Recently, I had the great pleasure of being interviewed by Tim Scott, faculty lecturer at the
University of Texas at Austin in the Stan Richards School of Advertising and Public Relations, about the current state of social enterprises and social entrepreneurship.
Tim is the founder of
Mitscoots Outfitters, a social enterprise on a mission to outfit and employ individuals transitioning out of homelessness. Leveraging some past military and ad world experience, he has guided the team in growing Mitscoots into a national brand that has ultimately helped to lift individuals off the streets and out of homelessness. Through strategy, community building and grit, they’ve bootstrapped a great social enterprise into 200+ retail partnerships with a significant e-commerce presence.
Pivoting off that experience and at the insistence of colleagues, Tim founded
Benefit Branding, a full service ad agency focused on social impact branding. With a unique technique for strategy, target audience insights, and long term planning, the team helps clients build customer relationships by telling their story in the best way possible, everywhere possible.
Tim also teaches branding and strategy as a faculty lecturer at the
University of Texas at Austin in the Stan Richards School of Advertising and Public Relations. Tim can be reached at: timscott@utexas.edu
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