Host: Kristen Cantrell
Guest: Danielle McKinley
Kristen sits down with her close friend and Moms in Real Estate partner Danielle McKinley, a money coach and self-described "money shame slayer," to talk about the subconscious stories that shape our relationship with money — and why even top producers making great income still feel shame around it. Danielle shares her own money story, how she went from exiting a SaaS company to becoming a money coach and licensed life insurance agent, and why she thinks every agent should zoom out and build multiple income streams instead of chasing the next lead.
In This Episode
- What it actually means to be a money coach, and why Danielle calls herself a "money shame slayer"
- How our money stories form between ages 0-8, and why most of us are unconsciously driven by beliefs we never examined
- Danielle's own money story: the moment as an 8-year-old that shaped her entire relationship with money
- Why exiting her company didn't "fix everything," and the sabbatical that led her to her life's work
- The five common money story patterns Danielle sees across new agents, mid-career agents, and top producers — and why shame shows up differently at each stage
- Why asking for help with money should be no different than asking for help writing your first contract
- Danielle's SEE method: See your story, Optimize your numbers, Transform through investing, and unlock freedom
- How life insurance, structured properly, can protect your wealth while you're still alive to use it
- Why Danielle doesn't buy leads and runs her business 100% on referrals
- How she "zoomed out" to build multiple income streams — coaching, life insurance, and now getting her real estate license to refer clients into Real Broker
- The money alarm hack: setting a daily phone alarm with a positive reframe to rewire your relationship with money through neuroplasticity
- Danielle's money story quiz and how to find your own patterns
"Your money story is driving you, whether you're aware of it or not — I want to make sure it's driving you towards your dream life." — Danielle McKinley
Resources & Links
- Join the Facebook Community: https://www.facebook.com/groups/therealmomsofrealestate
- Take Danielle's Money Story Quiz: https://quiz.daniellemckinley.com/
- Search the Referral Network: MIREReferralNetwork.com
- Follow Danielle McKinley on Instagram: https://www.instagram.com/moneyshameslayer/
- Follow along on Instagram @heykristencantrell @momsinrealestate
- Subscribe to our Newsletter
- Become a Sponsor
What is Moms in Real Estate?
Real, raw, and relatable with host Kristen Cantrell. The Moms in Real Estate podcast exists to remind you that you’re not alone in this. We share honest conversations with moms just like you—about real estate, motherhood, ambition, burnout, growth, and everything in between.
This is real life. Told honestly.