M-A-R-T-I-N-E-Z."},{"startTime":2401.931,"endTime":2405.521,"body":"But we're not done yet because"},{"startTime":2401.931,"endTime":2405.521,"body":"here's my bonus question."},{"startTime":2405.941,"endTime":2411.971,"body":"What is the question I should"},{"startTime":2405.941,"endTime":2411.971,"body":"have asked, but didn't?"},{"startTime":2412.987,"endTime":2414.587,"body":"Oh, that's the question"},{"startTime":2412.987,"endTime":2414.587,"body":"you should have asked."},{"startTime":2414.627,"endTime":2415.627,"body":"That's a really good question."},{"startTime":2415.627,"endTime":2416.567,"body":"I'm going to steal this one."},{"startTime":2416.567,"endTime":2417.147,"body":"I"},{"startTime":2419.517,"endTime":2420.357,"body":"think"},{"startTime":2422.547,"endTime":2425.212,"body":"it's like, what don't, I"},{"startTime":2422.547,"endTime":2425.212,"body":"said, what don't I know?"},{"startTime":2425.682,"endTime":2432.162,"body":"I think that it's, you know,"},{"startTime":2425.682,"endTime":2432.162,"body":"it's hard really do that."},{"startTime":2432.162,"endTime":2434.242,"body":"I, you know, it's, and I think"},{"startTime":2432.162,"endTime":2434.242,"body":"that, here, how about this?"},{"startTime":2434.572,"endTime":2437.562,"body":"The question you didn't ask is"},{"startTime":2434.572,"endTime":2437.562,"body":"like, what can I be doing that"},{"startTime":2437.572,"endTime":2439.232,"body":"no other YouTuber is doing?"},{"startTime":2440.391,"endTime":2440.841,"body":"Okay."},{"startTime":2441.071,"endTime":2444.321,"body":"So what can, so I should"},{"startTime":2441.071,"endTime":2444.321,"body":"ask that for my own purpose?"},{"startTime":2444.321,"endTime":2446.421,"body":"Like how can I do it that no one's doing?"},{"startTime":2446.431,"endTime":2448.531,"body":"Or what, that's what"},{"startTime":2446.431,"endTime":2448.531,"body":"everyone should be asking."},{"startTime":2448.532,"endTime":2452.992,"body":"So that's the question to ask me so"},{"startTime":2448.532,"endTime":2452.992,"body":"that your listeners can consider it."},{"startTime":2453.362,"endTime":2456.972,"body":"So this is what I'm going to say"},{"startTime":2453.362,"endTime":2456.972,"body":"and it's going to be YouTube ads."},{"startTime":2457.892,"endTime":2461.962,"body":"I have not tested this, so please do not"},{"startTime":2457.892,"endTime":2461.962,"body":"hold my feet to the fire on this one, but"},{"startTime":2462.332,"endTime":2468.562,"body":"I just did an interview and it comes out,"},{"startTime":2462.332,"endTime":2468.562,"body":"June, two days from now, whatever that is,"},{"startTime":2468.562,"endTime":2474.582,"body":"I don't know, June 19th, a gentleman named"},{"startTime":2468.562,"endTime":2474.582,"body":"Craig Campbell and he is like an SEO guy."},{"startTime":2475.012,"endTime":2476.992,"body":"I met him in."},{"startTime":2477.722,"endTime":2481.862,"body":"Birmingham, UK, at a conference I was"},{"startTime":2477.722,"endTime":2481.862,"body":"emceeing called TubeFest, and he had"},{"startTime":2481.862,"endTime":2486.512,"body":"this talk where he was talking about"},{"startTime":2481.862,"endTime":2486.512,"body":"how he's using YouTube to grow his"},{"startTime":2486.512,"endTime":2489.082,"body":"business and get his multiple streams"},{"startTime":2486.512,"endTime":2489.082,"body":"of income and all of the things."},{"startTime":2490.312,"endTime":2494.482,"body":"When I say I was shook to my core"},{"startTime":2490.312,"endTime":2494.482,"body":"with like, oh my god, really?"