1 00:00:01,110 --> 00:00:05,160 Hello, I am Michael Dyrynda and I am joined once again by. 2 00:00:05,790 --> 00:00:08,374 Greg Skerman, and this is episode... 3 00:00:08,374 --> 00:00:10,077 Five? 4 00:00:10,077 --> 00:00:10,819 Five! 5 00:00:10,819 --> 00:00:11,938 Got to five. 6 00:00:11,938 --> 00:00:13,299 We got to five. 7 00:00:13,760 --> 00:00:17,864 I think 10, 10 is the thing where you figure out if you're going to pursue it 8 00:00:17,864 --> 00:00:23,770 long-term or not, and given that I have two podcasts that have far exceeded that, 9 00:00:23,770 --> 00:00:27,153 I think, you know, let's, let's add a third into the mix. 10 00:00:27,878 --> 00:00:28,923 Yeah, for sure. 11 00:00:28,923 --> 00:00:29,725 Sure. 12 00:00:30,109 --> 00:00:30,692 So what's up, mate? 13 00:00:30,692 --> 00:00:31,702 It's been a big week for you. 14 00:00:31,702 --> 00:00:31,902 All right. 15 00:00:31,902 --> 00:00:33,743 What do you got going on over there? 16 00:00:33,743 --> 00:00:34,564 Huge week for me. 17 00:00:34,564 --> 00:00:37,927 It was, um, yeah, usually weak for me. 18 00:00:37,927 --> 00:00:41,569 So that will probably take up some time, but what have you got going on over there? 19 00:00:42,510 --> 00:00:42,950 Yeah. 20 00:00:42,950 --> 00:00:48,211 So I had a really big, unexpectedly big February, actually. 21 00:00:48,211 --> 00:00:54,113 So, um, I think a few episodes ago, I was sort of lamenting a little bit about the, 22 00:00:54,113 --> 00:00:58,794 about like the grind to try and find, um, clients. 23 00:00:59,214 --> 00:01:03,315 Um, and then I had a bunch just all come out of the woodwork all at once. 24 00:01:03,315 --> 00:01:11,537 Um, so I think February I landed, I want to say five, um, and just working through 25 00:01:12,138 --> 00:01:14,460 the sort of engagements with them at the moment. 26 00:01:14,460 --> 00:01:19,803 I've, um, I've had a couple of conversations already with some of them. 27 00:01:20,244 --> 00:01:29,331 Um, two of them, uh, developers who off their own sort of back, um, needed some 28 00:01:29,331 --> 00:01:34,356 advice, which I think is kind of where I wanted to, but that was kind of the ideal 29 00:01:34,356 --> 00:01:34,996 positioning, right? 30 00:01:34,996 --> 00:01:37,598 I kind of trying to help individual people out. 31 00:01:37,598 --> 00:01:41,962 I mean, not, not that I don't mind helping companies out as well, but 32 00:01:41,962 --> 00:01:44,563 I mean, they're very different engagements, right? 33 00:01:44,563 --> 00:01:48,266 Anytime dealing with an individual about their career or the challenges that 34 00:01:48,266 --> 00:01:52,689 they're actively facing versus like a business that's trying to undergo some 35 00:01:52,689 --> 00:01:54,009 kind of transformation. 36 00:01:55,731 --> 00:02:01,175 Yeah, so I kind of filled up, I filled my bucket in February in terms of what 37 00:02:01,175 --> 00:02:07,759 capacity I have given, full-time employment at Isaac Plant and family 38 00:02:07,759 --> 00:02:09,660 obligations and all of those things. 39 00:02:10,601 --> 00:02:11,481 And... 40 00:02:12,214 --> 00:02:17,296 I'm March now I'm trying to fill out my April pipeline a little bit. 41 00:02:17,296 --> 00:02:19,977 It's been a bit slow. 42 00:02:19,977 --> 00:02:24,579 My network is not huge by the standards of most people in the community. 43 00:02:24,579 --> 00:02:28,580 I think I have less than 200 followers on Twitter. 44 00:02:28,580 --> 00:02:31,301 So if anyone wants to fix that for me, that'd be great. 45 00:02:31,541 --> 00:02:32,562 I'm not paying for blue. 46 00:02:32,562 --> 00:02:33,362 I'm sorry, Aaron. 47 00:02:33,362 --> 00:02:37,323 I know blue, blue checks are the rule now, but I'm not doing that. 48 00:02:37,584 --> 00:02:42,050 Um, and I think my LinkedIn sort of network. 49 00:02:42,050 --> 00:02:45,652 sort of, you know, high five hundreds. 50 00:02:45,652 --> 00:02:51,696 And I guess it'd be interesting to see whether or not other people in the space 51 00:02:51,696 --> 00:02:55,138 who aren't trying to sort of actively promote themselves to the community have a 52 00:02:55,138 --> 00:02:59,802 similar sort of experience, but the overwhelming majority of my LinkedIn 53 00:02:59,802 --> 00:03:05,666 following HR managers and recruiters because I'm a hiring manager, they're 54 00:03:05,666 --> 00:03:10,969 trying to, they're either trying to approach me out, or they're trying to land 55 00:03:10,969 --> 00:03:11,390 my business. 56 00:03:11,390 --> 00:03:11,996 for you. 57 00:03:11,996 --> 00:03:12,410 Yeah. 58 00:03:12,410 --> 00:03:13,050 Yeah. 59 00:03:13,050 --> 00:03:22,473 So, um, went on a bit of a tear last week, um, a little bit of automation, um, to try 60 00:03:22,473 --> 00:03:28,034 and identify the kinds of people that I want to talk to, um, in the sort of two 61 00:03:28,034 --> 00:03:32,276 and three connections removed space on LinkedIn ended up putting myself in 62 00:03:32,276 --> 00:03:37,177 LinkedIn connection jail because I tried to add like 200 people, uh, to my, sorry 63 00:03:37,177 --> 00:03:38,317 if everyone's out there. 64 00:03:38,537 --> 00:03:38,938 Um, 65 00:03:38,938 --> 00:03:39,838 But I think it's, it's helped. 66 00:03:39,838 --> 00:03:43,261 I mean, these are regardless of whether or not they turn into any like, you know, 67 00:03:43,261 --> 00:03:44,702 professional engagement or not. 68 00:03:44,702 --> 00:03:49,226 Um, having a network that's kind of more aligned to the people who want to hear my 69 00:03:49,226 --> 00:03:54,431 message is I think, uh, way better than sort of screaming into the wind to a bunch 70 00:03:54,431 --> 00:03:56,733 of recruiters who are going to go, that sounds really interesting, but I have no 71 00:03:56,733 --> 00:03:57,633 idea what he's talking about. 72 00:03:57,633 --> 00:04:04,759 So yeah, just trying to rebalance, rebalance my, um, rebalance my network a 73 00:04:04,759 --> 00:04:07,101 little bit so that it's, it's kind of more aligned. 74 00:04:07,141 --> 00:04:07,480 Um, 75 00:04:07,480 --> 00:04:08,218 Mm-hmm. 76 00:04:08,218 --> 00:04:10,159 to being a subject matter expert in this space. 77 00:04:10,159 --> 00:04:18,665 And yeah, and then had a company reach out to me around potentially sponsoring the 78 00:04:18,665 --> 00:04:22,047 next Brisbane Laravel meetup. 79 00:04:22,047 --> 00:04:26,330 Started some early conversations regarding a space for that. 80 00:04:26,330 --> 00:04:30,813 We're really gonna try and use the space we used last time, which is the Brisbane 81 00:04:30,813 --> 00:04:31,874 Amazon office. 82 00:04:31,874 --> 00:04:37,842 They have a really awesome training room that has two synchronized. 83 00:04:37,842 --> 00:04:43,024 projectors and it's all for sound and light and all that kind of stuff and It's 84 00:04:43,024 --> 00:04:43,565 a classroom. 85 00:04:43,565 --> 00:04:46,346 So they use it for their internal training. 86 00:04:46,346 --> 00:04:51,049 I use it for So it's Amazon the business and then AWS the business also use the 87 00:04:51,049 --> 00:04:56,952 space to deliver their Like workshops and stuff. 88 00:04:57,112 --> 00:04:59,633 So I found this space years ago. 89 00:04:59,633 --> 00:05:04,876 So I was a AWS workshop and Yeah, it's really good space because there's tables. 90 00:05:04,876 --> 00:05:07,422 They let us kind of eat pizza in the room 91 00:05:07,422 --> 00:05:09,503 there's tables and people, there's less risk that people have dropped on the 92 00:05:09,503 --> 00:05:10,403 carpet. 93 00:05:10,744 --> 00:05:14,546 And it's got a magnetism views over the Brisbane River. 94 00:05:14,546 --> 00:05:16,807 Like you couldn't ask for a better spot to be honest. 95 00:05:17,287 --> 00:05:24,392 So yeah, hopefully, hopefully they weren't too put off by us using the space last 96 00:05:24,392 --> 00:05:26,513 time and they will let us use it again. 