Slow & Steady

Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days.
Both coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he’s been taking it slow and steady while he figures out what to do next.

Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it’s important to be honest with yourself about your current realities, and more.

Creators & Guests

Benedicte Raae 👑
Queen Raae - Let's get the most out of @GatsbyJS | Creator of POW! — the privacy-first menstrual cycle journal ( | Co-host of the @SlowSteadyPod
Benedikt Deicke
Software Engineer & Co-founder of @userlist. Co-host at @SlowSteadyPod. Running @femtoconf. Creator of @stagecms. Loves music, food, and cooking.
Krista Melgarejo
Marketing & Podcasts at @userlist | Writer and digital marketer by trade | Still trying to get that science degree 🎓
Shai Schechter
Unlearning. Founder Founder RightMessage (exited in 2023)

What is Slow & Steady?

Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.