},{"startTime":2494.482,"endTime":2503.252,"body":"This is, this could be the option, about"},{"startTime":2494.482,"endTime":2503.252,"body":"using YouTube ads to help revitalize"},{"startTime":2503.252,"endTime":2507.992,"body":"my channel or get the videos I want"},{"startTime":2503.252,"endTime":2507.992,"body":"specifically watched and found by my"},{"startTime":2507.992,"endTime":2511.752,"body":"target audience never occurred to me."},{"startTime":2512.752,"endTime":2516.542,"body":"I'm not talking about YouTube ads in the"},{"startTime":2512.752,"endTime":2516.542,"body":"sense of like the things that go at the"},{"startTime":2516.542,"endTime":2521.962,"body":"beginning of videos that most people skip"},{"startTime":2516.542,"endTime":2521.962,"body":"or the things that pop up in the middle."},{"startTime":2522.282,"endTime":2527.022,"body":"I'm talking about like, Hey, I have this"},{"startTime":2522.282,"endTime":2527.022,"body":"video and I want to target my buyer."},{"startTime":2528.732,"endTime":2531.602,"body":"Let's get that video in front of them"},{"startTime":2528.732,"endTime":2531.602,"body":"and I'm going to put ad money behind"},{"startTime":2531.602,"endTime":2533.262,"body":"it to make sure that it gets seen."},{"startTime":2534.032,"endTime":2537.852,"body":"And he has done this in some"},{"startTime":2534.032,"endTime":2537.852,"body":"really strange ways because he's"},{"startTime":2537.852,"endTime":2540.742,"body":"like, well, YouTube wants his"},{"startTime":2537.852,"endTime":2540.742,"body":"watch time and what YouTube wants"},{"startTime":2540.742,"endTime":2541.962,"body":"is for people to click on videos."},{"startTime":2542.252,"endTime":2543.522,"body":"And so for me, who's have."},{"startTime":2543.842,"endTime":2546.312,"body":"It's had this struggle"},{"startTime":2543.842,"endTime":2546.312,"body":"with my YouTube channel."},{"startTime":2546.942,"endTime":2548.892,"body":"I'm like, could this be how I revive?"},{"startTime":2548.932,"endTime":2553.962,"body":"Cause I could literally reactivate my"},{"startTime":2548.932,"endTime":2553.962,"body":"existing subscriber count, my previous"},{"startTime":2553.962,"endTime":2560.582,"body":"viewers to what I'm doing and be like,"},{"startTime":2553.962,"endTime":2560.582,"body":"cause I have a whole like launch plan"},{"startTime":2560.582,"endTime":2565.482,"body":"in July for my video content that very"},{"startTime":2560.582,"endTime":2565.482,"body":"strategically and specifically promotes"},{"startTime":2565.482,"endTime":2567.062,"body":"what I'm doing with Cast Agency."},{"startTime":2567.542,"endTime":2569.532,"body":"And I'm like, I could reactivate"},{"startTime":2567.542,"endTime":2569.532,"body":"my entire YouTube channel."},{"startTime":2569.682,"endTime":2573.872,"body":"Like, viewer, watch, previous watch"},{"startTime":2569.682,"endTime":2573.872,"body":"audience by putting ad dollars behind it."},{"startTime":2573.892,"endTime":2575.952,"body":"And like, as a marketer, I'm"},{"startTime":2573.892,"endTime":2575.952,"body":"like, what is wrong with you?"},{"startTime":2575.952,"endTime":2577.132,"body":"Why didn't you think about this?"},{"startTime":2577.412,"endTime":2579.982,"body":"But it's a really great way for you to"},{"startTime":2577.412,"endTime":2579.982,"body":"get your content in front of people."},{"startTime":2579.982,"endTime":2581.772,"body":"And am I saying YouTube is pay to play?"},{"startTime":2581.772,"endTime":2582.302,"body":"Absolutely not."},{"startTime":2582.732,"endTime":2586.152,"body":"If you were to watch a big, if you"},{"startTime":2582.732,"endTime":2586.152,"body":"were to talk to big YouTube experts,"},{"startTime":2586.152,"endTime":2588.222,"body":"they would be like, never in a"},{"startTime":2586.152,"endTime":2588.222,"body":"thousand years, it will kill your"},{"startTime":2588.222,"endTime":2589.272,"body":"channel, blah, blah, blah, blah, blah."