97 00:05:26,513 --> 00:05:31,196 I've got a couple of other potential options, somewhat co-working spaces that 98 00:05:31,196 --> 00:05:34,237 have auditoriums and things that we. 99 00:05:34,482 --> 00:05:37,062 we may potentially use if they don't come to the party. 100 00:05:37,062 --> 00:05:41,323 But yeah, we're trying to get that together, trying to do that in April, I 101 00:05:41,323 --> 00:05:42,244 think. 102 00:05:42,244 --> 00:05:46,825 I'm hustling a little bit to try and get a couple of speakers. 103 00:05:46,825 --> 00:05:51,346 I'm trying to get, so Jess Archer helps us out a little bit with the sort of 104 00:05:51,346 --> 00:05:51,866 organization. 105 00:05:51,866 --> 00:05:56,167 She's also like our perennial MC, but she's also like crazy man busy at the 106 00:05:56,167 --> 00:05:58,228 moment with like Laravel 11 release and stuff. 107 00:05:58,228 --> 00:06:03,209 So like it's all got to kind of line up a little bit with her time. 108 00:06:03,878 --> 00:06:06,459 on that front. 109 00:06:06,459 --> 00:06:10,442 But yeah, I'm really hopeful that we can start getting some more Brisbane 110 00:06:10,442 --> 00:06:12,063 representation in the sort of speaker mix. 111 00:06:12,063 --> 00:06:17,507 And I think I mentioned it before, I think that local meetups, particularly Laravel 112 00:06:17,507 --> 00:06:21,710 meetups, are a great way of identifying and pipelining potential speakers for the 113 00:06:21,710 --> 00:06:27,293 main event in November, which you just announced with your flash new marketing. 114 00:06:27,574 --> 00:06:30,156 Did indeed flash new marketing. 115 00:06:30,156 --> 00:06:36,482 It's, uh, the secret with the flash new marketing is that it is only temporary 116 00:06:36,482 --> 00:06:39,505 marketing as well, so there's, there's more to come on that front, but yeah, we, 117 00:06:39,505 --> 00:06:44,169 we announced on Tuesday, I was kind of in two minds about it because Laravel 11 was 118 00:06:44,169 --> 00:06:49,294 releasing on Tuesday and I was like, Oh, do I, do I kind of delay it? 119 00:06:49,294 --> 00:06:53,346 So as to not get swallowed up by the Laravel 11 wave. 120 00:06:53,346 --> 00:06:56,387 But we'd already kind of pushed it a week because we were trying to finalize some 121 00:06:56,387 --> 00:07:01,469 bits and pieces around sponsorship materials and reaching out to sponsors. 122 00:07:01,469 --> 00:07:06,431 So they had a bit of a heads up from, you know, the general public that, Hey, we're 123 00:07:06,431 --> 00:07:10,272 doing this again, this is when we're doing it and, and putting some details in their 124 00:07:10,272 --> 00:07:14,274 hands just to give them some extra time to kind of digest what we were doing. 125 00:07:14,634 --> 00:07:16,455 And, um, I think like it's been okay. 126 00:07:16,455 --> 00:07:23,017 We sent out a mail out on Tuesday and then, um, we had a pretty good 127 00:07:23,214 --> 00:07:29,437 click-through rate on that was 65-ish percent, which I think partly was owed to 128 00:07:29,437 --> 00:07:37,942 the fact that I hadn't fully set up DNS records, which Gmail and Microsoft and 129 00:07:37,942 --> 00:07:43,425 Yahoo and that, they're all kind of a bit more aggressive about now if you don't 130 00:07:43,425 --> 00:07:44,665 have the relevant things. 131 00:07:44,665 --> 00:07:51,989 So we were sending as a larikon.au email address, but didn't have that stuff in 132 00:07:51,989 --> 00:07:52,809 place. 133 00:07:52,930 --> 00:07:53,930 There's two separate places. 134 00:07:53,930 --> 00:07:56,811 We moved to ConvertKit this year as well, just to get a little bit more automation 135 00:07:56,811 --> 00:07:59,792 around sequencing of emails and segmentation and things like that. 136 00:07:59,792 --> 00:08:05,935 And also being able to, you know, to send previous emails automatically to new 137 00:08:06,315 --> 00:08:09,957 subscribers as well, which, you know, just helps keep everyone in the loop and not 138 00:08:09,957 --> 00:08:12,898 miss out on any of that information as we go through and gives us some better 139 00:08:12,898 --> 00:08:13,918 opportunities in the future. 140 00:08:13,918 --> 00:08:18,960 So a good, good content marketing kind of thought process. 141 00:08:18,960 --> 00:08:22,122 There's something you might, might look into. 142 00:08:22,122 --> 00:08:26,023 And while I still remember you mentioned that you'd been doing the LinkedIn stuff 143 00:08:26,023 --> 00:08:32,866 to try and build the audience, I think for you, because you've got a, a modest 144 00:08:32,866 --> 00:08:37,368 Twitter following and, and like a different kind of following on LinkedIn. 145 00:08:37,368 --> 00:08:42,830 I wonder if taking some of the, the stuff that you talked about at Larikon AU last 146 00:08:42,830 --> 00:08:45,611 year and start putting out some written content and doing a bit of content 147 00:08:45,611 --> 00:08:46,371 marketing that way. 148 00:08:46,371 --> 00:08:51,933 So people kind of have a taste of what, what you have to say without, I guess. 149 00:08:52,266 --> 00:08:57,330 sending them the link to the video to just say like, go and spend 30 minutes of your 150 00:08:57,330 --> 00:08:57,891 time to do this. 151 00:08:57,891 --> 00:09:01,895 We'll know here's, here's a five minute read that you can go through and quickly 152 00:09:01,895 --> 00:09:03,236 get a taste of what we're doing. 153 00:09:03,236 --> 00:09:07,200 And then, and then you put, you know, you ask in there, join my mailing list for 154 00:09:07,200 --> 00:09:10,543 more information or email here if you want to, if you want to contact me, like just 155 00:09:10,543 --> 00:09:15,128 to make it a bit clear and, and to kind of give something in order to get something 156 00:09:15,128 --> 00:09:16,669 back in return. 157 00:09:16,709 --> 00:09:16,914 Um. 158 00:09:16,914 --> 00:09:19,136 Yeah, I mean, it's definitely the content marketing side of things. 159 00:09:19,136 --> 00:09:20,817 Definitely something I need to look at. 160 00:09:21,398 --> 00:09:23,920 Like February was very organic. 161 00:09:24,000 --> 00:09:28,384 So I think there was more, there was more inbound than outbound in terms of, like, 162 00:09:28,384 --> 00:09:32,528 there wasn't a lot of prospecting going on, beyond sort of just letting people 163 00:09:32,528 --> 00:09:33,189 know that I'm doing it. 164 00:09:33,189 --> 00:09:38,254 And, but most of it, probably more than, definitely more than half of it was, was 165 00:09:38,254 --> 00:09:38,994 inbound inquiry. 166 00:09:38,994 --> 00:09:44,818 And I think it's really. 167 00:09:44,818 --> 00:09:49,802 it's, it's a bit deceptive if you get a lot of inbound inquiry early on, because 168 00:09:49,802 --> 00:09:53,585 you're just like, Oh, I can just like easy mode this and people will come to me. 169 00:09:53,585 --> 00:09:58,930 But you know, you're very, very quickly torture network in terms of, you know, the 170 00:09:58,930 --> 00:10:00,952 people in your network who are going to be interested in are going to reach out to 171 00:10:00,952 --> 00:10:01,132 you. 172 00:10:01,132 --> 00:10:02,593 And then that's, that's it. 173 00:10:02,593 --> 00:10:07,057 That that's the end of that, that cup is empty at that point, which is part of the 174 00:10:07,057 --> 00:10:08,718 motivation in growing the network. 