Selling Trust | Stop Hunting for Customers: Start Farming Relationships

Salespeople should shift from “hunting” for one-off deals to “farming” long-term client relationships, with 80–85% focused on retention and 15–20% on new opportunities to build predictable, sustainable revenue through trust, referrals, and repeat business.

What is Selling Trust ?

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals.

Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals.

Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure.

If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.