},{"startTime":2590.032,"endTime":2594.697,"body":"This guy has Just got over a million"},{"startTime":2590.032,"endTime":2594.697,"body":"subscribers on his YouTube channel"},{"startTime":2594.737,"endTime":2599.367,"body":"and his YouTube channel is all about"},{"startTime":2594.737,"endTime":2599.367,"body":"SEO, search engine optimization."},{"startTime":2599.887,"endTime":2605.677,"body":"And he is making a seven figure business"},{"startTime":2599.887,"endTime":2605.677,"body":"through affiliates and sponsorships."},{"startTime":2605.677,"endTime":2609.867,"body":"And he has like an agency"},{"startTime":2605.677,"endTime":2609.867,"body":"that's very niche and specific."},{"startTime":2609.877,"endTime":2612.677,"body":"He's speaking in"},{"startTime":2609.877,"endTime":2612.677,"body":"conferences all over Europe."},{"startTime":2613.037,"endTime":2616.857,"body":"You know, he's doing a lot of things"},{"startTime":2613.037,"endTime":2616.857,"body":"and it's like, and I love what"},{"startTime":2616.867,"endTime":2619.447,"body":"he said about anyone that says."},{"startTime":2619.892,"endTime":2621.742,"body":"No, don't do that or whatever."},{"startTime":2621.752,"endTime":2625.352,"body":"Remember, this is literally a"},{"startTime":2621.752,"endTime":2625.352,"body":"tool YouTube has given us in"},{"startTime":2625.352,"endTime":2626.572,"body":"the back end of our studio."},{"startTime":2626.572,"endTime":2631.602,"body":"We have the Promotions tab in our YouTube"},{"startTime":2626.572,"endTime":2631.602,"body":"studio that anyone can access now."},{"startTime":2632.222,"endTime":2638.302,"body":"Why would they penalize you long"},{"startTime":2632.222,"endTime":2638.302,"body":"term or even now for paying them"},{"startTime":2638.312,"endTime":2642.042,"body":"money to help you get more views on"},{"startTime":2638.312,"endTime":2642.042,"body":"their platform and build the audience"},{"startTime":2642.232,"endTime":2643.592,"body":"that will help you get more views?"},{"startTime":2643.922,"endTime":2648.052,"body":"And he says go look at their bank accounts"},{"startTime":2643.922,"endTime":2648.052,"body":"and tell me how successful they are..."},{"startTime":2648.702,"endTime":2648.922,"body":"so,"},{"startTime":2648.922,"endTime":2651.772,"body":"... and then come look at mine and"},{"startTime":2648.922,"endTime":2651.772,"body":"tell me if what I'm doing is wrong."},{"startTime":2651.782,"endTime":2656.422,"body":"And I was like, holy bananas, all"},{"startTime":2651.782,"endTime":2656.422,"body":"of the sense has been made to me."},{"startTime":2658.076,"endTime":2662.376,"body":"This is, potentially agreed"},{"startTime":2658.076,"endTime":2662.376,"body":"this is a service that we"},{"startTime":2662.376,"endTime":2664.616,"body":"offer and do for customers."},{"startTime":2666.476,"endTime":2669.246,"body":"It's very easy to do it"},{"startTime":2666.476,"endTime":2669.246,"body":"wrong is the problem."},{"startTime":2669.256,"endTime":2670.236,"body":"That's the real problem."},{"startTime":2670.236,"endTime":2672.296,"body":"It's not that it's hard to do it right."},{"startTime":2672.506,"endTime":2677.606,"body":"It's very easy to do it wrong"},{"startTime":2672.506,"endTime":2677.606,"body":"and overpay for the wrong thing."},{"startTime":2677.896,"endTime":2685.606,"body":"But, Desiree, I'm going to do this for you"},{"startTime":2677.896,"endTime":2685.606,"body":"and I'm not going to charge you for it."},{"startTime":2685.606,"endTime":2691.576,"body":"I'm going to show you how to do it"},{"startTime":2685.606,"endTime":2691.576,"body":"and then you can, modify it after"},{"startTime":2691.576,"endTime":2692.846,"body":"I've showed you the principles."