175 00:10:10,179 --> 00:10:13,041 A bit to be a content marketing has definitely been on my mind or 176 00:10:13,170 --> 00:10:16,194 you know, slicing up some of the hot takes out of the talk a little bit. 177 00:10:16,194 --> 00:10:20,140 The talk is like the primary marketing piece if there is even a marketing piece 178 00:10:20,140 --> 00:10:22,062 is like, Hey, I talked about this. 179 00:10:22,203 --> 00:10:25,528 By the way, the nature of it being a 30 minute talk is that it's pretty reductive, 180 00:10:25,528 --> 00:10:29,707 like it just has to be, you know, 181 00:10:29,707 --> 00:10:34,150 dot points there and you know, minimum seven pieces of content that you can write 182 00:10:34,290 --> 00:10:38,212 and then, and put out into the world so that, you know, you can keep referring 183 00:10:38,212 --> 00:10:39,212 back to that. 184 00:10:39,253 --> 00:10:43,095 But on the back of that, it also gives the opportunity for the new ideas that you 185 00:10:43,095 --> 00:10:45,696 want to explore or new ideas to kind of start pushing that out. 186 00:10:45,696 --> 00:10:49,959 And that I think will help you as you flesh out future talk ideas as well and 187 00:10:49,959 --> 00:10:54,141 future content to kind of see what does and doesn't resonate and then what you can 188 00:10:54,141 --> 00:10:55,161 bring into. 189 00:10:55,274 --> 00:10:59,335 your mentoring, but also, you know, I know that you tweeted the other day that you've 190 00:10:59,335 --> 00:11:02,377 submitted for speaking at Laricon AU again this year. 191 00:11:02,377 --> 00:11:06,458 So, you know, to, to really help flesh out some of those ideas. 192 00:11:08,139 --> 00:11:11,421 I should hope not. 193 00:11:11,421 --> 00:11:13,321 Um, yeah. 194 00:11:13,321 --> 00:11:18,124 So I think, you know, that, that serves two purposes. 195 00:11:18,124 --> 00:11:22,805 One is to, to keep putting your content out there so that people can see. 196 00:11:23,330 --> 00:11:27,153 that it's, that it's solid advice that you're willing to give, give you the 197 00:11:27,153 --> 00:11:29,575 little bit rather than just say, look, I'll tell you. 198 00:11:29,575 --> 00:11:32,777 And like, I know that, that you're willing to talk to people in short bursts and 199 00:11:32,777 --> 00:11:38,141 things like that, but, but giving away some of that content for free. 200 00:11:38,402 --> 00:11:40,824 Um, which, which you've already done, right? 201 00:11:40,824 --> 00:11:45,207 It's not, it's not like you're giving away anything that isn't already available from 202 00:11:45,207 --> 00:11:48,410 you in public in the, in the form of that talk, but I think there's, there's 203 00:11:48,410 --> 00:11:51,573 certainly an avenue to take like each of those seven points and turn it into seven 204 00:11:51,573 --> 00:11:52,950 blog posts or. 205 00:11:52,950 --> 00:11:57,134 You know, 14 blog posts, if you do, you know, this is what I covered in the talk. 206 00:11:57,134 --> 00:12:00,757 Here's a bit of a follow-up to some aspect of it based on the conversations that you 207 00:12:00,757 --> 00:12:00,897 had. 208 00:12:00,897 --> 00:12:05,402 Like, I think that's, again, that, that would be a really powerful way for you to 209 00:12:05,402 --> 00:12:11,308 kind of put your content out there and for it to be visible, um, and, you know, 210 00:12:11,308 --> 00:12:15,432 something to kind of feed that because we were talking about it just, just before we 211 00:12:15,432 --> 00:12:17,182 hit record is that. 212 00:12:17,182 --> 00:12:20,384 Yeah, you had a lot of that organic stuff come through and it was a lot of inbound 213 00:12:20,384 --> 00:12:24,427 in February, but because you then spent most of, or in January, I suppose, and 214 00:12:24,427 --> 00:12:29,650 then because you spent a lot of February doing the actual coaching and figuring 215 00:12:29,650 --> 00:12:33,853 out, you know, how you're going to do that and then doing it. 216 00:12:33,853 --> 00:12:38,697 You didn't have that time that you spent in January, in February to then market for 217 00:12:38,697 --> 00:12:39,257 new leads. 218 00:12:39,257 --> 00:12:42,259 And so now you kind of gone, oh, you know, there's, there's nothing. 219 00:12:42,259 --> 00:12:45,961 So it's, there's the, the more that you can kind of automate. 220 00:12:46,646 --> 00:12:52,390 the content, you know, that, that top of funnel thing, um, then the easy it's going 221 00:12:52,390 --> 00:12:56,454 to be to, to kind of have that trickle through into something that's a bit more 222 00:12:56,454 --> 00:12:59,176 sustainable than, than going, Oh, I'm halfway through March. 223 00:12:59,176 --> 00:13:02,819 And, and like, it's been a bit dry and I've got to kind of scramble to fill 224 00:13:02,819 --> 00:13:03,120 April. 225 00:13:03,120 --> 00:13:08,484 Otherwise you will get quite demotivated by I think, and it'll fall off. 226 00:13:08,484 --> 00:13:11,627 Like I know that you're, you've made good inroads into the goals that you set 227 00:13:11,627 --> 00:13:14,529 yourself for, for what you want to do in 2024. 228 00:13:15,446 --> 00:13:19,290 But I think you could also fall into the trap of resting on those laurels that like 229 00:13:19,290 --> 00:13:20,792 I've hit a chunk of it already. 230 00:13:20,792 --> 00:13:23,795 And it's going to be easy to make up the rest of it and it might just fall off 231 00:13:23,795 --> 00:13:27,199 completely and then, and then you don't do it and then, you know, the, the 232 00:13:27,199 --> 00:13:30,081 demotivation will come faster than the motivation for sure. 233 00:13:30,688 --> 00:13:35,052 The other thing too, is that like the, the standard offering is like five, one hour 234 00:13:35,212 --> 00:13:37,034 conversations over a period of five months. 235 00:13:37,034 --> 00:13:43,860 So, um, or five fortnights, depending on the, you know, the speed that the, the 236 00:13:43,860 --> 00:13:45,501 people being coached want to go through. 237 00:13:45,501 --> 00:13:50,745 So like, there's still plenty of like actual work to do like all the way through 238 00:13:50,745 --> 00:13:51,626 to May. 239 00:13:51,726 --> 00:13:55,809 Um, but it's, it's kind of about at least pipelining 240 00:13:56,586 --> 00:14:01,008 leads so that come May I can, you know, cause I don't expect everyone's going to 241 00:14:01,008 --> 00:14:01,788 renew. 242 00:14:03,189 --> 00:14:10,033 I hope that people are getting value and do end up renewing, but, you know, I, I am 243 00:14:10,033 --> 00:14:11,894 at capacity sort of for what I can do. 244 00:14:11,894 --> 00:14:13,255 Well, not completely at capacity. 245 00:14:13,255 --> 00:14:16,156 That's a bit of a, you know, I've left some sort of slack in there. 246 00:14:16,917 --> 00:14:21,020 But, you know, I don't necessarily want to be like pulling in five new starts every 247 00:14:21,020 --> 00:14:24,301 month because by month five, that's 25 people. 248 00:14:24,614 --> 00:14:28,095 25 conversations and there just isn't enough time, but it's kind of the, the 249 00:14:28,095 --> 00:14:30,896 interesting challenge is trying to figure out how to make it sustainable. 250 00:14:30,896 --> 00:14:35,678 And then also how to protect the time that I've got available so that I can sort of 251 00:14:35,678 --> 00:14:41,781 bring my best self to those conversations that I'm, you know, um, able to like, 252 00:14:41,781 --> 00:14:44,662 cause you have to over a period of five conversations, you have to kind of hold 253 00:14:44,662 --> 00:14:48,963 the context about what the overall con conversation is. 254 00:14:49,244 --> 00:14:52,165 Um, and you sort of worry a little bit that if you end up with a really big book 255 00:14:52,165 --> 00:14:53,825 that you, um, 256 00:14:54,711 --> 00:14:57,593 Good to take notes and, and yeah, you've got to keep the continuity about, you 257 00:14:57,593 --> 00:15:01,376 know, this is, this is the program, but like this is, you know, everything's 258 00:15:01,376 --> 00:15:02,456 slightly different for every person. 259 00:15:02,456 --> 00:15:04,258 That's the whole point of the, the tailored coaching. 260 00:15:04,258 --> 00:15:08,460 So yeah, keeping extensive notes on what those conversations are, or even recording 261 00:15:08,460 --> 00:15:12,303 them so you can refer back to them, you know, using AI is the craze to, to 262 00:15:12,303 --> 00:15:15,185 transcribe it and summarize the, the conversations and things like, like all of 263 00:15:15,185 --> 00:15:18,647 these kinds of things that you could do later and like, I understand the 264 00:15:18,647 --> 00:15:22,082 perspective of like, I don't want to have too many, but you know, someone might. 