The Authority Builder Podcast

If you’re transitioning from being a freelancer to building your own company - and you’re struggling (who isn’t?), you don’t want to miss this talk with Laura Roeder.

Show Notes

If you’re transitioning from being a freelancer to building your own company - and you’re struggling (who isn’t?), you don’t want to miss this talk with Laura Roeder.

She was a freelance designer and is now CEO of a 30-employee company that offers the popular social media automation tool, Edgar.

As the owner/founder, you’re often the bottleneck slowing your company’s progress. Laura has solid tips for recognizing and overcoming your self-inflicted obstacles to growth.

She also shares strategies for avoiding social media burnout and using this marketing channel effectively.

Check out this episode now to find out…

  • Ways to avoid “Money in the Middle” Syndrome
  • How to make sure you’re actually delegating
  • Which type of people you need to take your business to the next level
  • A social media strategy that gets results - and takes less work
  • The two types of social posts getting the most traction now

And that’s just a small taste…

Listen now…

TimeLine

00:11 Today Steve speaks with Laura Roeder. Laura is the founder of Edgar, a social media app designed to prevent status updates from ever going to waste.

00:54 Laura gives us a quick recap of where she's at.

02:23 When trying to overcome problems, Laura had found that staying present has been one of her greatest assets and how the comparison is the thief of joy.

06:18 Laura talks about being a new CEO and how having to delegate work and not be the “monkey in the middle”.

09:11 Laura talks about hiring people to do jobs that she can’t do.

11:20 Laura talks about being pregnant when launching Edgar and how it actually helped her.

13:59 Laura talks about the steps that led her to build Edgar.

16:45 Steve and Laura talk about Edgar and how to repeat blog posts are not an issue.

20:52 Laura explains that simply posting more often can be the best way of reaching more people.

26:08 Laura discusses how video is fast becoming the new best marketing trend and why you should narrow your social media platforms.

33:29Laura tells us how best to get in contact with her.

Mentioned in the show

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States