The Podcast Podcast from TruStory FM

We hear all about the TikTok generation. But, you know, there are others out there and they are consuming content just like those in the spotlight. We just have to know where to find them. 

In this episode of Podcast Podcast, hosts Pete Wright and Andy Nelson dive into the often-overlooked world of older podcast listeners. Inspired by a surprising comparison between Tom Cruise and Wilford Brimley, they explore:
  • The misconceptions about age demographics in podcast audiences
  • Why the 55+ crowd might be the next frontier for podcast growth
  • How traditional marketing strategies could be reimagined for the digital audio age
Join Pete and Andy as they challenge assumptions about who's really tuning in and ponder the untapped potential of targeting listeners who remember a world before smartphones. Is the key to podcast expansion hiding in plain sight?

Links & Notes

What is The Podcast Podcast from TruStory FM?

The podcast industry is booming, but what does it take to succeed in this ever-changing landscape? Join us as we dive into the business side of podcasting, exploring the latest trends, challenges, and opportunities.

From directory consolidation to show monetization, we'll cover everything you need to know to navigate the podcasting world. We'll also chat with industry experts and successful podcasters to get their insights and advice.

Whether you're a seasoned podcaster or just starting out, we hope The Podcast Podcast will become a valuable tool in your own journey. So, grab your headphones, and let's get down to business!