265 00:15:22,082 --> 00:15:25,363 get sick or fall off or for whatever reason they can't do something. 266 00:15:25,363 --> 00:15:30,246 And rather than going, well, now that I've got a free slot and then going, you know, 267 00:15:30,246 --> 00:15:34,769 can I, you know, sending the tweets out, LinkedIn posts out, whatever I was saying, 268 00:15:34,769 --> 00:15:35,969 you know, can I. 269 00:15:36,289 --> 00:15:37,250 Feel this slot. 270 00:15:37,250 --> 00:15:40,372 It's like, no, I've got someone in the funnel already. 271 00:15:40,372 --> 00:15:43,674 I'll just tap them and say, Hey, I've had a slot free up. 272 00:15:43,674 --> 00:15:46,555 Do you want to, do you want to start, you know, a week early or whatever, and see if 273 00:15:46,555 --> 00:15:47,476 you can make it work that way. 274 00:15:47,476 --> 00:15:50,774 So yeah, I get the. 275 00:15:50,774 --> 00:15:54,437 The perspective, it's just, you know, I want, I want you to succeed in what you're 276 00:15:54,437 --> 00:15:58,901 doing, because I think what you've got to say is valuable for the audience that you 277 00:15:58,901 --> 00:16:01,243 are looking to, to communicate with. 278 00:16:01,243 --> 00:16:05,267 And it like the early indication is that you have something that, that people do 279 00:16:05,267 --> 00:16:06,868 actually find valuable. 280 00:16:06,868 --> 00:16:12,253 It's just keeping the motivation there because the motivation will get you going. 281 00:16:12,253 --> 00:16:17,257 And it's like the repetition and actually doing it that will keep it sustainable. 282 00:16:17,458 --> 00:16:17,798 Yeah. 283 00:16:17,798 --> 00:16:21,178 The other thing too, is that like early on when you sort of starting something new, 284 00:16:21,239 --> 00:16:24,279 like, you know, I wasn't sure that it was going to like land. 285 00:16:24,279 --> 00:16:24,459 Right. 286 00:16:24,459 --> 00:16:27,940 I thought, you know, I got, I think I have one person who was interested to start 287 00:16:27,940 --> 00:16:33,182 with, um, who I, you know, they may have even seeded the idea in my head a long 288 00:16:33,182 --> 00:16:34,382 time ago, to be honest. 289 00:16:34,382 --> 00:16:39,744 Um, uh, and it's like, you know, you can make the mistake, I think of going and 290 00:16:39,744 --> 00:16:44,345 registering a domain and standing up a blog and setting up, you know, um, convert 291 00:16:44,345 --> 00:16:45,645 kit and all of these things. 292 00:16:45,645 --> 00:16:46,874 And then it's only one person. 293 00:16:46,874 --> 00:16:49,535 So you kind of made this massive investment. 294 00:16:50,316 --> 00:16:53,118 And then when you get a bit of a hot start, you then don't have the time to go 295 00:16:53,118 --> 00:16:53,639 back and do that. 296 00:16:53,639 --> 00:17:00,183 So finding the right moment to actually go and invest your time in that is yeah, it's 297 00:17:00,183 --> 00:17:00,564 tricky. 298 00:17:00,564 --> 00:17:02,005 And it's definitely it's definitely something. 299 00:17:02,005 --> 00:17:05,828 And like, you know, in months where it's quiet, where I am sort of pipelining, 300 00:17:05,828 --> 00:17:12,192 that's kind of what I'm doing it when I'm like up to my gills in work and in 301 00:17:12,192 --> 00:17:12,893 coaching engagements. 302 00:17:12,893 --> 00:17:14,982 But yeah, it's. 303 00:17:14,982 --> 00:17:19,364 Yeah, it's, it's been a bit of a slow month on that front. 304 00:17:19,364 --> 00:17:21,585 Um, the good news is that if anyone does. 305 00:17:22,146 --> 00:17:24,487 Well, has seen what I've been doing and is interested. 306 00:17:24,487 --> 00:17:25,688 My April is wide open. 307 00:17:25,688 --> 00:17:29,135 So, uh, all hundred and. 308 00:17:29,135 --> 00:17:33,877 if it's a bit of a slow month, you might write seven blog posts now, but you can 309 00:17:33,877 --> 00:17:37,258 put one out this week and one out in two weeks and one, two after that, like you've 310 00:17:37,258 --> 00:17:41,820 got that pipeline of content and if, and if you find that something's dying off or 311 00:17:41,820 --> 00:17:45,581 that there's something has come up, you know, out, out of that schedule, then you 312 00:17:45,581 --> 00:17:49,803 can, you know, either bring something forward or, or insert some new content, 313 00:17:49,803 --> 00:17:50,864 you know, out of turn or whatever. 314 00:17:50,864 --> 00:17:53,985 I think it's just, it's just going to be important to kind of do that. 315 00:17:53,985 --> 00:17:54,745 And there's. 316 00:17:55,678 --> 00:17:58,680 I'm not going to find who it is now. 317 00:17:58,780 --> 00:18:02,123 And I'll see if I can remember to put it in the show notes, but there is a creator 318 00:18:02,123 --> 00:18:07,628 on, I think it's convert basically they have this evergreen newsletter, right? 319 00:18:07,628 --> 00:18:11,591 And everyone that signs up gets like the first one and then the second one a day 320 00:18:11,591 --> 00:18:13,032 later, and like, it just keeps going. 321 00:18:13,032 --> 00:18:16,555 And every time they come up with a new piece of content, they just stick it on 322 00:18:16,555 --> 00:18:18,697 the end and then everyone will get it. 323 00:18:18,697 --> 00:18:21,640 And everyone that has signed up, you know, halfway through or whatever else will 324 00:18:21,640 --> 00:18:23,361 eventually get that content. 325 00:18:23,661 --> 00:18:23,923 Um, 326 00:18:23,923 --> 00:18:24,418 Yeah. 327 00:18:24,418 --> 00:18:28,521 And it kind of means that, you know, I'm not saying put the money into that now. 328 00:18:28,521 --> 00:18:32,905 I think ConvertKit though has a free tier up to some number of subscribers. 329 00:18:32,905 --> 00:18:36,808 So it's something that you can look at whether or not you use that to deliver the 330 00:18:36,808 --> 00:18:41,151 content is up to you or if it's just like a blog is going to be the easiest way for 331 00:18:41,151 --> 00:18:45,455 you to just spin something up quickly that you can put content out there and you can 332 00:18:45,455 --> 00:18:48,157 always take those blog posts and put them into an email sequence later and we're 333 00:18:48,157 --> 00:18:52,040 like, you know, just like they live on this, on this thing where it's like you 334 00:18:52,040 --> 00:18:52,861 pay. 335 00:18:53,061 --> 00:18:53,821 Some. 336 00:18:54,154 --> 00:18:56,856 sum of money, you know, a hundred dollars, $200, whatever. 337 00:18:56,856 --> 00:19:00,339 And you get like everything that has ever been written and that ever will be 338 00:19:00,339 --> 00:19:01,020 written. 339 00:19:01,020 --> 00:19:03,962 And, you know, and then you get the word of mouth machine feeding that. 340 00:19:03,962 --> 00:19:06,824 So, you know, it depends on, on the approach you want to take, but yeah, I 341 00:19:06,824 --> 00:19:07,545 think. 342 00:19:07,785 --> 00:19:13,250 While it's, while it's still there in your head and it's fresh, relatively fresh 343 00:19:13,250 --> 00:19:15,711 from, from last year, I'd say. 344 00:19:16,613 --> 00:19:21,216 Turn that stuff into, into blog posts and write them and then have them ready to 345 00:19:21,216 --> 00:19:22,997 release basically. 346 00:19:23,222 --> 00:19:25,944 so that you can do that if nothing else. 347 00:19:26,619 --> 00:19:29,601 the good thing is that there's already a truckload of speaker notes on the back of 348 00:19:29,601 --> 00:19:30,322 that presentation. 349 00:19:30,322 --> 00:19:30,542 Right. 350 00:19:30,542 --> 00:19:36,685 So like, um, I mean, most of it's bullet points and not terribly well-crafted into 351 00:19:36,685 --> 00:19:39,987 a narrative, but you know, they'll just kind of like prompts and reminders about 352 00:19:39,987 --> 00:19:41,008 things actually had to talk about. 