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Hello, everybody.

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Welcome to the week.

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This is Lay of the Land weekly impact for
the eighth of July, 2024, a short week,

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but plenty to talk about.

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I'm Jim Havilland.

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And we, Kris, we are in different
different time zones today.

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Where are you at?

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I'm in Denver today.

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All right, fair enough.

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I'm here at my home in Cleveland.

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Short week last week, but we did have a
great podcast drop.

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So this was Mitchell Vargo, Forward
Hospitality Group, Holy Mackerel.

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I really had no idea about Forward
Hospitality because I'm old.

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I don't really do this stuff anymore.

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But there's a lot of great stuff in there.

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Yeah.

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Well, Jim, I had the opportunity.

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Mitchell came into the Impact Leadership
Center into our podcast studio, right?

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So I got to meet him when he came in.

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And again, this was months ago because
we're running a little bit of backlog on

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it.

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And I had heard, I didn't know Mitchell,
but I knew some of the other partners they

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talks about in the podcast.

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And when I say no, it's kind of like third
party type of no, right?

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Including Ponte, the chef.

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So, but it was really cool to hear the
breakdown of the other brands beyond for

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the kind of a nightclub life that they've
brought forward to the table as well,

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right?

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And so kind of cool concepts from kind of
a Nashville vibe all the way into kind of

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a seventies vibe of, you know, good night,
John Boy, that was fun.

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Yeah, and I love the fact that they really
take a portfolio approach to it.

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I mean, if you look at all the things that
go into it, and Jeffrey does a good job of

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this from a product perspective, they're
managing a portfolio of brands and trying

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to cover different parts of the ecosystem
to make sure that they got good coverage

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of all the things that need to go on and
looking at how people behave like, you

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know,

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Bachelorette's going to Nashville.

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And it's a great way.

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He's like, well, how do we solve that
problem?

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How do we give people that kind of option
but here in Cleveland or in any of the

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other markets are starting to operate?

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So really, really fascinating stuff.

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Kris, I got a shout out to the operations.

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He gives a lot of credit to their ability
to execute, the ability to have a great

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culture, to make sure that everyone's on
track to EOS and having healthy

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accountability.

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And asking the question all the time, one
of my favorites, how do we measure that?

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How do we measure that?

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Well, there's a joke and I'm going to do
it.

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It's like a joke goes like, how do you
know someone's from Texas?

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How's that?

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Right.

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love about people who are having success
with a business operating system like EOS

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is they will tell you because they've
appreciate what they had, what they didn't

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have before, which is an accidental,
unintentional experience.

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And when they first made the commitment to
change, something was driving that change,

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right?

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And they wanted to be better.

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And then they put the effort, they put the
energy into an operating system like EOS.

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So I think you and I were kind of riffing
before this and we started looking through

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by just putting a simple search into the
Lay of the Land podcast website, all the

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different folks that mentioned EOS and
other business operating systems, right?

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And it was just a ton.

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I like that.

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And here's the thing.

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So like we always say, everyone has an
operating system.

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Until you have an intentional one, you've
got an accidental one.

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If you want intentional results rather
than accidental results, you should have

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an intentional operating system.

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But beyond that, I got to say, we make
claims that you're more likely to be

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successful.

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It's almost impossible to go out of
business for the unforced errors.

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And that's everyone feels that once they
come through it.

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That's why they tell you because they
suddenly realize my great idea didn't have

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a great way of getting to success without
the optimism, without the intentionality

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of that.

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And I think that's right.

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I mean, if you talk to any of these
people, we go down the list, Jim Shock,

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Mary Cowan,

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Nick Datis, you know, gosh, I was talking
to Kyle Maggard over the weekend.

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He's intending to get one gun because he
sees it, he feels it, he wants to get

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there.

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Obviously, you and Gerald and Meg, who've
all been on the podcast, Michael Serpilla,

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gosh, I mean, it's really every third one,
right?

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Right, and even folks who don't have the
language for it, right, they've been

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picking up pieces of it, right?

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Like, you'll hear them talk about core
values as an example, right?

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They'll talk about, they'll use language
from like good to great.

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They'll talk about a b -hag, right?

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And so they'll have aspects of it.

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And that's all really healthy, right?

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To use some of those tools, I think it's
what the operating system for everyone who

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doesn't know,

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a business operating system like EOS pulls
it all together, right?

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And there's a bunch of them out there.

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Yeah, I mean, obviously I prefer 90 OS.

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That's the one that I teach.

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But it's really our advocacy folks, if
you're wondering, you got to get yourself

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an intentional operating system.

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We would love to help you with that.

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But it's not really my advocacy, my
heartfelt advocacy is you have to choose.

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Choose an operating system to follow.

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Eventually, you're going to have your own.

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Eventually, you're going to be Amazon and
have your own operating system, or you're

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going to be a

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any of the major companies that all have,
I got books on them, like people that have

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been successful, they get to that place
where, hey, I'm gonna write down my

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operating system because that's how we got
there.

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But they all have the same components to
them.

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That's the thing, we call them different
things, but they all have the same.

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Well, Mitchell did a lot of things well,
but sharing his kind of healthy

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accountability that the operating system
brings, right?

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And that was, you know, how many people
hate meetings is probably the majority of

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entrepreneurs and founders because they
don't find the utility in them.

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But you could even hear when Mitchell was
describing their meetings, highly

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intentional, highly metric driven, highly
accountable, right?

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Like, and that's a performance moment.

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And you can see that even level.

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I don't know how much was there in his
life before they started implementing EOS,

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but you could see that and how he talked
even about kind of his own, you know,

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frameworks and structures personally, and
kind of navigating that work -life balance

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harmony types of moments.

