The Number

Your business has a story—are you telling it in a way that connects, engages, and drives sales?

In this episode of The Real Bottom Line, Wendy Brookhouse sits down with Andrea Sampson, storytelling expert and CEO of Talk Boutique, to break down the art and science of storytelling in business. Whether you're pitching investors, marketing to customers, or leading a team, a compelling story can make all the difference.

Andrea shares insights from her career in advertising, branding, and coaching TEDx speakers—revealing how entrepreneurs can transform dry facts into powerful narratives that inspire action.

What You'll Learn in This Episode:

✅ The Power of Storytelling in Business – Why storytelling is more than just marketing; it’s a business essential.
✅ What Makes a Story Effective? – The key elements every great story must have.
✅ How to Find Your Brand’s Core Story – A step-by-step approach to defining your what, how, and why to craft a powerful brand message.
✅ How Storytelling Helps You Sell – How to position your product or service so that customers see themselves in your story.
✅ The Common Storytelling Mistakes Entrepreneurs Make – And how to avoid them.
✅ Lessons from TEDx – What working with TEDx speakers taught Andrea about crafting short, high-impact stories.
✅ AI & Storytelling – How artificial intelligence can help refine your brand story (but why it should never replace human connection).

Why This Matters:
If you don’t control your brand’s story, your customers will create their own. A strong, well-crafted narrative builds trust, engages your audience, and helps your business stand out in a crowded market.

Want to sharpen your storytelling skills? Download Andrea’s Storytelling Toolkit at blackstarwealth.com/storytelling-toolkit.

🎧 Tune in now and start telling a story that sells!

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.