353 00:19:41,008 --> 00:19:47,311 So between that and, you know, running, uh, running AI over the, um, presentation 354 00:19:47,311 --> 00:19:50,373 itself, it's probably the bones of blog posts there without, without a huge amount 355 00:19:50,373 --> 00:19:50,930 of effort. 356 00:19:50,930 --> 00:19:52,317 terms of sitting down and typing. 357 00:19:52,317 --> 00:19:56,082 Like writing is not something that I'm. 358 00:19:56,082 --> 00:19:58,363 like super good at, I mean, I know it's just practice, right? 359 00:19:58,363 --> 00:20:00,804 It's you're not good at it until you are. 360 00:20:01,925 --> 00:20:04,186 But yeah, there's definitely like, yeah, you're right. 361 00:20:04,186 --> 00:20:05,707 Most of the work's already been done. 362 00:20:05,707 --> 00:20:07,288 And it's, I think it's important too. 363 00:20:07,288 --> 00:20:10,550 And this is probably something that anyone who is thinking of submitting for 364 00:20:10,550 --> 00:20:16,454 Lyrcon.au you could probably learn from is that you, like you put a lot of effort 365 00:20:16,454 --> 00:20:21,116 into those talks and then finding ways that you can rehash and reuse that content 366 00:20:21,116 --> 00:20:23,397 that you've put so much effort into is. 367 00:20:23,834 --> 00:20:27,097 is crucial and for me it's kind of a hook it's like hey I do this thing go and watch 368 00:20:27,097 --> 00:20:31,621 this half hour talk and if you think that you know if you think that it would be 369 00:20:31,621 --> 00:20:35,965 useful or you just think I'm a little bit crazy and you'd like to spend a bit of 370 00:20:35,965 --> 00:20:37,946 money to figure out just how crazy. 371 00:20:38,887 --> 00:20:41,134 I also offer this, but yeah I think. 372 00:20:41,134 --> 00:20:43,856 the other side of that is if someone is going to sit and watch that 30 minute 373 00:20:43,856 --> 00:20:47,099 thing and they, and they still want to proceed with it, then, you know, you know, 374 00:20:47,099 --> 00:20:48,521 that they're more invested in it. 375 00:20:48,521 --> 00:20:50,462 Blog posts is easier to kind of skim. 376 00:20:50,462 --> 00:20:53,305 Whereas if, you know, I've sat and watched 30 minutes and I have questions about X, 377 00:20:53,305 --> 00:20:59,390 Y, and Z of points three and, and five, then, you know, but I think putting it 378 00:20:59,390 --> 00:21:02,412 into written form is, is the way to go. 379 00:21:02,713 --> 00:21:05,616 Um, at least in these early stages, just so that it's available. 380 00:21:05,616 --> 00:21:07,317 So you can point someone and say, here you go. 381 00:21:07,317 --> 00:21:08,037 And then 382 00:21:08,386 --> 00:21:13,830 Um, I had, I had a friend of mine who's a UX engineer that I worked with a number of 383 00:21:13,830 --> 00:21:18,234 years ago and, and he, um, got made redundant a couple of weeks ago. 384 00:21:18,234 --> 00:21:24,399 And he, I saw him post on LinkedIn the other day saying that, um, he wants, he 385 00:21:24,399 --> 00:21:30,244 wants to, you know, put himself out there on, on LinkedIn and like grow his 386 00:21:30,244 --> 00:21:32,842 audience, but he feels like the eek about it. 387 00:21:32,842 --> 00:21:34,523 It's like, cause it's a self-serving thing. 388 00:21:34,523 --> 00:21:36,704 And I said, you have to look at it at a different way. 389 00:21:36,704 --> 00:21:38,705 This is not about monetization. 390 00:21:38,746 --> 00:21:42,128 Cause people have been on the internet long enough, especially like your audience 391 00:21:42,128 --> 00:21:43,389 that you, that you want to attract. 392 00:21:43,389 --> 00:21:47,832 They've been on the, on the internet long enough that if they know that your end 393 00:21:47,832 --> 00:21:52,576 goal is monetization or your primary goal is monetization, they're less likely to 394 00:21:52,576 --> 00:21:56,699 want to be interested in what you have to say than if you're wanting to genuinely 395 00:21:56,699 --> 00:21:57,799 help people. 396 00:21:57,819 --> 00:22:01,014 And you know, we've seen that in our community time and time again. 397 00:22:01,014 --> 00:22:04,295 Like Adam Wathen is where he is now, right? 398 00:22:04,295 --> 00:22:09,637 Tailwind Mogul, because of the time that he invested and all of the content he 399 00:22:09,637 --> 00:22:13,579 created and the conversations that he had on his podcast and all of the stuff that 400 00:22:13,579 --> 00:22:15,819 he gave away for the longest time. 401 00:22:15,940 --> 00:22:19,261 Like it's the goodwill that you build up with the free stuff that you do that makes 402 00:22:19,261 --> 00:22:22,843 people more inclined to want to be interested in your paid offerings. 403 00:22:22,843 --> 00:22:27,445 And at the end of the day, we all need to make money to survive, right? 404 00:22:27,445 --> 00:22:30,165 So we're not kidding ourselves that. 405 00:22:30,278 --> 00:22:34,619 Money is not a motivator, but if money is your primary motivator, especially when 406 00:22:34,619 --> 00:22:41,002 you're giving away content, um, then, then I think it's, you know, people, it's a 407 00:22:41,002 --> 00:22:43,503 little bit more opaque and people see straight through that. 408 00:22:43,643 --> 00:22:50,046 So I said to him, like, you have to genuinely want to help people and, you 409 00:22:50,046 --> 00:22:52,967 know, giving some stuff away for free. 410 00:22:53,007 --> 00:22:57,189 That is a taste of like these, this is where we're heading is, is kind of the way 411 00:22:57,189 --> 00:22:58,389 to go about it. 412 00:22:58,529 --> 00:22:59,014 Um, 413 00:22:59,014 --> 00:23:02,695 And, and like, as I said, we've seen it time and time again, Aaron, who spoke 414 00:23:02,695 --> 00:23:07,196 about it on mostly tentacle, you know, the, the layoff episode that just came out 415 00:23:07,196 --> 00:23:10,337 this week or last week at the time that this podcast comes out. 416 00:23:10,337 --> 00:23:10,917 Yeah. 417 00:23:10,917 --> 00:23:14,898 But like, you know, he got let go, but it's all of the goodwill that he's built 418 00:23:14,898 --> 00:23:19,659 up over the last two years, all of the, you know, not being cynical, being, you 419 00:23:19,659 --> 00:23:23,300 know, being a cheerleader for the community that came back to him in droves, 420 00:23:23,300 --> 00:23:27,841 not just from the Laravel community, but from all across the web. 421 00:23:28,034 --> 00:23:31,736 job offers, support, kind words. 422 00:23:31,797 --> 00:23:38,382 It was all, you know, sincerity that, you know, unless you're, you're willing to, to 423 00:23:38,382 --> 00:23:43,646 put in that, the work yourself in being the sense this is, you know, not to get 424 00:23:43,646 --> 00:23:47,169 biblical, but like treat others how you want to be treated is what that all comes 425 00:23:47,169 --> 00:23:48,530 down to, you know? 426 00:23:48,730 --> 00:23:53,093 So yeah, there's, I think there's certainly. 427 00:23:53,662 --> 00:23:57,004 an approach there for you to take and whether or not you want to, it's like, 428 00:23:57,004 --> 00:23:58,105 obviously it's entirely up to you. 429 00:23:58,105 --> 00:24:03,290 But I think, I think it's, it's a good foundation to use what you have and to 430 00:24:03,290 --> 00:24:06,613 test future content as well, because you're probably not going to speak of 431 00:24:06,613 --> 00:24:10,556 Brisbane Laravel about whatever you might submit to, to Laricon AU. 432 00:24:10,556 --> 00:24:17,042 I think that the audience it's Laravel, Laravel or, um, but a meetup audiences is 433 00:24:17,042 --> 00:24:20,925 more looking for meat and potatoes kind of stuff around, you know, this new feature 434 00:24:20,925 --> 00:24:21,894 in the framework. 