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course, for my clients, the same thing.

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I mean, like getting to the place where we
talk about intentionality with our time is

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the most.

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And that, by the way, all the research
says that's how you get to be happier.

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When you have active, meaningful downtime,
not just scrolling, not just watching TV,

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but active recuperation and knowing what
you're doing, things that actually help

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your body and make you feel good, that
becomes a positive cycle that you build

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upon.

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The other thing with, you know, was, you
know,

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Kris, looking at this, is this part of
what we would call entrepreneurial

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infrastructure?

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Like to have the party plays, such as the
party plays, but like entertainment,

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there's things we can go do that are
active leisure opportunities.

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Going to watch live music is not like
watching television.

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You're actually in it, you're
participating in it.

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Going to interesting places, meeting
interesting people for interesting meals,

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having new experiences, that's all.

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things that the creative class does and
likes to do.

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So is this part of that infrastructure?

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Yeah, I know.

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I think it for sure is.

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And I know sometimes, whether it's the,
you know, our football stadium that's up

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in the conversation right now, or the
basketball teams, baseball and the Rock

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and Roll Hall of Fame.

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And these are still just attributes that
the community needs.

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Like, you know, last week took my girls to
go see Back to the Future, you know, and

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our theater district is still really
strong, right?

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And you but you need those things.

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And

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the restaurants around the theater
district.

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We went to a restaurant called District,
which was actually the first time there,

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it was really good.

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But you need that stuff, right?

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Because you're gonna create a community
and entrepreneurs, they do have lives

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outside of work.

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What are they gonna do that's entertaining
that keeps them here?

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And I think that's a really important
part.

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Yeah, so both of you, both of you and I
had our experiences coming up through

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Chicago.

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I was in Seattle and I know you live in
the work from anywhere world now.

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But I think the thing I see in it is you
have to create those inspirational moments

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as a natural part of what goes on.

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So just like having a healthy culture, you
know, part of the healthy entrepreneurial

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culture is things that new experiences and
challenges like I can, I can take, take

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advantage of that are not a thousand miles
away.

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I mean, when I was in Chicago, I mean,

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It was a destination city.

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People would move there, you know, one way
ticket city.

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And you would find that there's all this
stuff you could do in advertising or in

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music or in art and in, there was an
active lifestyle along the coast.

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I mean, there's so many things that you'd
make create that high -finite lifestyle

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that like, how do I identify myself and
have lots of pieces to it that make it

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part of what was true.

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And then the same thing in Seattle.

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Seattle was, I was there at an amazing
time.

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I was there during the 90s.

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So, you know, grunge rock came out of
that.

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Starbucks was still new when I was there.

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All the streaming services came out of
there, Disney and whatnot.

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And then, of course, Amazon.

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And all of these took a lot of creativity.

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And a lot of the same people were doing a
lot of these same things.

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They were crossing over between these
places and parts of the world and taking

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that creativity that they formed in this
area and placing over here.

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And I think that's one of the things I
think

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Jefferson did a great job of kind of
uncovering that infrastructure, that

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creative infrastructure.

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Yeah, it was got mentioned, the Forbes
under 30 summit that happened here in

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Cleveland.

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So it sounded like Mitchell was there.

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And we had obviously machine gun Kelly's
boy was his publicist or I have to think

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about the episode, but they were his
partners.

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Yeah.

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And so I should, I should have looked that
up ahead of time, but, but it was really

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cool to think about how many people that
would Jeffrey went to the summit.

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have made their way to the podcast, which
is really what we want.

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We want people to be doing really cool
stuff and having venues like Forbes under

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30 and Cleveland, and then discovering,
uncovering, and connecting new aspects of

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the community.

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Right.

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Well, I mean, I think it's one of the
things that's always been in the way is in

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Cleveland, there's not done a great job of
promoting that kind of stuff.

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But the more we feel that those things
happen here, that that that's just a

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natural part of being who we are.

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I mean, like, you know, the kind of public
library and that being an innovative place

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to do things.

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And, you know, we've got all of this
support for creating new businesses like

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Jumpstart and Magnet that are going to be
on the show and the funds like, you know,

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North Coast Ventures.

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Even Justin Bibb was on the show and he's
very entrepreneurial.

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He's really thinking about what are the
innovations we can do to make cities

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better, not just Cleveland focused, not
like this, but like if we look at all the

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opportunities, what are the things that
people are doing that we can bring back

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here and approach?

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I think that's the most exciting part
about this, that kind of discovery that

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there is an infrastructure we're building
here that isn't just about the mistakes

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we've made.

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And I think they talked about that in the
Justin Bibb show, like.

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building a building for innovation to
happen.

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Is that the best way to spend the money,
Kris?

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Or I don't know if you got a feeling on
that, but we're good at that.

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We can raise the money to go do great
things, but it's not, we don't necessarily

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spend it in a great way.

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We have a plan, but we spend all the dough
on the building.

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Yeah.

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Well, we've made plenty of mistakes as a
community.

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I think now we continue to learn and
figure out how to move forward on it.

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I think that's the best part.

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what we teach our clients, right?

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It's like, hey, it's only failure if you
give up, you know, it's like, just keep

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back and go, okay, what did we learn?

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Okay.

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You know, spend that money somewhere else.

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So, all right.

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Chris, Kris, else do we need need talk
about this week?

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I think that's it, Jim, that's our weekly
impact.

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All right.

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All right, everybody.

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Thanks for joining us for Weekly Impact.

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We'll be back again next week with a
review of the Lay of the Land and a bunch

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of other stuff that we chat about.