},{"startTime":2692.846,"endTime":2694.126,"body":"So, just let me know."},{"startTime":2694.756,"endTime":2695.596,"body":"We'll do it."},{"startTime":2695.596,"endTime":2696.492,"body":"We'll do a follow up."},{"startTime":2696.502,"endTime":2697.892,"body":"We'll do a follow up podcast."},{"startTime":2697.892,"endTime":2703.422,"body":"We'll have the numbers, where I"},{"startTime":2697.892,"endTime":2703.422,"body":"was, what happened, what we did,"},{"startTime":2703.472,"endTime":2706.592,"body":"what it looks like, how, like,"},{"startTime":2703.472,"endTime":2706.592,"body":"we'll come back in like six months."},{"startTime":2706.592,"endTime":2708.282,"body":"We'll come and we'll like recap this."},{"startTime":2708.412,"endTime":2708.842,"body":"Okay."},{"startTime":2709.146,"endTime":2710.846,"body":"I'll walk you through"},{"startTime":2709.146,"endTime":2710.846,"body":"exactly how to do this."},{"startTime":2710.846,"endTime":2713.736,"body":"So you just send me a message when"},{"startTime":2710.846,"endTime":2713.736,"body":"you want to do it, when you're ready."},{"startTime":2713.736,"endTime":2715.867,"body":"We're talking about this after"},{"startTime":2713.736,"endTime":2715.867,"body":"we're done with this interview."},{"startTime":2715.877,"endTime":2716.977,"body":"Like, don't think we're done."},{"startTime":2716.987,"endTime":2720.667,"body":"Like, just gave me the keys"},{"startTime":2716.987,"endTime":2720.667,"body":"to a kingdom I want access to."},{"startTime":2721.017,"endTime":2722.707,"body":"Like I said, we're, so plan on that."},{"startTime":2722.787,"endTime":2725.802,"body":"And if this, you're listening"},{"startTime":2722.787,"endTime":2725.802,"body":"to this in like 2025, 2025."},{"startTime":2726.382,"endTime":2729.012,"body":"Dane's going to put the link to"},{"startTime":2726.382,"endTime":2729.012,"body":"the new episode in the show notes."},{"startTime":2729.022,"endTime":2730.872,"body":"It's like the update"},{"startTime":2729.022,"endTime":2730.872,"body":"of like what happened."},{"startTime":2731.142,"endTime":2734.712,"body":"So you can come back and do"},{"startTime":2731.142,"endTime":2734.712,"body":"this and see how it happens."},{"startTime":2734.712,"endTime":2735.562,"body":"See if it is worth it."},{"startTime":2735.906,"endTime":2737.476,"body":"Desiree Martinez."},{"startTime":2738.026,"endTime":2740.496,"body":"How can people find out more about you?"},{"startTime":2741.222,"endTime":2741.482,"body":"LinkedIn."},{"startTime":2741.532,"endTime":2745.102,"body":"LinkedIn is the best place to connect"},{"startTime":2741.532,"endTime":2745.102,"body":"with me, especially if anything that"},{"startTime":2745.122,"endTime":2746.652,"body":"has to do with Creator Economy stuff."},{"startTime":2747.002,"endTime":2755.172,"body":"It's linkedin.com/in/MrsDesireeRose, M"},{"startTime":2747.002,"endTime":2755.172,"body":"R S D E S I R E E R O S E or just search"},{"startTime":2755.182,"endTime":2757.282,"body":"for me, Desiree Martinez on there."},{"startTime":2757.292,"endTime":2759.172,"body":"So I, that's the best"},{"startTime":2757.292,"endTime":2759.172,"body":"place to connect with me."},{"startTime":2759.456,"endTime":2762.936,"body":"And you definitely should also"},{"startTime":2759.456,"endTime":2762.936,"body":"subscribe to The Funded YouTuber"},{"startTime":2763.026,"endTime":2767.066,"body":"Podcast, which I listen to all the"},{"startTime":2763.026,"endTime":2767.066,"body":"time from Desiree and GigaStar."},{"startTime":2768.566,"endTime":2773.896,"body":"And, until next week, here's to"},{"startTime":2768.566,"endTime":2773.896,"body":"helping you help your customers"},{"startTime":2774.466,"endTime":2776.171,"body":"and viewers through video."}]}