435 00:24:21,894 --> 00:24:25,696 or talking about, you know, the changes in Laravel 11 or whatever else. 436 00:24:25,697 --> 00:24:30,901 Whereas Laricon, we have, you know, that kind of audience that is, that is broad 437 00:24:30,901 --> 00:24:34,204 reaching, um, and, and some feedback that we got last year was that they took it 438 00:24:34,204 --> 00:24:38,067 back to, to their work where they're an agency and it was like, you know, it's a 439 00:24:38,067 --> 00:24:41,470 Laravel conference, it's called Laricon, but there was stuff there across the 440 00:24:41,470 --> 00:24:45,413 spectrum for UX people, for, you know, accessibility, for design, for, you know, 441 00:24:45,413 --> 00:24:49,817 whatever else, and, and like, you can bring your whole team, not just your 442 00:24:49,817 --> 00:24:50,777 programmers. 443 00:24:50,842 --> 00:24:51,943 to the conference. 444 00:24:51,943 --> 00:24:57,788 So, um, you know, and we try and foster that as much as we can because, because 445 00:24:57,788 --> 00:25:04,575 there is such a broad spectrum of, of people in the Laravel community that they 446 00:25:04,575 --> 00:25:05,395 come to those things. 447 00:25:05,395 --> 00:25:10,720 So it's, you know, you've got to cater to not all of them, but like 80% of them. 448 00:25:10,720 --> 00:25:14,344 You know, you want to have a good cross-section of stuff and, and the early 449 00:25:14,344 --> 00:25:16,300 submissions, sorry, you're gone. 450 00:25:16,300 --> 00:25:16,920 two day com. 451 00:25:16,920 --> 00:25:19,242 You can't have a two day conference where it's just meat and potatoes. 452 00:25:19,242 --> 00:25:19,642 Right. 453 00:25:19,642 --> 00:25:22,375 Cause yeah, sometimes you want a salad. 454 00:25:22,375 --> 00:25:23,175 in the past. 455 00:25:23,175 --> 00:25:23,615 Yeah. 456 00:25:23,615 --> 00:25:27,536 And, and despite what people have told me in the past and what they think, um, you 457 00:25:27,536 --> 00:25:34,158 can, you cannot sit there for two days in a single track conference of just wall to 458 00:25:34,158 --> 00:25:39,179 wall technical talks, you cannot absorb that the brain is not made to absorb that 459 00:25:39,179 --> 00:25:43,541 for the majority of people in a multi-track conference, multi-track 460 00:25:43,541 --> 00:25:46,494 multi-day conference, you're not going to see every talk, you know, 461 00:25:46,494 --> 00:25:50,275 And I guarantee you, you're not going to see in two days of technical only talks at 462 00:25:50,275 --> 00:25:51,175 a multi-track conference. 463 00:25:51,175 --> 00:25:52,395 You're going to go and see something interesting. 464 00:25:52,395 --> 00:25:57,477 And the, and the thing is that we always find that we have found, you know, in our 465 00:25:57,817 --> 00:26:02,458 three events that we've had in the U S events that I've been to is that sometimes 466 00:26:02,458 --> 00:26:07,160 you sit in a sort of like your quote unquote, forced to sit through a talk that 467 00:26:07,160 --> 00:26:11,261 is not technical that you don't want to, and then you come away going, Oh, I've 468 00:26:11,261 --> 00:26:12,541 learned something. 469 00:26:12,821 --> 00:26:13,802 Um, it's not. 470 00:26:13,802 --> 00:26:15,102 Like I've learned something technical. 471 00:26:15,102 --> 00:26:16,922 It's I've learned something about myself. 472 00:26:16,922 --> 00:26:20,383 I've learned something about something I didn't know about, you know, the 473 00:26:20,383 --> 00:26:24,624 accessibility talks that we put on Nina's talk that we had was, you know, just 474 00:26:24,624 --> 00:26:29,286 talking about a whole other perspective that, that we don't see if you, if you 475 00:26:29,286 --> 00:26:35,067 just, um, mainline technical talks for two days and like people fall asleep, you 476 00:26:35,067 --> 00:26:41,089 know, you cannot, especially on the second day after, after dark and you know, late 477 00:26:41,089 --> 00:26:43,349 nights and whatever else you just, you 478 00:26:44,206 --> 00:26:46,966 properly focus on the talks. 479 00:26:46,966 --> 00:26:53,348 Um, and if you can, you are, and even if you, even if you actually genuinely can, 480 00:26:53,348 --> 00:26:56,149 I'm not saying there aren't people out there, I'm saying even if you actually 481 00:26:56,149 --> 00:27:01,310 genuinely can do that, you are still going to be a minority of the audience. 482 00:27:01,310 --> 00:27:05,892 We looked last year, we had 65% something first timers, not to say that they're, you 483 00:27:05,892 --> 00:27:11,033 know, junior developers, but 65% of the people attended for the first time. 484 00:27:11,293 --> 00:27:12,448 And, and that was like, 485 00:27:12,448 --> 00:27:13,453 conference ever, right? 486 00:27:13,453 --> 00:27:15,826 Like, and yeah. 487 00:27:15,826 --> 00:27:18,507 a lot of choice for PHP conferences in Australia. 488 00:27:18,987 --> 00:27:23,069 Um, and like Larik on EU was 80% first timers as well. 489 00:27:23,249 --> 00:27:29,012 Now, you know, I, I don't, don't know, you know, is it because there's been such a 490 00:27:29,012 --> 00:27:33,094 gap between the conferences and like people that were doing PHP that were like 491 00:27:33,094 --> 00:27:35,575 big in the community that were coming back year on year they've left? 492 00:27:35,575 --> 00:27:41,430 Is it, you know, other people, I don't know what the reason is, but 493 00:27:41,430 --> 00:27:45,511 You know, we had 65% of people at Larikon AU last year that were there for the first 494 00:27:45,511 --> 00:27:46,011 time. 495 00:27:46,011 --> 00:27:52,412 I hope to see 65% new people again this year, but I also hope to see that we have 496 00:27:52,412 --> 00:27:55,853 second timers, third timers, fourth timers that, you know, that we are putting on 497 00:27:55,853 --> 00:28:00,575 something of value to people that like, yes, they do want to come back and they, 498 00:28:00,575 --> 00:28:02,595 and they want to, you know, see their friends. 499 00:28:02,595 --> 00:28:03,695 They want to learn some things. 500 00:28:03,695 --> 00:28:06,656 They want to network and have a bit of fun. 501 00:28:06,676 --> 00:28:10,717 You know, we, we try and do a lot and we're going to do like a whole lot more. 502 00:28:11,298 --> 00:28:12,158 this year. 503 00:28:13,119 --> 00:28:16,762 So yeah, there's some very good things. 504 00:28:16,762 --> 00:28:19,865 We will, we will be talking about them in the coming weeks. 505 00:28:19,865 --> 00:28:23,488 If you missed, like, I know that we buried the lead 20 minutes, 28 minutes. 506 00:28:23,488 --> 00:28:29,973 Um, but, uh, if, if you miss the announcement this week, Larikon AU is in 507 00:28:29,973 --> 00:28:31,455 Brisbane this year, Queensland. 508 00:28:31,455 --> 00:28:32,775 So Greg's hometown. 509 00:28:33,016 --> 00:28:34,737 I'll come and visit you personally. 510 00:28:34,737 --> 00:28:39,766 And, um, on the seventh and eighth of November. 511 00:28:39,766 --> 00:28:41,806 So it's a Thursday, Friday again. 512 00:28:42,527 --> 00:28:46,749 We, we have said on the, if you go to Larikonda.au now we've said, basically if 513 00:28:46,749 --> 00:28:51,451 you're planning to book your travel now without any other information about 514 00:28:51,451 --> 00:28:54,393 tickets or the conference schedule, anything else like that, you want to get 515 00:28:54,393 --> 00:28:59,655 your flights early, we do recommend that you get in on Wednesday the 6th by about 516 00:28:59,655 --> 00:29:04,277 5pm, because there's going to be a pre-conference networking event. 517 00:29:04,814 --> 00:29:09,778 And then leave after 8 PM on Friday, the eighth, really leave on Saturday. 518 00:29:09,778 --> 00:29:13,020 Don't, don't rush out on Friday night. 519 00:29:13,281 --> 00:29:17,585 Um, cause we'll have a post-conference networking event, a little bit more 520 00:29:17,585 --> 00:29:21,008 chilled, a little bit more quiet than, um, well, after dark will be on Thursday 521 00:29:21,008 --> 00:29:23,790 night, which is the main, the spectacular. 