The Anti-Architect

In this episode, Christian sits down with Christina Magrans, Founder and Managing Director of Studio Lourdes. With her firm, Christina set out to build the kind of environment she never found in the corporate world - one that prioritizes people as much as projects. Together, she and Christian unpack how she’s redefining work/life harmony, balancing client demands with culture, and shaping iconic retail spaces for brands like Bape, Marc Jacobs, Longchamp, Dries Van Noten, and Aesop.
https://www.studiolourdes.com/

https://theantiarchitect.com/

0:05 – Christian introduces Christina Magrans, founder of Studio Lourdes
1:32 – Christina reflects on her early career at TSC Design and how it shaped her
3:10 – How a fast promotion at Tiffany led her to manage global projects
5:01 – Lessons from 9/11 and the 2008 recession that built resilience
6:10 – Christina explains her personal definition of a growth mindset
6:50 – Studio Lourdes uses Ivy Learning to support continuous team development
7:48 – How Christina screens for cultural fit and curiosity during hiring
9:20 – Why values alignment is the first step in taking on new clients
10:39 – How Studio Lourdes balances passion and business when selecting projects
11:36 – The growing overlap between retail, hospitality, and workplace design
12:45 – Christina brings brand discovery practices into workplace projects
13:36 – Why she founded Studio Lourdes to prioritize employee experience
14:30 – Teaching business fundamentals to architects across all levels
16:40 – Transparent goal-setting and revenue discussions as a leadership tool
18:15 – Timesheets as data, not pressure—rethinking accountability in design firms
19:22 – Making client service personal while keeping the team happy
20:40 – What Christina learned at Harvard and IMD executive leadership programs
21:47 – How Studio Lourdes builds culture through values-based retreats and rituals
23:10 – Empowering staff to lead, speak up, and evaluate client relationships
25:00 – Redefining work-life balance through flexibility and communication norms
27:30 – Christina and Christian reflect on happiness, ambition, and evolving goals
30:00 – Why Studio Lourdes pushes back on unpaid design work
32:45 – The case for teaching the business of architecture early in one’s career
34:00 – Christina's top advice for emerging architects and designers
35:00 – The origin of the name “Studio Lourdes” and what it means to her legacy
36:00 – A global design portfolio: Bape, Marc Jacobs, Longchamp, Aesop, and more.

What is The Anti-Architect?

Welcome to The Anti-Architect Podcast. I’m your host Christian Giordano. As the president and owner of design firm Mancini Duffy, I’m driven by a quest for learning and radically changing the industry through tech-first innovation. With this podcast, I’m hoping to improve the industry that I’m so passionate about by taking a critical look at how architects work with their clients and, in turn, how our clients view us.

It’s my goal to showcase all of these experiences - good and bad. Was it the architect or the client - or somewhere in between? I aim to bring my audience new voices from our industry, interesting people with diverse backgrounds. Through shared experiences, stories, and projects my hope is that we can improve our profession.

www.theantiarchitect.com