The Case for Owning Your Ad Tech Stack with Peter Dennis (Barstool Sports)

Peter Dennis, Director of Product Growth and Monetization at Barstool Sports, joins Jared to pull back the curtain on how one of the most diversified publishers in the game thinks about data, demand, and doing more with what you already have. From building an AI-ready data infrastructure across podcast, e-comm, and video, to managing direct demand relationships and ditching the black box, Peter shares what it actually looks like to run ad ops at scale — and why the first metric every publisher should stop obsessing over is CPM.

What is AdTech Unwrapped?

Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.