522 00:29:24,431 --> 00:29:27,454 Um, we're going to have, you don't have to book accommodation if you, I like, if you 523 00:29:27,454 --> 00:29:32,106 want to, then by all means do it, but we will have, um, 524 00:29:32,106 --> 00:29:35,448 I think eight properties from two different operators, all within like a 30 525 00:29:35,448 --> 00:29:40,953 minute walk of the conference venue this year, um, and all the pricing will like 526 00:29:40,953 --> 00:29:41,854 this discounted pricing. 527 00:29:41,854 --> 00:29:45,696 So everything will be sub $200 a night, except for I think two of the properties, 528 00:29:45,697 --> 00:29:48,879 which were a two 40 ish or something like that. 529 00:29:48,879 --> 00:29:53,243 So I think reasonable, certainly cheaper than, than a combination was in Sydney 530 00:29:53,243 --> 00:29:53,703 last year. 531 00:29:53,703 --> 00:29:58,167 So there will be more to come in the coming weeks as we start to put out more 532 00:29:58,167 --> 00:30:01,629 information and kind of dance around Larikon India. 533 00:30:01,662 --> 00:30:06,523 at the end of this month or next, next week, 23rd, 24th. 534 00:30:06,763 --> 00:30:11,684 Um, and then, you know, we'll roll some more stuff out between Larikon India and 535 00:30:11,684 --> 00:30:13,805 Larikon US in August. 536 00:30:13,845 --> 00:30:16,866 Um, but yeah, speaker submissions open now. 537 00:30:16,866 --> 00:30:21,207 I know that you've got one in we've, we've received some, um, I think maybe like we 538 00:30:21,207 --> 00:30:24,828 didn't really communicate that was the case that the speaker submissions were 539 00:30:24,828 --> 00:30:27,969 open, but we'll do some more marketing around that. 540 00:30:27,969 --> 00:30:30,389 Um, certainly in the coming weeks as well. 541 00:30:31,046 --> 00:30:31,987 How are they looking? 542 00:30:31,987 --> 00:30:37,096 Got some, um, got some interesting ones already or you keeping the inbox closed? 543 00:30:37,602 --> 00:30:37,862 Yeah. 544 00:30:37,862 --> 00:30:43,024 No, I look, I've, I've looked at like how many we've received more so than what we 545 00:30:43,024 --> 00:30:43,824 received. 546 00:30:43,824 --> 00:30:46,785 I've had a couple of people reach out to me directly and they're like, what, what 547 00:30:46,785 --> 00:30:47,865 kind of talk do you want? 548 00:30:47,865 --> 00:30:48,765 Don't ask me that question. 549 00:30:48,765 --> 00:30:49,445 I don't know. 550 00:30:49,445 --> 00:30:52,986 I will not know what kind of talk I want until I see all of the submissions and I 551 00:30:52,986 --> 00:30:54,367 can piece it together. 552 00:30:54,367 --> 00:30:56,247 Um, it's, I don't know how to explain it. 553 00:30:56,247 --> 00:30:57,928 It really is a gut feel kind of thing. 554 00:30:57,928 --> 00:31:01,789 I kind of look at what LaraCon US does and, and LaraCon EU does and kind of piece 555 00:31:01,789 --> 00:31:04,329 together similar. 556 00:31:04,866 --> 00:31:06,146 Um, types of talks. 557 00:31:06,146 --> 00:31:10,668 So, you know, if they have like 16 technical talks and two non-technical or, 558 00:31:10,668 --> 00:31:14,370 you know, 14 and four or whatever, then like, I try and maintain the ratios just 559 00:31:14,370 --> 00:31:19,752 to kind of keep the experience the same, but in terms of like, should I talk about 560 00:31:20,072 --> 00:31:25,194 API APIs or should I talk about front-end or should I talk about, I don't know if I 561 00:31:25,194 --> 00:31:32,317 knew what, what was going to be good as a topic, I would be a speaker and not a 562 00:31:32,317 --> 00:31:33,257 conference organizer. 563 00:31:33,257 --> 00:31:33,937 So. 564 00:31:34,526 --> 00:31:42,549 Um, yeah, I, I know it when I see it, but I've got, uh, three, three speakers locked 565 00:31:42,549 --> 00:31:44,510 already. 566 00:31:44,510 --> 00:31:51,733 I have, um, one very, very good sounding talk that I spoke to someone yesterday and 567 00:31:51,733 --> 00:31:53,593 that I think that'll be a good fit. 568 00:31:53,854 --> 00:31:57,855 Um, so, um, that's potentially for that. 569 00:31:57,855 --> 00:31:59,075 We've got locked away. 570 00:31:59,176 --> 00:32:03,897 We will see if he is open until the 17th of May. 571 00:32:04,022 --> 00:32:06,724 We will have picked all of our speakers by the 31st of May. 572 00:32:06,724 --> 00:32:09,646 That doesn't mean that we will be waiting until the 17th of May. 573 00:32:09,646 --> 00:32:15,370 Um, we kind of just as we go, as we see things, especially for international 574 00:32:15,370 --> 00:32:20,314 speakers, we try and lock them in earlier because one, we have limited spots and 575 00:32:20,314 --> 00:32:23,597 two, the earlier you book an international flight, the cheaper it's going to be for 576 00:32:23,597 --> 00:32:24,117 you. 577 00:32:24,117 --> 00:32:24,538 So 578 00:32:24,538 --> 00:32:28,467 also visa considerations and yeah. 579 00:32:28,467 --> 00:32:29,027 kind of stuff. 580 00:32:29,027 --> 00:32:31,848 And like people that are traveling internationally may bring family. 581 00:32:31,848 --> 00:32:33,369 They may want to stay longer. 582 00:32:33,369 --> 00:32:37,051 You know, there's all those kinds of things that they need to consider that 583 00:32:37,051 --> 00:32:41,854 someone that's flying up from Sydney or Perth or whatever, like they don't really, 584 00:32:41,854 --> 00:32:44,095 cause you know, it's a much shorter trip. 585 00:32:44,095 --> 00:32:45,896 It's a much easier thing. 586 00:32:46,036 --> 00:32:49,658 Um, I do encourage people to stay in Brisbane, you know, for a few days, have a 587 00:32:49,658 --> 00:32:50,639 bit of, bit of fun. 588 00:32:50,639 --> 00:32:55,081 I think November will be, you know, it's a bit more mild in terms of the climate. 589 00:32:55,381 --> 00:32:55,961 Um. 590 00:32:56,210 --> 00:32:58,111 And like there's, there's tons to see and do. 591 00:32:58,111 --> 00:33:03,377 We will have a whole bunch of information around like the things that you can do 592 00:33:03,377 --> 00:33:08,682 outside of the conference so that you don't have to necessarily do your own 593 00:33:08,682 --> 00:33:09,903 holiday planning. 594 00:33:10,123 --> 00:33:12,165 And we've got lots of, lots of information. 595 00:33:12,165 --> 00:33:16,274 down the highway to the Gold Coast or the theme parks. 596 00:33:16,274 --> 00:33:20,622 If you want something a bit more chill, head north up to Sunshine. 597 00:33:21,565 --> 00:33:21,779 Yeah. 598 00:33:21,779 --> 00:33:26,425 your family and, you know, that you, that do stuff in, in Brisbane there, and then 599 00:33:26,425 --> 00:33:30,470 you head down on the weekend for, you know, a trip to dream world or movie world 600 00:33:30,470 --> 00:33:32,231 on Saturday and then head home Sunday. 601 00:33:32,953 --> 00:33:33,953 Sounds great to me. 602 00:33:34,954 --> 00:33:39,235 I'm really excited to see it come to, I think I, I started, I know other people 603 00:33:39,235 --> 00:33:42,796 have pitched you the idea of Brisbane probably since the start of Virocon AU, I 604 00:33:42,796 --> 00:33:42,956 guess. 605 00:33:42,956 --> 00:33:49,118 Um, but I, you know, when I got wind of the fact that you were potentially losing, 606 00:33:49,298 --> 00:33:55,740 um, uh, Monkey Bar ice, um, yeah, I kind of heavily got behind it. 607 00:33:55,740 --> 00:34:01,381 So, um, and Brisbane's kind of rolling out the red carpet a little bit too, just to 608 00:34:01,381 --> 00:34:02,101 maybe. 609 00:34:02,462 --> 00:34:03,162 Yeah. 610 00:34:03,282 --> 00:34:07,684 I think also the fact that we had, I think six, six or seven speakers were from 611 00:34:07,684 --> 00:34:10,225 Brisbane, um, last year. 612 00:34:10,225 --> 00:34:21,509 So it was you, Josh, um, Samuel, Jess, um, there was one other Lauren. 613 00:34:21,509 --> 00:34:22,190 Yeah. 614 00:34:22,190 --> 00:34:25,751 Um, who's the other one? 615 00:34:25,751 --> 00:34:27,532 Well, maybe yeah, five or six. 616 00:34:27,532 --> 00:34:30,293 So we had like a good representation from Brisbane. 