Stand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group

Stacey Danheiser is the CEO and founder of SHAKE Marketing Group, and the co-author of Stand Out Marketing and Value-ology. After nearly 15 years in marketing leadership at various Fortune 500 companies, Stacey started SHAKE Marketing Group to help B2B organizations shift from product-pushing to customer-focused.
Stacey also hosts Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact and careers.

Listen to the episode with Stacey to find out more about how to stand out with your B2B Marketing strategy and why the only opinion that matters most is that of the customer.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Paris and Stacey discussed in this episode:

• B2B vs B2C trafe-offs

• The broken chain between marketing & sales: why don't they speak the same language and why this should change?

• Why the key role of marketers is to be the internal voice of the customer

• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?

• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams

• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness

• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?

• How can CMOs Meet CEOs Expectations?

Resources mentioned:

Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)

Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)

Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar

Guest:
Stacey Danheiser
SHAKE Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host

Paris Childress

Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

Producer

Desislava Arnaudova

Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
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• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

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