Don't Sleep on Expansion Revenue!

A metric often overlooked, which is extremely important to the health and growth of a SaaS business, is expansion revenue. Don't sleep on it!

Show Notes

A metric often overlooked, which is extremely important to the health and growth of a SaaS business, is expansion revenue. Most SaaS folks are fixated on the basic top-line metrics such as new business MRR revenue, and MRR revenue churn.

Tucked in between these figures is a very important metric called Expansion Revenue.

There are a lot of tremendous benefits of expansion revenue, which I will list off.

SaaS Metrics for Dummies: http://www.founderviews.com/saas-metrics-for-dummies/

Expansion Revenue: http://www.founderviews.com/dont-sleep-on-expansion-revenue/

Music by sifer2424

What is Founder Views - SaaS, Business, and Beyond?

Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.

Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.

While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.

If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.