617 00:34:30,293 --> 00:34:31,793 Um, and. 618 00:34:31,862 --> 00:34:32,022 Yeah. 619 00:34:32,022 --> 00:34:36,143 As you say, Brisbane did roll out the red carpet in terms of the people that I spoke 620 00:34:36,143 --> 00:34:39,784 with there, not only at the venue, but like Brisbane city that you put me on 621 00:34:39,784 --> 00:34:46,425 contact with, um, they, they made me feel pretty good about moving, not just moving 622 00:34:46,425 --> 00:34:48,646 from Sydney, but moving to Brisbane specifically. 623 00:34:48,646 --> 00:34:53,847 So yeah, it's, um, it's good that it's all, all out there and I have to keep the 624 00:34:53,847 --> 00:34:54,288 secret anymore. 625 00:34:54,288 --> 00:34:57,488 There's still, you know, we haven't announced where the venue is, so you 626 00:34:57,488 --> 00:34:58,389 haven't missed that information. 627 00:34:58,389 --> 00:34:59,809 It just hasn't been communicated yet. 628 00:34:59,809 --> 00:35:01,929 So we'll get that out in. 629 00:35:02,634 --> 00:35:04,146 coming weeks. 630 00:35:04,518 --> 00:35:08,224 It's insanely central though, like very easy to get to. 631 00:35:08,285 --> 00:35:09,065 Yeah. 632 00:35:09,086 --> 00:35:11,871 Um, and Brisbane is like really well connected with public transport, 633 00:35:11,871 --> 00:35:13,614 particularly around where the venue is. 634 00:35:13,614 --> 00:35:17,593 Like, so you'll have options for, for getting around and. 635 00:35:17,593 --> 00:35:20,095 You can, you can cruise the Brisbane river. 636 00:35:20,095 --> 00:35:22,217 You can bus, you can walk. 637 00:35:22,217 --> 00:35:27,122 Like, as I said, all of the conference, all of the hotels that we're partnered 638 00:35:27,122 --> 00:35:31,106 with this year, uh, like the nearest one is a five minute walk. 639 00:35:31,106 --> 00:35:32,587 The furthest one is a 30 minute walk. 640 00:35:32,587 --> 00:35:38,793 So lots and lots and lots of good, um, reasonably priced, I think options. 641 00:35:38,793 --> 00:35:39,110 So 642 00:35:39,110 --> 00:35:42,724 Yeah, I'm really looking forward to just catching up with everyone again. 643 00:35:42,724 --> 00:35:45,527 Like, um, what's the... 644 00:35:45,527 --> 00:35:48,648 for you to actually catch up with people, not like see them at the conference and 645 00:35:48,648 --> 00:35:51,930 then go back to your hotel and then see them again at the conference, like, as I 646 00:35:51,930 --> 00:35:56,633 said, pre-conference Wednesday, there's going to be, it's not, it's not out. 647 00:35:56,633 --> 00:35:59,374 Like we will have facilitated something. 648 00:35:59,374 --> 00:36:03,376 It'll be user pays to play, but we will, there'll be drink specials. 649 00:36:03,376 --> 00:36:07,118 There'll be, um, food options and things like that for people to do that. 650 00:36:07,118 --> 00:36:09,079 We'll do that Wednesday. 651 00:36:09,560 --> 00:36:11,160 Uh, Thursday will be after dark Friday. 652 00:36:11,160 --> 00:36:13,641 We've got a on site. 653 00:36:13,706 --> 00:36:17,788 at the venue, we're going to have a five to eight thing. 654 00:36:17,788 --> 00:36:24,053 And then there'll be another like after dark, you know, tangential event as well 655 00:36:24,053 --> 00:36:29,717 that you'll be able to go to and, um, you know, just hang out with people and then 656 00:36:29,717 --> 00:36:31,117 go home on Saturday, please. 657 00:36:32,908 --> 00:36:35,210 No, it's really, really cool. 658 00:36:35,210 --> 00:36:39,874 And I've been privileged enough to kind of see a little bit about how the sausage 659 00:36:39,874 --> 00:36:40,335 gets made. 660 00:36:40,335 --> 00:36:45,219 And I'm, yeah, very, very excited for, I mean, Sydney was great. 661 00:36:45,219 --> 00:36:46,079 Like last year was awesome. 662 00:36:46,079 --> 00:36:50,183 Last year was like, I've been to a handful of conferences and various different sort 663 00:36:50,183 --> 00:36:53,386 of verticals over the years. 664 00:36:53,386 --> 00:36:56,929 And like, Larracan's definitely like way up there, especially given the fact that 665 00:36:56,929 --> 00:36:58,049 like it's 666 00:36:58,262 --> 00:37:01,804 not done on like an AWS reinvent kind of budget. 667 00:37:01,804 --> 00:37:03,484 It's yeah. 668 00:37:03,484 --> 00:37:07,707 Um, but like in terms of community and in terms of like the quality of the speakers 669 00:37:07,707 --> 00:37:12,389 and so on, I think, I think from the stuff that I know about what's going on in 670 00:37:12,389 --> 00:37:17,432 November in Brisbane, it's definitely like a step change. 671 00:37:17,432 --> 00:37:20,693 Like it's, it's going to be big. 672 00:37:20,946 --> 00:37:25,855 I have definitely busted the spice whiz we're out of the cupboard for this one. 673 00:37:25,855 --> 00:37:27,417 We are stepping it up a notch. 674 00:37:28,098 --> 00:37:29,219 Yeah, awesome. 675 00:37:29,219 --> 00:37:31,139 All right, man, I think that's 40 minutes. 676 00:37:31,139 --> 00:37:34,801 Do we want to wrap up? 677 00:37:34,801 --> 00:37:36,842 So we haven't had anyone on today. 678 00:37:36,842 --> 00:37:40,363 That's not to say that we don't have a couple of really cool people who do want 679 00:37:40,363 --> 00:37:40,964 to come and talk to us. 680 00:37:40,964 --> 00:37:46,486 It's just time zones and people doing conferencing all around the world. 681 00:37:46,486 --> 00:37:52,428 Michael's actually managed to get two people who debuted at Larikon last year to 682 00:37:52,428 --> 00:37:56,478 do the Grand Slam in their first year, which I think is like. 683 00:37:56,478 --> 00:38:00,161 So I think Risa and Daniel both Grand Slammed this year, which is like, that's 684 00:38:00,161 --> 00:38:02,042 awesome. 685 00:38:02,042 --> 00:38:03,103 The year starts with Laravel. 686 00:38:03,103 --> 00:38:04,864 It's alphabetical. 687 00:38:04,864 --> 00:38:06,505 At least. 688 00:38:09,909 --> 00:38:11,490 Yeah. 689 00:38:11,490 --> 00:38:12,671 It's like a season. 690 00:38:14,232 --> 00:38:17,835 The summer of Laravel. 691 00:38:17,835 --> 00:38:19,977 So yeah, that's really, really cool. 692 00:38:19,977 --> 00:38:23,640 So we've got a couple of people, just sort of everything's like, it's crazy season 693 00:38:23,640 --> 00:38:24,921 for Laravel at the moment. 694 00:38:24,921 --> 00:38:25,841 Like with. 695 00:38:26,546 --> 00:38:31,593 Laravel 11 being released, Laravel India coming out, the hubbub about LaraCon US, 696 00:38:31,593 --> 00:38:34,797 which is also looking like it's gonna be pretty wild. 697 00:38:34,838 --> 00:38:35,599 Is that a sellout yet? 698 00:38:35,599 --> 00:38:37,207 It's gonna be close to a sellout, surely. 699 00:38:37,207 --> 00:38:40,121 to, I think they're at 800 at the moment. 700 00:38:40,858 --> 00:38:42,633 Imagine doing a conference with 800 people, Michael. 701 00:38:42,633 --> 00:38:43,496 Ha ha ha. 702 00:38:43,496 --> 00:38:44,157 imagine. 703 00:38:44,157 --> 00:38:48,951 I can imagine not doing one very intentionally. 704 00:38:48,951 --> 00:38:53,514 Yeah, so we'll have some cool people on I think I think we've actually three people 705 00:38:53,514 --> 00:38:55,676 might have reached out to us Which is really cool. 706 00:38:55,896 --> 00:39:01,280 If anyone else wants to come on and talk about their story You reach out to either 707 00:39:01,280 --> 00:39:06,765 of us and we're Happy to speak to you because then you're listening to me rabbit 708 00:39:06,765 --> 00:39:13,030 on about my hustle constantly Yeah links in the show notes reach out to me if you 709 00:39:13,030 --> 00:39:16,982 want to like coach me on how to write 710 00:39:16,982 --> 00:39:20,351 Right, English good. 711 00:39:20,351 --> 00:39:25,544 But yeah, until next time I've been Greg and that's been Michael. 712 00:39:27,518 --> 00:39:30,120 And we will see you next time. 713 00:39:30,120 --> 00:39:30,761 Bye. 714 00:39:31,134 --> 00:39:31,823 See ya.